Alright – so today we’ve got the honor of introducing you to Heidi Slack. We think you’ll enjoy our conversation, we’ve shared it below.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

From my very earliest memories, I have been an artist, a creator, and a helper. My crayon scribbles turned into private art lessons, leading me all the way to a BA in Studio Art from UCSD.

After graduating, I wanted a job where I could help others with my creativity. However, that’s easier said than done. So I had to settle for a while. After working as an office assistant for a few years, I gave birth to my wonderful daughter and stepped away from working entirely. I took the next 10 years off from work to care for her, then her brother and sister when they came along.

Through it all, I never stopped creating, never stopped dreaming of what my next step might be.

My first introduction to branding and logo design came back in 2019 when a friend talked about how disappointed she was with a logo she had hired a designer to create for her new woodworking business. He even spelled her business name wrong in the final logo file . . . Seriously! Since I knew my way around a few graphic design programs, I offered to redesign it for her.

After a few meetings, I recreated her logo to match her style, appeal to her target audience, and convey her passion and talent for woodworking. (And hey, I even spelled her business name right.) She was thrilled! Then we both realized that just having a logo wasn’t really enough to build out the rest of her website, social accounts, and business cards. So I dove deeper to build out a brand with a cohesive color palette, consistent visual style, and targeted messaging strategy that would best appeal to her dream customers. She was SO happy, and told me she felt more confident and inspired to market and grow her business than ever before. I absolutely loved the whole experience, and couldn’t wait to keep doing it!

For the next few years I dove into learning anything I could about branding: reading blogs, devouring courses, binging videos, soaking up books and podcasts. As my knowledge and experience grew, so did my conviction that this was my new career path! While I worked part time as a Virtual Assistant for a business coaching team, I began to learn the ins and outs of starting and running an online business. It finally occurred to me that I could be my own boss, choose my own path, and create the business I always wanted to work for.

So, in January of 2023, I proudly launched my own business: Heart Shine Brand Design!
I set out to work with passionate entrepreneurs, business owners, and nonprofit leaders who want to do good in the world. My primary services are custom brand and logo design. I also take on website and graphic design projects to help businesses set themselves up with a consistent brand presence and marketing materials.

I am proud to provide a client experience that is supportive, considerate, clear, and respectful of your time and feedback. I listen carefully and take care of the tiniest details. You can always trust me to deliver an outstanding experience and results every step of the way.

So what do my clients struggle with? Well, they typically face one of these problems:
– They are brand new and need a brand in order to start off strong.
– They have been in business for years and have outgrown their old logo and branding, needing a major refresh of their visuals and messaging strategy.

The truth is, when a business looks and feels both professional and memorable, customers notice. Then, those customers can get to know, like, and trust that company quickly and easily. That’s why branding matters so much! With the clarity, purpose, and understanding provided by a custom brand, you will (finally) know how to show up and shine so you can help those who need you the most.

Since launching my business, I have had the joy and honor of working with so many clients from all over the country. My branding experience now spans a wide range of industries, business stages, and walks of life as I set out to bring each beautiful, heartfelt brand to life. Watching my clients use their new brand to connect with others is so amazing, and I am so proud of each and every one of them!

What do you think is the goal or mission that drives your creative journey?

My goal is for every client to receive a brand that fuels your confidence and powers your next level of growth and impact. That means I need to continually grow my own skills, listen deeply to clients, and refine my own process and deliverables. Then I am able to deliver the best possible experience and results for every client, every time.

For you, what’s the most rewarding aspect of being a creative?

Art has the power to impact others on a soul level. And branding is an art form all its own!

A brand represents how you show up in the world. How others perceive you. Branding is not just images, shapes, and colors. It’s the strategy behind how your business makes others feel, what values drive your work, and what makes you and your business so special.

To take all of these pieces and bring them together in a visual, harmonious way is pure magic.
It takes time, it takes intention, it takes care. And it takes honest collaboration between the artist and the client. And the more you share with me, the better I am able to infuse your heart into a brand that truly shines.

After receiving their logo and brand, I’ve had clients tell me it’s like I reached into their head and brought their vision to life in the real world. But even better than they could have imagined! It is an incredible honor and joy to use my creativity in a way that helps others. To help their business speak to their audience and clients in such a profound way.

You are here to make a difference.
Let’s create a brand that will help your business thrive so we can make our world a better place for all.

Contact Info:

• Website: https://heartshinebrand.com
• Instagram: https://www.instagram.com/heartshinebrand
• Facebook: https://www.facebook.com/heartshinebrand
• Linkedin: https://www.linkedin.com/in/heidislack

Image Credits

Jaclyn Ekhaml, Jeffrey Fortuna