We’re excited to introduce you to the always interesting and insightful Ian Luque Sanchez. We hope you’ll enjoy our conversation with Ian Luque below.

Alright, Ian Luque thanks for taking the time to share your stories and insights with us today. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?

Indeed, I manage my own social networks without the need to hire another person or entity to do it for me. In this way I am able to orient my image and my social media feed with the personality that characterizes me and how I really am, so that the followers receive an image that is as true as possible of how I am and how my life is.

For me, one of the greatest purposes is to be an example for people who want to follow in my life steps in their lives. To do this, I try to be as close as possible by interacting with people who show interest in me. If my social networks were managed by another entity, this could not be possible.

On the other hand, I like to observe the behavior of the audience on social networks and make my own decisions based on it. Publish information that the audience demands the most, or choose the exact moment to publish a specific publication, are some of the acts I prefer that they take part of my power, in order to show an image directly of mine.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Since I was a child, I have tried my best to pursue my dreams, and with good discipline, I am very close to achieving it. I am currently an international student athlete at the University of the District of Columbia, studying a major in business management, marketing, and international trade, while also playing soccer in the NCAA Dll Eastern Conference. It was a very difficult decision because I have left behind all my family and friends, apart from becoming independent at a very young age.

In Spain I worked very hard to improve as an athlete and be able to get a sports scholarship like this one. I hadn’t very clear about what I wanted to dedicate apart from soccer, but finally I decided that what I was passionate about was the world of Hospitality and hotel management, apart from being able to have my own businesses and understand commerce.

On the other hand, thanks to a friend, I am learning and entering the world of trading and investing in the different types of markets. I believe that this is the best way to make clean and easy money, although always with the risk involved in betting it on a market that varies according to the real behavior of today’s society. It is important to learn well, get good advice, and read and study a lot.
Based on all this, I am strongly focused on my social networks, like Tiktok or Instagram to share my experiences and help other teenagers achieve their dreams of coming to study in the United States and improving as athletes. I am very passionate about this world and I believe that with my personality and continuous effort I can create a larger audience and entertain more people. I usually have content from my daily life, my travel experiences, my personal life, I answer questions that followers ask me. In general, I show everything that I as a non-US citizen would be surprised to see from a student athlete, so that my audience is always curious and entertained by my experience here.

The world of university sports scholarships is very complicated, and it is necessary that someone who is already within the system and knows how entities and sectors within university sports move, help people who are trying to pursue their dreams and get in at a university, get a degree and consolidate as an athlete. This is one of my goals.

What I am most proud of is how, through my open and ambitious mentality, I have managed to acquire a high level of sports and move to get a scholarship at an US university with very good conditions. Right now I am enjoying every day to the fullest and I think I am taking the right steps to continue growing and achieving my dreams. That’s what I’m most proud of, because I’ve known how to be consistent, not drift, and maintain correct discipline to get to where I am and be an example for many other teenagers.

What I want my followers or fans to know about me is that I am a very close and outgoing person, and that to get where I am, it has been a very hard road, that this does not appear out of nowhere. Therefore, humility, responsibility and perseverance is what can lead you to success.

We’d love to hear the story of how you built up your social media audience?

I built my social media audience knowing and understanding what people are looking to find when they enter their social networks. The first thing to do is to know who your content is aimed at, what kind of audience. Then find out what style of content is most comfortable for you and can characterize your image and feed. When you know all these features, it is important to stick to them and try to grow by studying the behavior of your specific audience to know when you should upload content, in what way and for what purpose. It is also very important to improve the quality of your content, because the people who consume it will always demand better quality to stand out from your competitors. Once you find what sets you apart from other content creators, stick with it and build a huge audience that is a fan of that part of your feed.

It is also important to contact people from the same field and content to make collaborations and publications together as a partner, in such a way that the audience of the two knows the content of the other respectively. In this way, two audiences or communities that are interested in the same sector can come together and grow a lot together. This can also apply to collaboration of more than one person.

In my case, I understood early on that just by being me and sharing the funny experiences of my life, I attracted the audience. So I started making videos with funny content to entertain people, uploading challenges and trends, and creating funny videos with my friends. Once I grew up and realized that my audience was large and they demanded something more interesting from me, I took advantage of the decision to come to study and play soccer in the United States. I continued with my personality and characteristics that made me stand out from the rest, with the same philosophy of fun and entertaining videos, but also focusing a lot on my experiences and the reality of living in US society. In this way, many more followers, especially from my country, Spain, got hooked on my content and created a loyal and interactive audience.

My advice is to never despair, be patient, and most importantly be consistent. Consistency is what makes you grow on social networks, because the audience is always very aware of you.

Any advice for growing your clientele? What’s been most effective for you?

I think the biggest strategy I took to increase my clientele or audience on social networks was to find a very interesting topic about something that nobody knew about and present it with the personality that characterizes me, and with short posts that allow people to see the entire video and creates the need in it to see the next. This need is what makes the audience grow because people follow you to see the next video you upload. It was a technique that worked out very well for me and was favorable for the health of my social networks.

This happened like this: there was a time, last year, where I was going through a rough patch with my content on social networks and I couldn’t get ideas to make attractive posts. But one day, I got information from a youtube video about “the most-selling cars in each country of the world”. I found it very interesting and I thought to share it on my social networks with short and well-crafted videos. In this way, people only received a little information, in this case, the best-selling cars in only three countries, and created the feeling of needing to know the best-selling cars in other countries, so viewers followed me and they waited for the next video to learn more about this interesting topic and that no one or no resource presented it to them in such an easy, fun, and attractive way.

This topic had nothing related with the personality of the usual content that I published, but it allowed many more people to know me and be interested in me. Sometimes you have to adapt to grow.

Contact Info:

• Website: @iansanchez.l
• Instagram: @iansanchez.l
• Facebook: @iansanchez.l
• Twitter: @iansanchez.l
• Youtube: ian luque sanchez
• Other: TikTok: @iansanchez.l

Image Credits
Ian Luque Sanchez. Photos in different cities that he has visited in his experience as a student athlete in the United States and influencer publishing all these experiences.