We recently connected with Hemant Varshney and have shared our conversation below.

Hemant, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with what makes profitability in your industry a challenge – what would you say is the biggest challenge?

We work with direct-to-consumer businesses predominantly leveraging e-commerce to drive sales. Time and time again, many founders or heads of businesses don’t understand their breakeven points across their products. This is a challenge because prior to 2021, venture-backed companies were pushed to drive scale and grow, however, post-2021, it’s all about profitability.

Every founder out there needs to understand their breakeven points with marketing costs baked into their margins. This in turn will help create sustainable future growth for businesses.

At DigiCom, we take pride in driving profitable growth for our partners. We spend an extensive amount of time breaking down various KPIs that allow us to find the sweet spot to drive growth.

Hemant, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

In college, I learned to build websites by watching YouTube videos and then running Google ad campaigns. I ran these campaigns for my father’s garment businesses which helped him yield new prospective clients. I loved looking at the numbers and making tweaks to campaigns which ultimately propelled me into marketing.

Fast forward 12 or so years, I realized that there is a huge gap in the market. For early-stage companies, building a fully staffed marketing team can be a rigorous process. Brands need to hire a head of growth, someone to help with budgeting, creative designers, website developers, and of course a media buyer. The time commitment and costs to build this team can be very high!

Our team at DigiCom can do all this in-house and a fraction of the cost. In turn, we help our clients scale and our model allows us to grow along side them in the long run.

Any advice for managing a team?

The most successful businesses and leaders understand that the people in the business come first. It’s imperative to ensure that your teammates and colleagues are happy. There are so many facets to creating a positive work environment, below are my principles:

– Pay north of fair and expect north of fair
– Look after the well-being of your team, encourage time off when needed
– We have a strict, “No eating at your desk” policy, instead take the 30-45 minutes to work enjoy your meal and come back ready to work
– Radical transparency: it’s a term coined by Ray Dalio and it’s a game-changer
– Create a path for career growth and ownership in the process, otherwise it’s just a job
– When someone is not performing to standards, get to the root cause and create a plan to help them be successful
– Show appreciation through profit sharing, bonuses, team dinners and other activities

Once you’ve showcased to your team that you care about them, they will take care of the business along side you.

What’s worked well for you in terms of a source for new clients?

Business has its ebbs and flows through it’s sale cycles. We talk about it internally all the time.

During a down period, I’ve flipped the script on how we do things to garner new business several times. Out of these downturns, we’ve created an ever-evolving content engine. We have our own podcast, newsletter, and blogs to provide education around marketing topics. We leverage these to constantly stay in front our audience to position ourselves as thorough leaders.

Our team also attends conferences to meet business owners and understand their challenges face-to-face. This also allows to to devise new service launches to help their team and our solve for these challenges. Our goal is to be a turn key marketing solution for our clients by having offerings that help drive positive performance marketing results. The turn key part of is our service offerings across the verticals we work in, not the work it’s self as that is customized based on the client needs.

It’s important to continue building on your business prospecting strategy by trying new initiatives and collecting data to help fuel your growth.

Contact Info:

• Website: DigiCom.io
• Instagram: DigiCom.io
• Linkedin: https://www.linkedin.com/company/digicom-digital-commerce-corporation