We caught up with the brilliant and insightful Imani Winfield a few weeks ago and have shared our conversation below.

Alright, Imani thanks for taking the time to share your stories and insights with us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Metamorf Branding’s mission is to empower women to elevate their business by walking in their God-given authority then align their purpose and power with their branding to attract ideal clientele that they are meant to serve.

The reason this mission is so meaningful is because society didn’t allow women the rights and freedom that we have now. Now that times have changed, us women have evolved to an elevated level of freedom that we sometimes don’t recognize that we have. We all have God-given authority to walk in our purpose, no matter what society says God granted us provision to fulfill divine assignments. I help women be confident in that provision.

Although women owned-personal brands are businesses, they serve a greater purpose that fulfills God’s divine assignment. For instance, if a woman is a business coach, she’s fulfilling her mission/purpose of helping others achieve their goals/dreams in business. The trick is finding people who are in alignment with your assignment so that’s why it’s important to me to assist women owned brands to align their branding with their purpose to attract ideal/dream clients.

So I created a framework and process that conquers this mission. I chose the name “Metamorf” to mirror the metamorphosis life cycle that a butterfly goes through. Women are beautiful creatures (caterpillars) who have been tirelessly working toward their goals, and need to go through a life changing transformation to help them excel in their mission and purpose. So they get into a cocoon to transform (rebrand) just to come out a beautiful, elevated butterfly well on her way to continue making unforgettable impacts around the world.

This is my mission, this is my purpose.. this is why I do what I do. Impact. To empower women that they don’t have to settle for ground level, they should be soaring high, elevated… living out their divine purpose of service others.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Imani Winfield-Alexander and I am the CEO/Founder of Metamorf Branding where we empower women to elevate their business by purposeful and strategic branding. We specialize in: Logo Development, Website Development, and Brand Photography. We also create social media content, and other marketing materials such as business cards, brochures, thank you cards, and more!

We focus on personal development, and brand strategy first. We have 3 unique offers:

The Monarch Package : A basic branding package that offers collaborative efforts to redefine purpose, formulate branding strategy, and create a new brand identity. These tools aim to enhance brand recognition, increase online presence, and attract ideal clients to boost sales.

The Metamorfosis Experience: An all-in-one luxury package that offers a complete transformation, including redefining your purpose and revitalizing your brand’s image and essence, without cutting corners. From Brand Strategy to Brand Photography, with creative direction and styling. All Inclusive.

Brand Strategy Consulting Sessions: A comprehensive analysis of your current brand image, audience, and competition, followed by tailored recommendations for improvement. The goal of this service is to assist you in establishing a strong brand identity that aligns with your values and vision and helps differentiate from your competitors. Perfect for those who just need guidance.

We solve the problem of next level-elevated brand reach, brand impact, and brand awareness. The woman who started out in business totally clueless but have excelled and grown so far. Now that she’s had a bunch of success she’s ready for her next level, or ready to be positioned as the go-to-expert in her field. This woman has left an impact on so many people, and now she’s ready to expand her community, expand her reach, and leave an impact on many more. She’s wanting to attract ideal clients that are in alignment with her mission, and purpose… and those that are investment ready!

This woman needs to come to terms that she is no longer the start-up business woman who succeeded off hard work and good luck, but into a confident BOSS who rightfully deserves everything that she has accomplished and everything that’s on the way. A woman who needs help coming to terms with her business, that’s now elevating and growing, being her divine assignment meant to create a powerful impact on many lives. The woman who branding needs to reflect that to attract the right people.

What sets me apart from others is that I tackle branding from a spiritual perspective rather than just text-book. I believe that things are a divine assignment and when you’re confident in what your divine calling is, the more you’re confident in serving/conducting business you will be.

What inspired me for Metamorf Branding, is my personal transition in business that is similar to the ‘Metamorfosis’ experience. My initial business, The Perfect Touch Printing & Graphics, was growing quicker than I could have ever imagined. I realized that although I was very successful, I was anxious about where I was headed and seriously overwhelmed, and unprepared. This caused me to undergo a personal transformation that resulted in me rebranding to Metamorfosis. I knew I wasn’t alone. I knew there were more women in the world, like me, that lucked up on success and wasn’t really sure of who she was or her place in business.

I had to refine who I was becoming, and accept what was meant for me next. I wouldn’t have been able to look at this transformation as a beautiful experience without being confident in the work that I am doing, and the people that I am serving… is my divine calling and purpose. So I am most proud of being able to hold my client’s and through the very experience that I had, and to watch them excel and grow the same as I did.

I want people to know that I talk the talk, and walk the walk. That I practice what I preach, and that they can feel confident in the return of their investment by working with me. The investment isn’t just for monetary gain (trust me, you’ll gain tons of money) but also about the spiritual and emotional gains. You will come to me knowing you’re good at what you do, but you’ll leave me knowing you are the best at what you do, you’re purposed for it, and called to do it. You’ll leave feeling more confident in who you are, what you’re doing, and why you’re doing it! You’ll come a 5/6 figure earner and leave well on your way to multiple 6/7 figures.

Can you share a story from your journey that illustrates your resilience?

1 year ago I did the scariest thing ever; I stepped out on faith. I walked away from my 9-5 to pursue entrepreneurship.

I had a game plan and thought I had it all figured out, perfectly mapped out how I would become a millionaire. I knew it wouldn’t be easy but I was ready, motivated! What I didn’t know is, God’s plan will always prevail over your own.

The map I created wasn’t what God had for me in fact, it was getting me nowhere fast. So there I was, all the courage I built up, was now tainted. I was blindfolded, lost, and confused. I prayed about the decision, and was told “Yes” in so many ways, so why isn’t everything going to plan? Why aren’t I overbooked with clients still?

There I was, blindfolded… yet, still walking. Still going. Still working, everyday. Client or no client. I worked. I showed up every single day.

I cried, I worried… “Did I make the wrong choice?” I know God didn’t put it in my heart for me to fail. I was instructed to move. Did he bring me this far to leave me?

I decided to fast, and during this fast, I considered this “Isolation” or being in my “cocoon” during this time, there was a lot of self-development, and learning that took place. I was healing, learning, and growing from traumas. I was taking advantage of opportunities that fed my spirit and soul, leaving an impact of helping others. God was having me to do everything but make millions.

I started focusing less on the money, and more on the mission of serving and living out my purpose and calling… and that’s when the success started to come. If I had given up, I would have never been able to create an impact on others, and I wouldn’t have been able to be successful at my divine assignment. The secret was, my business was bigger than just me. It was bigger than just money. Uplifting and encouraging woman, helping them achieve and conquer their dreams is my assignment that fulfills my purpose. The rewards for fulfilling my purpose eventually came. However no reward is greater than knowing you’re creating a God-Ordained impact and blessing on others.

I got in alignment with my authority, and decided to fully transform into who God was calling me to be, and into what he was calling me to do. I had to adjust my lenses from being focused on the money to be focused on the calling.

Looking back, are there any resources you wish you knew about earlier in your creative journey?

I wish I would have known about Artificial Intelligence. I mean seriously, you’re able to prompt them to do or say anything. This would have saved me a lot of long days and nights, and a couple of brain cells. It’s amazing to see what people are creating using AI. Down to models for photography. I’m researching and digging into it now to make it work for me in my business.     

Contact Info:

• Website: www.metamorfbranding.com
• Instagram: www.instagram.com/metamorfbranding
• Facebook: www.facebook.com/metamorfbranding
• Linkedin: https://www.linkedin.com/in/imaniwinfield