We’re excited to introduce you to the always interesting and insightful Ireshia Brown. We hope you’ll enjoy our conversation with Ireshia below.

Alright, Ireshia thanks for taking the time to share your stories and insights with us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

My company name is actually my initials to my first name, middle name, and my madien last name which is “Young”. Ireshia Shanelle Young =Isy
(pronounced Icy)

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

ISY FASHION IS PURE ELEGANCE, SOPHISTICATION, EDGY, SEXY, AND CLASSY. ALLOWING THE EVERYDAY WOMAN TO FEEL LIKE SHE SHOULD. CONFIDENT AND SECURE.

Isy Fashion versatile collection of custom created clothing by Ireshia Brown. Isy Fashion caters to women of all walks of life and is a reflection of the designer herself. Ireshia specializes in formal gowns such as bridal, prom, and couture. However, I have a profound love for creating evening wear, ready to wear, and casual clothing.

I was initially inspired by my knitch for crocheting. A friend taught me how to crochet when I took interest in it. I quickly graduated from crocheting to knitting. After mastering knitting, I began to desire to make products faster, so I decided to enter fashion design school at Wade college in 2004. Ireceived a dual degree in Fashion Design & Merchandising in 2006.

Upon graduation, I still felt the need to learn more and felt like something was missing. Two years later I enrolled at El Centro Community College to gain a deeper knowledge of my craft as well as learning some new skills.

I have a proven track record for creating beautiful work I have worked w/ a few celebrity clients such as R&B singer Lil Mo, soul singer and the voice contestant Casme’ Barnes from New Orleans, as well as reality client of R&B Divas LA Savanna García

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele is really creating and posting on social media. I can also say the growth of my business began early when I accepted invites to participate in fashion shows and stood out every time.

How’d you build such a strong reputation within your market?

I believe being personable with clients helpful for sure, but also having payment plans available.

Contact Info:

• Website: www.isysfashion.com
• Instagram: @isyfashionllc & @isy_fashion
• Facebook: @IsyFashionLLC
• Twitter: @IreshiaBrown
• Other: TikTok:: @isy_fashion

Image Credits
Photographers: Kauwuane Burton (green dress) CateyeMann ‘Sinclair’ (runway photo)