We were lucky to catch up with IndiviDúo recently and have shared our conversation below.

IndiviDúo, thanks for taking the time to share your stories with us today Are you able to earn a full-time living from your creative work? If so, can you walk us through your journey and how you made it happen?

It’s been a wild ride, but happily we can say that we are now successfully making a living as full-time performing artists and songwriters. We joined forces as IndiviDúo when we met 13 years ago in Buenos Aires, Argentina. We were both producing solo albums at the time and we found that coming together to create and perform was more engaging, powerful and overall more fun – plus we fell in love and wanted to be together all the time so that helped a bit too. We tried our luck in Argentina but after a contract opportunity fell through with Sony music we decided to try a different market and moved to Bogotá, Colombia. We spent five years there and managed to achieve some note-worthy successes. Our song “Sueño” made it into the Top 10 on the pop radio charts, we had a musical section on a popular national morning TV show and a couple of our songs were used as the soundtrack to the #1 TV drama “La Ley del Corazón”.

For various reasons and after issues with our management/record label we relocated to the US in 2017 and things were going very well for a while. We worked with a renowned producer in Miami to record an album that put us on a path for a potential Latin Grammy nomination, we did a 5 city promotional tour and were starting to make a name for ourselves once again in the states. In 2020 our producer died unexpectedly and shortly after the pandemic hit and like many others our world was turned completely upside down. At that time we also discovered we were expecting our first child.

During our pregnancy we recorded our third studio album and launched it the same week our daughter Melody was born. Since then we have secured local performance residencies in the Bay Area and have been performing nearly 6 nights a week ever since, along with songwriting and producing. We formed part of the songwriting team for the Peacock Jr. Series “Babble Bop, Season 2.”

Honestly, it’s hard to say if we could have done something differently to speed up the process. Truthfully each step has led to the next like a series of building blocks and the only reason we have been able to make this work as a successful career/business is due to extreme perseverance, hard work and a deep love and passion for what we do.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

We are a Latin pop singer/songwriter duet called “IndiviDúo” – I’m from California and my partner, Maqui, is from Bogotá, California. We were both living in Buenos Aires, Argentina and working on solo albums, when we met at a musical gathering in the city… that was 2010, and we’ve been performing, writing and traveling together ever since.

We compose and produce original music (primarily in Spanish) as well as song-write for TV shows and other artists. We are full time performers – our show mixes original repertoire with unique versions of some of celebrated Latin music hits.

Let’s talk about resilience next – do you have a story you can share with us?

We have had a series of pretty serious setbacks in our career. At times it has felt like a long, drawn out boxing match just continually getting knocked down and having to pull ourselves back up again. One of the most painful of these setbacks was losing our producer unexpectedly in 2019 – we had just finished producing a very special album called “Mensajes” and we felt like finding our producer (the late, great, Dan Warner) was the collaboration that we felt was going to take us to the next level in our career. He died unexpectedly, and we received the news on the last night of a five city tour promoting the album. Getting up on stage that night to perform in Buenos Aires is one of the most challenging things we have ever had to do. Picking ourselves back up after that night and finding a way to write and record another album has been a test of our resilience and dedication to our journey.

In your view, what can society to do to best support artists, creatives and a thriving creative ecosystem?

Go to live shows, support local artists, and truly take the time to appreciate their talent and hard work – and don’t believe every “artist” you see/hear on social media – there is a lot of manipulation that happens on the internet. The true artist is out there performing live every day – bringing you their show in a real, tangible way, affecting the energy and space around them. You can also support our original music by becoming a patron of IndiviDúo –https://www.patreon.com/individuomusic

Contact Info:

• Website: https://www.individuomusic.com/
• Instagram: https://www.instagram.com/individuomusic/
• Facebook: https://www.facebook.com/individuomusic/
• Linkedin: https://www.linkedin.com/company/individuomusic/
• Twitter: https://twitter.com/individuomusic
• Youtube: https://www.youtube.com/channel/UCuufzQHhQ7es5wohLmDyxxg
• Yelp: https://www.yelp.com/biz/individ%C3%BAo-music-san-jose?hrid=d2bKsUTXNaX2NHl_OaDovw&osq=Bossa+Nova+Music
• Other: https://www.gigsalad.com/individ%C3%BAo_music_san_jose