Alright – so today we’ve got the honor of introducing you to Ingrid Reyes. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Ingrid thanks for taking the time to share your stories and insights with us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
Welcome to another exciting edition of our magazine, where we bring you the finest experts from various fields. Today, we are delighted to introduce a remarkable individual whose expertise in wine, advertising, and entrepreneurship has made waves in the industry. Get ready to be captivated by the extraordinary journey of our featured guest, a true connoisseur of life’s finest pleasures.
Allow us to present Ingrid Reyes, the charismatic and accomplished advertising executive who calls both Los Angeles and Napa Valley home. With a well-traveled background that includes stints in Italy, New York, and the enchanting coastal town of La Jolla, California, Ingrid’s experiences have shaped a captivating narrative that we are eager to share with you.
Boasting over 20 years in the advertising industry, she has become synonymous with excellence. Her impressive track record includes not one, but two Golden Effie awards and a prestigious Silver Cannes Lion award for campaigns she led. These accolades speak volumes about their ability to craft compelling and impactful advertising campaigns that leave a lasting impact. But success has not made Ingrid complacent, in fact, she recently embarked on a transformative journey at the esteemed Stanford Graduate School of Business where she was awarded a full scholarship to the Entrepreneurship Leadership Initiative Program, expanding her horizons, and honing her entrepreneurial, innovation, and technology skills, ensuring she stays ahead of the curve in an ever-evolving industry.
While her achievements in the advertising world are undeniably noteworthy, her true passion lies in the world of wine. From a chance encounter with Champagne in her late teens, a deep and abiding love affair with the world of wine was sparked. Since then, Ingrid traveled the globe, exploring diverse wine regions and immersing herself in the rich tapestry of flavors and cultures.
Sharing her knowledge and love for wine has become a mission, Ingrid has found a vibrant platform on Instagram. Under the captivating handle @Delicious_Journey_, which truly represents her life, Ingrid engages with fellow wine enthusiasts and wineries worldwide, fostering invaluable connections which constantly expands her knowledge. With a life that revolves around the intricate art of winemaking and branding, Ingrid truly lives and breathes wine.
Taking her passion to new heights, she joined forces with an extraordinary European ad agency, M&A Creative Agency, specializing in the beverage industry. Anchored by an impressive team of experts, they lead regional and global wine and spirits brands in all aspects of their marketing and communications. From crafting compelling brand stories, 360 campaigns, to creating out-of-the box luxury packaging that exudes elegance while leading in innovation and sustainability top of mind, M&A Creative Agency leaves an indelible mark on the industry. With offices in impressive locations such as Napa Valley, New York, Los Angeles, Lisbon, and Aveiro, as well as Bordeaux, this international powerhouse is revolutionizing the world of wine marketing.
At the helm of this thriving agency, Ingrid oversees its overall operations, client relationships, the team, and growth strategy. Her expertise extends across a comprehensive range of services, including storytelling, branding, creative design, strategy, content creation, digital marketing, e-commerce solutions, media planning and buying, and production. Furthermore, their vast experience spans various sectors, including hospitality, food, automotive, finance, telecommunications, and entertainment, among many others.
As we delve into the extraordinary journey of our featured guest, prepare to be inspired and captivated. Join us as we uncover the secrets behind their success, their unwavering commitment to excellence, and their unwavering passion for all things wine. So, sit back, pour yourself a glass of your favorite vintage, and get ready to embark on a truly delicious journey. Cheers to the wine enthusiast extraordinaire!
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
In the competitive world of advertising and creative agencies, building a stellar reputation is no small feat. We sat down with the dynamic entrepreneur behind one of the industry’s most revered names to uncover the secrets behind their phenomenal success. Join us as we delve into the mindset that has propelled this visionary to the top, earning them the esteemed title of “Best in Class” worldwide.
When asked about their reputation, Ingrid’s eyes light up with pride. “We believe that success lies in constantly challenging ourselves and our clients,” Ingrid explains. “We thrive on pushing the boundaries and finding fresh, unconventional solutions. This mindset has been integral to our success and has contributed to our sterling reputation.” This approach has earned her the admiration of clients and peers alike.
Ingrid attributes her triumphs to an unwavering commitment to over delivering on promises, exceeding clients’ expectations at every turn. This dedication to going above and beyond is the foundation upon which their success story is built, “innovation, breaking the norm, and pushing our clients to the limits is what has led us to success and to our great reputation.”
“Our clients love us and they are our friends,” she shares with a warm smile. It is this genuine connection and understanding of their clients’ needs that sets their agency apart. By putting in the hard work and consistently delivering exceptional results, they have earned the trust and loyalty of their clientele.
A pivotal force behind their agency’s unmatched creative prowess is her partner, Luis Marques, the Global CEO and Creative Director. With an innate talent for perfection, Luis’s meticulous artistic eye ensures that every project is executed flawlessly. Clients can rest assured that their vision will be brought to life through his lens of artistic excellence.
Ingrid’s role at the agency encompasses the strategic oversight and client services, completing the dynamic duo that makes their partnership and agency a force to be reckoned with. It is the synergy between their respective strengths that forms the bedrock of their success, allowing them to tackle challenges head-on and deliver unparalleled results.
Their unwavering belief in their agency’s excellence is not just a matter of opinion; it is validated by the numerous accolades they have amassed on a global scale. From the prestigious Muse Awards to the esteemed German Design Awards and the highly regarded NY Product Design Awards, their agency consistently takes home the top honors across various categories. These accolades serve as a testament to their unwavering dedication to excellence and their ability to continually push the boundaries of creativity.
It is evident that Ingrid’s success story is rooted in a passion for excellence and an unwavering commitment to overdelivering. By earning the trust and admiration of their clients and being recognized as “Best in Class” globally, they have solidified their position as industry leaders. As they continue to push the boundaries of creativity and set new benchmarks, their agency remains at the forefront of brand, innovation, and design.
What do you think helped you build your reputation within your market?
I’m most proud of our reputation, our clients love us, they are our friends, we are recognized by the best in the industry globally, we are considered “Best in Class”, which makes me proud!
Over delivering is the key principle to our success, being the “Best in Class” doesn’t come easy, hard work, delivering on time, overdelivering above and beyond your clients’ expectations, that’s why our reputation is the best in the industry. My partner, Luis, is the best there is, he is the Global Creative Director, our clients can be sure that everything is seeing through his lens of perfection.
On my end, I oversee everything else, strategy, branding, client services, we both have our strengths which complements each other and makes us the perfect partners and agency.
I truly believe that we are the best there is, we continue to win awards globally for best agency, best creative, best design, best strategy, branding, across the globe, by Muse Awards, German Design Awards, NY Product Design Awards, among many others.
Can you tell us the story behind how you met your business partner?
Ingrid’s eyes sparkle with excitement as she recounts the unique tale of how she and her business partner found each other amidst the height of the Covid pandemic, during the vibrant summer of 2020. Their meeting? A serendipitous encounter facilitated by the power of social media, specifically Instagram. This unconventional connection serves as a testament to the boundless opportunities that arise in the digital age, where individuals from diverse backgrounds can forge meaningful partnerships and embark on remarkable ventures.
Their friendship began to blossom through engaging personal posts on Instagram. As they got to know each other through this virtual window, a connection built on shared interests and mutual admiration started to take shape. It was during a pivotal phone conversation that everything fell into place. As Ingrid listened to Luis passionately describe the remarkable work undertaken by M&A Creative, she was captivated by their innovative approach and sheer talent.
In that transformative moment, Ingrid’s instinct kicked in, and she uttered the words that would change the trajectory of their lives forever: “We must form a partnership and establish a division here in the US!” Recognizing the immense potential for collaboration, they knew that their combined expertise would create something truly extraordinary.
Eager to solidify this partnership, Ingrid showcased her own impressive portfolio and shared her vision for the future. With unwavering conviction, they both realized that this collaboration would be a match made in heaven. The stars aligned, and history was made as they officially launched M&A Creative Agency USA in April 2021.
This captivating tale serves as a testament to the power of social media and the unforeseen opportunities that can emerge from virtual connections. Ingrid and Luis’s meeting on Instagram exemplifies the limitless potential for growth and collaboration in today’s interconnected world, even if you are across the world in different continents.
Their fateful encounter not only solidified a partnership but also laid the foundation for a thriving agency that continues to push boundaries and redefine the industry.
As we conclude our interview with Ingrid, it becomes evident that the power of human connection knows no bounds. Through a chance encounter on social media, she and Luis discovered a shared vision, passion, and drive that led them to forge a remarkable partnership. Their journey stands as a shining example of how embracing the digital landscape can open doors to unimaginable opportunities.
Contact Info:
- Website: https://www.macreativeusa.com/
- Instagram: @delicious_journey_
- Linkedin: https://www.linkedin.com/in/ingrid-reyes-ceo-americas-macreativeagencyusa/
- Twitter: https://twitter.com/IngridButterfly
Image Credits
M&A Creative Agency Rights Reserved AdegaMâe Winery Smith Devereux Winery Miranda Bikes Florbella Winery Louco Wines