Today we’d like to introduce you to Imogen Pickton.
Hi Imogen , it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Growing up, I was always really creative and loved art. I didn’t have a specific career path in mind, so focused on studying subjects that I enjoyed for my A levels. I didn’t really want to go to university just for the sake of it so I participated in virtual work experience to get an idea of the career paths available. This is what sparked my interest in digital marketing as a career.
I started by sharing insights and networking on LinkedIn which led to freelance opportunities. LinkedIn has been incredible for my career, providing an opportunity me to connect with others and build a following of over 18,000 people. Through these connections, I’ve worked with businesses across various industries and launch my agency. I’m now growing Imogen Grace Socials and I’m really happy with where this journey has taken me.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Starting out as a freelancer right after completing my A-levels was both exciting and scary. At that time, I was new to marketing and had no idea how to price my services. I never would have been able to scale the way I have now because I just didn’t have the knowledge and experience to do so.
One of my biggest challenges has been learning to advocate for myself. In the early days, I hesitated to put myself forward for opportunities, thinking they might be out of my reach. I now pursue incredible opportunities and that has been a really big shift for me. I just wish that I’d had the confidence to start doing that sooner.
Thanks – so what else should our readers know about Imogen Grace Socials ?
At Imogen Grace Socials, we specialise in social media management and personal branding packages designed to help individuals and businesses build authority and foster a community around their brand. I want to empower my clients to build brands they can be proud of.
What sets me apart is my commitment to changing the narrative around platforms like LinkedIn. So many people perceive LinkedIn as a formal and boring space, which can put people off from fully engaging. I would love to change this perception and open peoples eyes to the power that this platform can have for their business and career.
I’m really proud of the personal brand I’ve built, which has allowed me to launch services and receive recognition through awards. This journey has given me with firsthand experience and insights that I now use to guide my clients. By using my own experiences, I can offer practical advice and strategies that are both effective and relatable.
Is there anyone you’d like to thank or give credit to?
From the beginning of this journey, my family and friends have been there to support me and celebrate the journey with me. Their belief in my business and abilities means a lot to me. I’ve also been really lucky to connect with others in the industry and form genuine friendships with other marketers. Their support and advice has been so helpful.
Contact Info:
- Instagram: https://www.instagram.com/imogengracesocials
- LinkedIn: https://www.linkedin.com/in/imogen-pickton
