We’re excited to introduce you to the always interesting and insightful Hunter Ditch. We hope you’ll enjoy our conversation with Hunter below.
Alright, Hunter thanks for taking the time to share your stories and insights with us today. Alright – so having the idea is one thing, but going from idea to execution is where countless people drop the ball. Can you talk to us about your journey from idea to execution?
When I joined social media, I found instant success and became an influencer almost overnight. After my newfound success, I became a mentor for social media within my entrepreneurial group. I moved to Hollywood to further that success and increase networking opportunities and in the process, became a voice actor and began managing several celebrity clients’ social media accounts. My notoriety grew within the entrepreneurial group with which I was associated and that’s when I was brought onto the MOOD Social & Dating app launch, I could see the potential. I had used dating apps in the past and found them tedious and in the end a waste of time. I felt there was no authentic connections to be made and often my ideas of how I would like to connect with people were not represented in the app. When I heard about how different this app was and the customizable options, I instantly felt the urge to help its success. I had a flood of ideas for marketing, the apps unique features gave me so many angles to explore. The app is so diverse and the way I could visualize using it would greatly differ from user-to-user so immediately, I knew I needed influencers who represented each of the MOODs within the app. My plan was to recruit influencers from each of the niches in the app to describe their experience of using the app. This way the people who are in each of those niche audiences can see its benefits from a trusted source. In order to recruit professionals in the social media profession, I would need to create a solid brand identity so they could cohesively represent us, and a social media plan to help support our influencers, after all their success will be tied to ours. I believe deeply in good business practices and that a rising tide lifts all ship. With this in mind, I knew adding value to our influencers and preferred partners would be key.
I spent the first month developing relationships and focusing on getting a cohesive brand image on all the social media pages. The app is so versatile, I knew it was imperative for the branding to match all the MOODs represented, so it took some tweaking to get the social media to reflect the different MOODs and have a cohesive look. I finally settled on a very easy 3×1 layout that cycles through the same colors in order of the logo’s design. It streamlined the creation process because I can now easily recreate each post in the branded colors swiftly.
I then started to research influencers that represent the different MOODs and recruit them. The influencer program provides them with unique benefits from our preferred partnerships. The preferred partners receive advertising on the app in return for their exclusive deals for our influencers. This means everyone benefits and this makes it very easy to recruit influencers and preferred partners to the app. The most tedious part of this process is following up with the businesses and influencers. I’m still in the stage of recruitment for influencers but I am moving to my next stage of throwing a social media influencer event. I am currently having to explore venues and provide entertainment that entices the creation of MOOD branded social media content. Just like the first stages, it requires research, planning and follow through. I work on what I can each day – one email, one text, one connection at a time. One of the most wonderful experiences is seeing the goals from the app’s founder be met as I steadily move forward. I keep in mind on days that I can’t do everything that I can do something and that’s success.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
After my divorce I started social media and had instant success. I moved to Hollywood to grow my networking possibilities and audience. While in Hollywood I met with a voice acting coach who saw potential in my ability to create creature noises that I had developed during my experiences as a haunt actor. Because I had previously authored books it was suggested that I should do their voiceover and I fell in love with the work. This added to my success on social media and with networking in Hollywood. I then began to manage the social media accounts of several celebrities and that lead to more mentoring opportunities within my entrepreneurial group. The founder of the app found me in our social media group for entrepreneurs and when he described how different the MOOD social and dating app I knew I was offered the opportunity to get in on the ground floor of something revolutionary. I felt instantly I could use my knowledge of social media to help grow the brand and that I had a passion for the new way of connecting people. The app is what each individual decides they want it to be. I had been on dating apps in the past the tedious swiping and unauthentic conversations was a huge waste of time. the uniqueness of being able to customize the app and delete options I didn’t want to see and the ability to interact how I feel comfortable was really refreshing. When We talked about the brand partnerships and how to network with influencers, I knew it was an easy sell that helps everyone involved. A rising tide lifts all ships!
We’d love to hear about how you met your business partner.
It’s a story that spans many years yet it’s very short. I was on season 4 of The Blox with Wes Bergman and my partner was on a more recent season. We have an incredible group of entrepreneurs we get to network with on social media thanks to this program. We met during a discussion in our social media group and instantly hit off. I could tell he was an incredible out of the box thinker who had a brilliant idea and the drive to see it through. I instantly felt a devotion to the brand and growing this amazing new budding community that is the MOOD social and dating app.
What do you find most rewarding about being a creative?
I love creating social media posts and cobranding opportunities with partners and influencers. I get a rush off of the challenge of finding the middle ground with our brands and seeing how we fit together. The MOOD app is so all encompassing it’s interesting to have the discussions with people to see where they are at in life and what they are looking for and then see where they fit within the app. Everyone belongs and making them feel seen and merging those identities feels revolutionary. As a life long creative this is where I feel most alive, being able to create with a purpose and spread joy.
Contact Info:
- Website: https://voxyditch.com/digging-into-the-ditch/
- Instagram: https://instagram.com/voxyditch
- Youtube: https://youtube.com/voxyditch