We caught up with the brilliant and insightful Heidi Negranti a few weeks ago and have shared our conversation below.
Hi Heidi, thanks for joining us today. Let’s start with the story of your mission. What should we know?
Sadie is my mother who has taught me pretty much everything she knew about making jerky. Growing up my mother made jerky all the time. The house always smelled amazing and I basically grew up constantly snacking on delicious low calorie, low fat and low carb snacks (although we had no clue at the time). I wanted to name the jerky after my mother, so I tossed names around for quite a while. Then one day a memory hit me. I remembered how my mother literally used to make us call her Slim Trim Beautiful Sadie and that she always said that the way she lost the baby weight from us kids was by eating jerky. So, It just came to me and voila! Slim Sadie’s was born.
Like I said growing up this jerky was a staple in my house hold and as my mom got older she grew tired of making it and I took it upon myself to learn the ropes. My mom bought me my first dehydrator for my birthday and I have been making it myself for years now constantly tweaking and perfecting my recipe to perfection. Everyone that tries it loves it, begs me to make it for them and I constantly get asked the question “why don’t you sell this stuff? I would buy it off you”! Well It wasn’t until recently that I was in a position do so. This venture for me is a huge passion of mine and I really I hope you love my labor of love :)
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
As a veteran owned small business, boy mom, and wife, Heidi has been perfecting her jerky recipe over the last 20 years. It all started with her mother, Sadie, who taught her everything she knew about making jerky. With three generations of experience Slim Sadie’s Beef Jerky are small batch artisans using the highest quality of premium beef top round to make their jerky, ensuring quality and consistency. Their classic cut flavor jerky is made from solid strips of beef and is the perfect salty and savory snack. Slim Sadie’s can now be found in over 90 retail stores.
We’d love to hear a story of resilience from your journey.
Sadie is my mother who has taught me pretty much everything she knew about making jerky. Growing up my mother made jerky all the time. The house always smelled amazing and I basically grew up constantly snacking on delicious low calorie, low fat and low carb snacks (although we had no clue at the time). I wanted to name the jerky after my mother, so I tossed names around for quite a while. Then one day a memory hit me. I remembered how my mother literally used to make us call her Slim Trim Beautiful Sadie and that she always said that the way she lost the baby weight from us kids was by eating jerky. So, It just came to me and voila! Slim Sadie’s was born. Jerky was a staple in my house hold and as my mom got older she grew tired of making it and I took it upon myself to learn the ropes. My mom bought me my first dehydrator for my birthday and I have been making it myself for years now constantly tweaking and perfecting my recipe to perfection. I’m always still looking for the smallest of ways to make our jerky even better. I realize that it getting our name out there and selling it to more people will always be a work in progress, and on those days that I am feeling a bit overwhelmed I remind myself of why I started this in the first place. It fuels my passion and vision to keep growing the business.
What do you think helped you build your reputation within your market?
Our commitment to making the best jerky you’ve ever tasted, our very responsive and personal customer service and the incredible support of our community have all helped built our reputation over the years.
Contact Info:
- Website: https://www.slimsadies.com
- Instagram: https://www.instagram.com/slimsadiesjerky/
- Facebook: https://www.facebook.com/slimsadiesbeefjerky
- Other: https://www.amazon.com/Sadies-Original-Premium-Protein-Packed/dp/B08PHDGLT3/ref=sr_1_5?crid=1VKMD5FNOKTGD&keywords=slim+sadies+beef+jerky&qid=1679443196&sprefix=slim+sadies+beef+jerk%2Caps%2C147&sr=8-5