We’re excited to introduce you to the always interesting and insightful Ilona Alidzaeva. We hope you’ll enjoy our conversation with Ilona below.
Alright, Ilona thanks for taking the time to share your stories and insights with us today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?
I believe success is a multifaceted concept that encompasses a blend of determination, adaptability, and continuous learning. In my journey, I’ve found that a proactive mindset, coupled with a strong work ethic, has been instrumental in achieving my goals
Moreover, I believe in the power of resilience. There have been instances where setbacks occurred, but rather than viewing them as failures, I treated them as valuable learning experiences. I adapted my approach, identified areas for improvement, and emerged stronger and more knowledgeable.
Success, in my opinion, is not just about individual achievements but also about fostering positive relationships and effective teamwork. One of my proudest achievements was learning how to lead a cross-functional team towards a common goal. By fostering open communication, acknowledging each team member’s strengths, and promoting a collaborative environment, we not only achieved success but also reinforced our belief that that success is not just a personal triumph; it’s the resonance of collaboration and shared victories.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Ilona Alidzaeva and I am the founding director at Revoläshion. It fills my heart with gratitude to have this opportunity to share my entrepreneurial journey, which has been nothing short of extraordinary as well as introduce my brand to your audience.
My personal voyage in the industry began nearly 16 years ago, and in 2018, Revoläshion was born with headquarters now located in both Laguna Beach, California, and Montreal, Quebec, Canada alongside a warehouse in Salt Lake City, Utah and a remarkable team that has made all of this possible.
Revoläshion caters to an international clientele, offering high-end products and advanced education for aestheticians and cosmetologists specializing in eyelash extensions. We have earned our place among the leading brands in the beauty industry, renowned for providing top-tier professional lashing products and hosting sought-after training programs. I’ve personally had the privilege of training nearly 1500 students across the globe, an immensely rewarding experience as both an artist and a business owner.
At Revoläshion, we take immense pride in our product line, which now boasts nearly 100 different products. Each of these products has been meticulously developed and curated by seeking the finest available materials, ingredients, and formulations from around the world. Our focus has always been to elevate and maintain industry standards, encouraging professionals to continuously strive for improvement and success throughout their careers.
Yet, Revoläshion is more than just a brand – it is a thriving community, which we work continuously on fostering and expanding. We believe that networking and collaboration are fundamental pillar for growth and progress for the industry as a whole. Therefore, we invest significant effort in creating both virtual and in-person networking events, offering our community opportunities to forge strong connections, foster relationships, and learn from one another.
My passion for this industry runs deep because it has not only transformed my life but also empowers and brings independence to countless individuals, predominantly women. Witnessing the positive impact it has on the lives of our professionals fills me with immense pride. Being part of an industry that celebrates and uplifts so many incredible individuals is an absolute honor.
As we look ahead, we remain committed to pushing the boundaries of excellence in the beauty industry. At the core of our mission is a steadfast focus on innovation, education, and creating a space where professionals can thrive and flourish. As we continue to grow and evolve, we are excited about the future possibilities that lie ahead for Revoläshion and the entire beauty community we serve.
What do you think helped you build your reputation within your market?
What has truly set us apart and contributed to building a robust reputation within our market is our unwavering commitment to several core principles.
First and foremost, the quality of our products has been non-negotiable and the cornerstone of our approach that I firmly believe has played a pivotal role in building our reputation. From day one, we made a conscious decision to prioritize excellence in every aspect of our offerings. This commitment to delivering superior quality has not only garnered customer trust but has also positioned us as leaders in the industry.
Equally vital is the quality of our message. We understand that clear and compelling communication is key to building brand resonance. By consistently crafting and delivering a message that resonates with our audience, we’ve been able to establish a strong brand identity and connect with our community on a deeper level.
Transparency has been another cornerstone of our approach. We believe in open and honest communication with our customers and partners. This transparency fosters trust and creates a sense of authenticity, which, in turn, has contributed significantly to our positive reputation.
Challenging the norms has been a driving force behind our success. In an industry that was still finding its footing, we made a conscious effort to question conventional practices and seek innovative solutions. This willingness to challenge the status quo has not only fueled our creativity but has also positioned us as pioneers in our field.
Additionally, our commitment to prioritizing community over merely having a transactional relationship with our customers and other industry professionals has been a game-changer. We view these people not just as buyers, competitors and facilitators, but as integral members of our community. By fostering a sense of belonging and actively engaging with our audience and colleagues, we’ve created a brand that goes beyond selling products; it’s about building relationships, shared experiences and collective growth.
Lastly, our dedication to revolutionizing and at times, being disruptive in an industry in its infancy has defined our trajectory. Embracing change, adopting emerging technologies, and being fearless in the face of uncertainty has allowed us to stay ahead of the curve, earning us a reputation as innovators and trailblazers.
In essence, our reputation is built on the pillars of product quality, effective communication, transparency, challenging norms, community prioritization, and a commitment to revolutionize our industry. These principles guide our every decision and action, ensuring that our brand is not just successful but transformative
We’d love to hear the story of how you built up your social media audience?
Embarking on the journey of building a robust social media presence has been a narrative deeply intertwined with authenticity, intentional brand voice, and unwavering transparency. From the outset, I prioritized establishing a brand identity that resonates with honesty and sincerity, fostering a connection that goes beyond just transactions. Our intentional brand voice became a guiding force, creating a unique space that stands out in a sea of content.
Something that is not commonly brought into the typical conversation regarding social media growth is the customer service aspect of the brand in question. For Revoläshion, customer service has always stood as the bedrock of our strategy, creating a ripple effect as satisfied customers were compelled to sing the praises of our brand on social platforms. This profound impact on our brand’s perception manifested as thousands of industry professionals took to Instagram and Facebook to authentically praise not only our products but also the impeccable and personalized service they experienced. The genuine testimonials contributed significantly to shaping a positive narrative surrounding our brand.
Another key aspect of our growth strategy was to form collaborations with industry leaders and thought leaders. strategically aligning ourselves with those who shared our values and mission. These partnerships, which in many cases were long-lasting, not only expanded our reach but also enriched our content by bringing diverse perspectives into the fold.
Additionally, our journey involved the strategic creation of a community around our social media presence. It wasn’t just about broadcasting messages but fostering a sense of belonging and shared identity among our followers. We aimed to make our social media platforms not just a showcase of products or services but a space where individuals felt heard, understood, and valued.
In the realm of social media, personal connections are indispensable. We took the time to connect with followers on a personal level, initiating authentic conversations — Whether through direct messages, engaging comments, lives and Q&A sessions, our aim has always been to forge meaningful interactions that transcend the digital landscape. This hands-on approach helped humanize our brand and establish a rapport with our audience.
Offline interactions at events played a crucial role in supplementing our online efforts. Building relationships in person added a tangible dimension to our digital presence. Hosting networking event and industry parties as well as attending conferences, trade-shows and various local meet-ups in both USA and Canada provided opportunities to strengthen connections and demonstrate our commitment to being an active and engaged participant in our field.
Our commitment to being disruptive and innovative extended beyond content creation to challenging industry norms. By constantly reinventing what was expected, we not only kept our audience engaged but also positioned ourselves as thought leaders within our niche.
For those embarking on their social media journey, I emphasize the importance of authenticity, consistency, adaptability, and a genuine passion for connecting with your audience. It’s a dynamic landscape, and being open to evolution while staying true to your brand’s essence is key to sustained success. And most importantly, never shy away from being innovative – it’s the disruptors who leave a lasting impact on social media landscapes above all else.
Contact Info:
- Website: Revolashion.com
- Instagram: Revolashion
- Facebook: https://www.facebook.com/Revolashion/
- Linkedin: https://www.linkedin.com/company/revolashion