Alright – so today we’ve got the honor of introducing you to Hillary Schreiber. We think you’ll enjoy our conversation, we’ve shared it below.

Hillary, appreciate you joining us today. How did you come up with the idea for your business?

The idea for EarthFuel was born out of frustration and hope. I was looking at the supplement industry and kept seeing products full of synthetic fillers, artificial sweeteners, and labels that felt more like chemistry sets than nourishment. At the same time, I was raising my daughter and becoming more aware of how important it is to fuel our bodies with things that are simple, safe, and real.

I wanted to create something different — blends built from whole fruits, roots, and plants the earth naturally provides. Ingredients people can actually pronounce and trust. The problem I saw was that while there were endless supplement options, very few were both effective and truly natural. That gap lit a fire in me.

I believed it would work because the need is so clear: people are tired of being misled by “health” products that don’t honor their health. EarthFuel offers a unique approach by going back to nature — nothing synthetic, nothing hidden, just clean formulas designed to actually support the body.

What excites me most is knowing I’m building something bigger than a product line. EarthFuel is about reconnecting people to the idea that the earth already gave us what we need to thrive — and now I get to share that in a way that helps others feel stronger, safer, and more alive.

Hillary, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m the founder of EarthFuel Supplements, a company built on a simple belief: the earth already gave us everything we need to fuel our bodies. My journey into this industry wasn’t through a traditional corporate path — it was personal. As a mother, I wanted to create something I could trust to put in my own body and eventually in my daughter’s, without worrying about hidden chemicals or artificial junk.

That’s how EarthFuel was born: natural, fruit-based supplement blends that focus on real ingredients and real results. Our products range from performance support like creatine, to hormone balance blends, to everyday wellness powders. What sets us apart is that every formula starts with whole foods and plants — things you’d recognize in your kitchen — and combines them in ways that are both effective and safe.

The problem we solve is trust. The supplement space is flooded with options that are cheap to make but hard on the body. People are searching for products that are clean, transparent, and still powerful enough to make a difference. EarthFuel bridges that gap by offering formulas you can feel good about using daily, because they’re grounded in nature and backed by intention.

What I’m most proud of is seeing customers experience the shift — more energy, better balance, and the peace of mind that comes from knowing what they’re putting into their body is pure. EarthFuel isn’t just a brand, it’s a movement back to basics, back to nature, and back to the belief that wellness should be simple and safe.

At the heart of it, I want people to know EarthFuel is for anyone who wants to thrive naturally. No gimmicks, no shortcuts — just the fuel your body was designed to run on.

How about pivoting – can you share the story of a time you’ve had to pivot?

A little over a year ago, I made a major life pivot — both as a mother and in my career. I left my job in the food industry because I wanted to create something of my own, something that aligned with the life I was building for my daughter and myself. My first step was entrepreneurship through sourdough bread. It was exciting, but I quickly realized the market was oversaturated. From there I pivoted into making candy, but that path didn’t sit right with me either. With my background in fitness and nutrition, I couldn’t ignore the fact that processed sugar and artificial ingredients went against my own values.

That inner conflict became my compass. I knew if I was going to pour myself into building a business, it had to reflect the way I live and what I believe in. That’s what brought me into the supplement industry — creating blends made from whole fruits, plants, and natural ingredients that actually support the body instead of working against it.

Looking back, each pivot taught me something valuable: how to adapt, how to trust my instincts, and how to align my work with my purpose as both a mother and an entrepreneur. EarthFuel was born from that process of trial, error, and staying true to what really matters.

We’d love to hear a story of resilience from your journey.

Resilience for me showed up in the moments where giving up would’ve been easier. When I first started EarthFuel, I was balancing being a full-time mom, running a household, and teaching myself everything about manufacturing, branding, and e-commerce from scratch. There were nights when I was labeling products at the kitchen table after putting my daughter to bed, wondering if any of it would be worth it.

One moment that stands out was when my first major sales channel rejected my product because of labeling requirements. I had already invested my time, money, and hope into that launch, and hearing “no” could have been the end. Instead, I went back, learned the regulations, redesigned my labels, and kept moving. That experience taught me that setbacks are just part of the path — not the end of it.

What kept me going was knowing who I was doing it for: myself, my daughter, and anyone looking for something real in a supplement industry full of shortcuts. That “why” gave me the grit to get back up every time something knocked me down.

Contact Info:

• Website: https://earthfuelsupplements.com
• Instagram: earthfuel_supplements
• Facebook: EarthFuel Supplemtns
• Other: TikTok @earthfuel_supplements