Alright – so today we’ve got the honor of introducing you to Irakli Khizanishvili. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Irakli thanks for taking the time to share your stories and insights with us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?
After completing the 75 HARD Challenge—a transformative self-improvement program focused on discipline and consistency—I felt energized and ready for my next big endeavor. Reflecting on my father’s tile and stone business, I saw untapped potential. The idea of scaling it into something greater sparked a fire in me: a vision of a one-stop-shop stone fabrication and installation company that businesses and consumers could rely on for exceptional, custom-crafted spaces.
The first step was understanding the core challenges our family business faced. We identified operational inefficiencies, outdated processes, and missed growth opportunities. With these insights, we built a roadmap focused on modernizing workflows, improving customer experience, and streamlining internal processes. The goal was clear: create a company with a culture of continuous improvement that delivered excellence in every project.
Launching Proslit Tile & Stone in 2020 required balancing vision with execution. We started small—upgrading tools, implementing better project management systems, and hiring skilled craftsmen. Quarterly milestones kept us accountable, and a commitment to combining cutting-edge technology with traditional craftsmanship helped us stay ahead of the curve.
Four years later, our growth speaks for itself. We’ve expanded services, built lasting client relationships, and created beautiful, timeless spaces. Every challenge has been a stepping stone toward becoming the leading tile and stone contractor in the region.
With Us, It’s Beyond Ordinary!
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’m driven by curiosity and a deep desire to understand the “why” behind everything that interests me. This passion led me to fully immerse myself in the tile and stone industry—a family business close to my heart. I didn’t just want to continue what my father built; I wanted to master the craft from the ground up, getting my hands dirty and learning every detail of the trade. This hands-on experience helped me identify areas for improvement and develop a long-term vision for transforming our family business into something extraordinary.
My entrepreneurial mindset and background in software engineering allowed me to bridge craftsmanship with technology. I saw an opportunity to modernize the industry by creating custom software solutions that enhance our operational efficiency, making every process—from design to installation—seamless and precise. This tech-driven approach ensures we deliver top-tier service while reducing project timelines, setting us apart from traditional contractors.
About Proslit Tile & Stone
Proslit Tile & Stone is your destination for custom tile and stone fabrication and installation services. We work with businesses (builders, designers, architects, showrooms, kitchen & bath specialists) and consumers (homeowners and renovators) to craft unique, lasting spaces. From kitchen countertops and bathroom walls to fireplace surrounds, tile flooring, exterior facades, and beyond—if you can imagine it, we can build it.
Our Mission: Luxury for Everyone
We believe luxury isn’t a privilege—it’s a possibility for everyone. That’s why we’ve built our business around creating stunning, functional spaces that blend elegance and durability. Every surface we craft becomes a backdrop for cherished memories, family gatherings, and everyday living. Through thoughtful design and precise execution, we turn ordinary spaces into extraordinary environments.
What Sets Us Apart
• Craftsmanship Meets Technology: We merge artisanal expertise with cutting-edge technology to deliver premium results faster and more efficiently.
• Tailored Excellence: Every project is custom-designed with attention to detail and a commitment to timeless quality.
• Experience Across All Scales: We’re proud to have worked on projects ranging from small residential upgrades to massive commercial builds.
Our Promise:
With Proslit Tile & Stone, expect a seamless process, unparalleled craftsmanship, and enduring beauty—“With Us, It’s Beyond Ordinary!”
What’s worked well for you in terms of a source for new clients?
We believe that exceptional work speaks for itself. From the very first conversation, we set clear expectations with our clients—detailing timelines, materials, and project goals. Then, throughout the entire process, we maintain open communication and provide updates to ensure transparency and trust.
But where we truly stand out is in our delivery. We don’t just meet expectations—we over-deliver. Whether it’s elevating the design with a creative touch, completing a project ahead of schedule, or ensuring flawless execution down to the smallest detail, we aim to surprise our clients with results that surpass what they imagined.
This commitment to excellence creates loyal customers who are excited to share their experience, making referrals our most valuable and consistent source of new business. Happy clients become our biggest advocates.
How do you keep your team’s morale high?
1. Set Clear Responsibilities & Expectations:
Clearly define roles, responsibilities, and performance goals for each team member. When everyone knows what’s expected, they can focus on delivering their best work with confidence.
2. Hold Each Other Accountable:
Establish a culture where accountability is embraced at all levels. Regular performance reviews and project check-ins keep the team aligned and ensure that standards remain high. Accountability isn’t about blame—it’s about supporting growth and continuous improvement.
3. Foster Open Communication:
Create a space where team members feel comfortable sharing ideas, challenges, and feedback. Regular team meetings and one-on-one check-ins help maintain transparency and build trust.
4. Empower & Recognize:
Encourage team members to take initiative and be problem-solvers. Recognize hard work and celebrate wins, both big and small. Feeling valued boosts motivation and creates a positive work environment.
5. Invest in Growth & Development:
Offer ongoing training and development opportunities. When employees see a clear path for growth, they’re more likely to stay committed and engaged.
Contact Info:
- Website: https://www.proslit.com
- Instagram: https://www.instagram.com/proslitofficial
- Facebook: https://www.facebook.com/proslitofficial
- Linkedin: https://www.linkedin.com/company/proslit
- Twitter: https://x.com/proslitofficial
- Youtube: https://www.youtube.com/@proslit
- Yelp: https://www.yelp.com/biz/proslit-tile-and-stone-los-angeles
Image Credits
Proslit Tile & Stone