Alright – so today we’ve got the honor of introducing you to Imani Talib. We think you’ll enjoy our conversation, we’ve shared it below.

Imani, thanks for joining us, excited to have you contributing your stories and insights. So, naming is such a challenge. How did you come up with the name of your brand?

Initially, the name of this company was Fashion by Faith Seeker. I also focused more on fashion and media coverage. While networking as a fashion influencer I was directed to choose a name that isn’t so personal and could be sold at some point, if I ever wanted to. That got me thinking because the name was based on the meaning of my name which is Imani Talib. I also knew that I may not want to focus solely on fashion. Over the next year, I thought about the message I hoped to get across with my business and landed on Inspiration’ Muse. The meaning comes from the idea that God, the creator of this world, is always the Muse behind every inspiration because it all began with Him. We as humans tend to take things we are given and make them into something good or bad but what we are all given is for the positive benefit of humanity and to glorify God. Inspiration’s Muse is an experiential concepts boutique that will always use the gifts we were given to conceptualize and develop unique immersive projects that inspire.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My marketing journey began in Los Angeles while in college. I attended FIDM for merchandise marketing and was able to volunteer with several PR companies and a showroom. The experience inspired me to redirect my studies to business, specifically entrepreneurship however later attained my degree in public relations. Honestly, after moving back to Houston I just wanted to complete my undergrad and begin my career as an adult. While studying public relations, I realized I had a knack for it and greatly enjoyed it. I also enjoyed fashion influencing, which I was doing at the time, and what ultimately led me to understand that I desired to create experiential projects like immersive brand activations.

Now I can actively work toward assisting clients with the creation of effective engaging multi-channel campaigns that draw the attention of the client that relates most to the brand, which allows for a higher conversion of loyalty. One of my most creative and successful projects was with the nonprofit, Free the Captives. We worked together to develop a runway show that told the story of a past victim of s*x trafficking. A young lady shared her story combining the ups and downs of her experience into the show while also incorporating the positive impact of the program itself. That night we raised about $10,000 for the organization and impacted all who attended. I love the fact that with experiential concepts many channels integrate to communicate messages that stick with the audience.

Any resources you can share with us that might be helpful to other creatives?

One of the resources I wish I’d taken advantage of is linked in. If you have a game plan for your targeted B2B audience you can definitely utilize this platform to strengthen your network, your presence as an industry expert, and ultimately your client leads.

Is there a particular goal or mission driving your creative journey?

Currently, a personal goal that drives my creative journey would be to travel the world doing something I absolutely enjoy and that fills me with the confirmation of my purpose here on earth.

Contact Info:

• Website: InspirationsMuse.com
• Instagram: instagram.com/inmusexperiential
• Linkedin: https://www.linkedin.com/company/inspirationsmuse/