Alright – so today we’ve got the honor of introducing you to Heidi Wiest. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Heidi, thanks for joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?
When asked about how I came up with the name “Wyld Kī,” it’s a combination of various elements that hold personal significance. The name “Kī” is the central piece, and it derives from the concept of “life force” or “chi.” This idea encapsulates the essence of energy and vitality, reflecting a deep appreciation for the interconnectedness of life and the flow of one’s inner energy. “Kī” is a nod to the Eastern philosophy that resonates with me on a spiritual level.
Moreover, there’s a beautiful familial connection intertwined within the name. My son’s name is “Kai,” and the similarity between “Kai” and “Kī” is not just coincidental. It’s a deliberate choice to acknowledge the importance of family, heritage, and the passing down of values. “Kī” and “Kai” echo the idea of life force and vitality, not only in my own life but also in the legacy I want to create for my son.
The term “Wyld” adds a touch of wildness, free-spiritedness, and a connection to nature, emphasizing the untamed and raw aspects of life. It’s a reminder to live authentically, embracing the vitality of “Kī” and the untamed spirit of “Wyld.”
In essence, “Wyld Kī” is a name that encapsulates my personal philosophy and values, with a strong emphasis on family, vitality, and the untamed beauty of life, combining my son’s name “Kai” with the concept of “Kī” as the life force that binds us all.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I initially embarked on my journey into my craft nearly 25 years ago when I ventured into the world of hairdressing. The beauty industry always fascinated me, and I was drawn to the creative aspect of transforming someone’s appearance and boosting their confidence. Over the years, I honed my skills and developed a deep passion for the art of hairstyling.
Around 20 years ago, I took a significant turn in my career when I delved into the wellness world. This transition was inspired by my growing interest in holistic well-being, particularly in practices like yoga and meditation. I discovered the profound impact these practices had on people’s lives, not just in terms of physical health but also in fostering mental and emotional harmony.
As my journey unfolded, I decided to combine my expertise in beauty with my newfound love for holistic wellness. This fusion of passions led to the creation of my company, “Wyld Kī.” At Wyld Kī, we’ve harnessed the power of organic beauty products and integrated the transformative qualities of sound healing to offer a unique and harmonious experience for our clients. This endeavor allows us to merge the outer beauty with inner harmony, helping individuals feel and look their best while embracing a holistic approach to well-being.
In summary, my journey into my craft began with hairdressing and later evolved into a deep connection with the wellness world, culminating in the creation of “Wyld Kī,” where we blend organic beauty products with the healing magic of sound to provide a holistic and transformative experience for our clients.
Are there any books, videos or other content that you feel have meaningfully impacted your thinking?
Hmmmm I have a few .. “Fire Starter Sessions” by Danielle LaPorte was a game-changer for me. It ignited the spark of self-discovery, encouraging me to align my business goals with my core values and passions. This book taught me the importance of authenticity in entrepreneurship.
“Delivering Happiness” by Tony Hsieh, the visionary behind Zappos, left an indelible mark. It underlined the significance of company culture and customer-centricity. It inspired me to prioritize the happiness of both employees and customers, understanding that a thriving business should enrich lives.
“**The Subtle Art of Not Giving a F*ck**” by Mark Manson challenged conventional wisdom and motivated me to focus on what truly matters. It reinforced the idea that success isn’t about endless positivity but about embracing life’s challenges and learning from them.
“**The Alchemist**” by Paulo Coelho is a timeless classic that resonated deeply with me. It reinforced the notion of following one’s dreams, even in the face of adversity, and believing in the journey as much as the destination.
Finally, “The Four Agreements” by Don Miguel Ruiz provided invaluable wisdom for both personal and entrepreneurial growth. These agreements—be impeccable with your word, don’t take anything personally, don’t make assumptions, and always do your best—have been guiding principles in my business interactions.
These books have collectively shaped my entrepreneurial philosophy by emphasizing authenticity, customer happiness, embracing challenges, following one’s dreams, and maintaining impeccable integrity. They continue to inspire and guide me on my entrepreneurial journey.
Can you share a story from your journey that illustrates your resilience?
One of the most challenging yet rewarding experiences in my life was when I found myself as a 100% single mom. Raising my son alone came with its set of hurdles and responsibilities, but I was determined to provide him with the best life I could.
Simultaneously, I embarked on the journey of starting a new business. It was a bold step filled with uncertainty and risks, but I had a vision and a passion for what I was creating. The business demanded my time, energy, and resources, making the balancing act even more intricate.
Amid these responsibilities, I was also committed to my own healing journey. This was a crucial aspect of my life that I couldn’t ignore. I understood that to show up for my son, I needed to be at my best both mentally and emotionally. So, I incorporated self-care, therapy, and mindfulness practices into my daily routine, even when the weight of motherhood and entrepreneurship felt overwhelming.
Through this journey, I learned the true meaning of resilience. It was about facing adversity head-on, juggling multiple roles, and continuously pushing forward, even when the odds seemed stacked against me. I had to find the strength to show up for myself and my son, nurturing our well-being while building a business from the ground up.
This experience taught me that resilience isn’t just about enduring challenges but also about actively seeking a balance that ensures personal growth and the well-being of our loved ones. It’s a testament to the strength we find within ourselves when we’re committed to our journey, our healing, and the responsibilities we’ve taken on.
Contact Info:
- Website: https://www.wyldki.com
- Instagram: Wyldki
- Facebook: Wyldki
Image Credits
Jazmin Garcia