Alright – so today we’ve got the honor of introducing you to Holly Fisher. We think you’ll enjoy our conversation, we’ve shared it below.

Holly, thanks for joining us, excited to have you contributing your stories and insights. Taking care of customers isn’t just good business – it is often one of the main reasons folks went into business in the first place. So, we’d love to get a conversation going around how to best help clients feel appreciated – maybe you can share something you’ve done or seen someone do that’s been really effective at helping a customer feel valued?

One of the cornerstones of my business is relationships. I love building relationships with my clients — getting to know them not just as professionals but as people. Business owners have a lot of options when it comes to working with a marketing professional so I’m honored when they choose me. I want to help them build a firm marketing foundation so they can grow their revenue and have a thriving business. My love language is gifts so it only makes sense I like sending gifts to clients. Sometimes that’s a welcome box with a copy of “Building a StoryBrand” by Donald Miller or another marketing book, a few branded promotional items, and a bag of popcorn made by a local company. Getting to know my clients also allows me to send small tokens of appreciation that are in line with their hobbies, values or interests. I’ve given devotional books, a bag of coffee beans, candles and more. Clients are surprised and delighted by these gifts. I believe showing customers you appreciate them goes a long way toward nurturing long-lasting customer relationships and encouraging referral business.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

If you’re not a copywriter, trying to write your own marketing messages, website copy and email campaigns can feel impossible. I get it. It’s why I hired a bookkeeper and an accountant. Focus on your strengths and hire skilled professionals to save you time and frustration.

Helping my clients get the marketing tools and strategies they need to grow their business is my favorite thing. They feel such a sense of relief when we clarify their marketing message, launch a new website or send out emails that get a response.
I like to think of myself as the Tylenol for all your marketing headaches.
I’ve been a professional writer for about 25 years, first as a newspaper reporter and then as a marketing copywriter and content creator. Taking a jumble of information and turning it into something clear, concise and engaging is my superpower. I smile for days when I write a brand message or website copy for a client and they say, “That sounds just like me!”

Helping businesses and organizations tell their stories is why I do what I do. As a business owner myself, I know how much time, energy and money you’ve invested in following your dream and building a business. I want you to succeed. To be successful, businesses have to tap into the power of marketing. Not just any marketing, but marketing that is clear, concise, compelling and consistent. That’s where I step in.

Without a marketing plan, a website that generates leads or a way to keep in touch with existing customers, you run the risk of losing out on business. Don’t let a lack of marketing expertise keep you from attracting new customers and boosting your revenue.

My work starts with writing a clear brand message. As a StoryBrand Certified Guide, I use the proven and powerful 7-part StoryBrand Marketing Framework to help businesses identify the problem they solve for their customers and clients and how they can guide them to a successful outcome. We talk about their ideal customers and clients, how their business is structured and their specific offering.

Armed with that foundational messaging, I then write website content, email campaigns and lead-generation tools such as free guides, workbooks and checklists.

I also assist businesses and organizations with marketing strategies, brainstorming new ideas and monthly content creation. I recently launched a small group coaching program, so businesses can maximize their marketing ROI with teaching, resources and support – all in a community of like-minded professionals.

No matter their size or budget, I believe every business deserves marketing support!

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

I had been running my own marketing and PR business for about six years when I read “Building a StoryBrand” by Donald Miller. I was blown away by the concept. It was both simple and profound. Use seven key storytelling principles (the same ones used to write books and screenplays) to invite customers and clients into your business story.

Instead of making your marketing message all about you, your business, and how great your products and services are, StoryBrand flipped the script. It was all about making the customers and clients the hero of the story. You and your business become the guide, helping customers see how you can solve their problem and lead them to a successful outcome.

I was hooked. Just a couple of months later, I was on a plane to Nashville, Tennessee, where I would spend four days learning the StoryBrand Marketing Framework and becoming a certified guide.

That certification, which I earned in February 2018, changed the trajectory of my business. I shifted my focus from public relations and social media management for local businesses to brand messaging and copywriting for businesses around the globe.

It’s amazing what just one book can do for your business!

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

For creative businesses specifically, pricing is always a challenge. We tend to undervalue our expertise and charge significantly less than we should. I’ve done this, and I’ve talked to a number of colleagues in the creative space who do the same.

Why? Because the work is “easy” for you. Because you haven’t been in business that long. Because you feel guilty charging for something that doesn’t take “that long” to do.

OK, maybe you started your business last year, but you’ve spent 20 or 25 years learning your craft and becoming an expert in your field. Why wouldn’t you charge for all that knowledge and experience?

That’s a lesson I wish I’d learned earlier in my entrepreneurial journey. I’ve worked incredibly hard at my craft, building my career, and honing my skills. I’ve invested in certifications, training and two college degrees. And I’ve put in countless hours writing, rewriting and working with clients to get their stories just right.

That has value, and I’ll charge prices that reflect it.

Contact Info:

• Website: https://www.fisher-creative.com/
• Instagram: https://www.instagram.com/fishercreativemarketing/
• Facebook: https://www.facebook.com/FisherCreativeMarketing
• Linkedin: https://www.linkedin.com/in/hollyannfisher/
• Youtube: https://www.youtube.com/@fishercreativemarketing
• Other: Fuel For Your Marketing Facebook Group: https://www.facebook.com/groups/fuelforyourmarketing

Image Credits
Most of the photos are credited to Cheryl DeCristofaro