We’re excited to introduce you to the always interesting and insightful Heidi Aghajani. We hope you’ll enjoy our conversation with Heidi below.

Alright, Heidi thanks for taking the time to share your stories and insights with us today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

The biggest risk I have ever taken was starting my own practice during the worse time in our world’s history. Everyone told me no. Don’t do it. There is this virus outbreak. Just hold on. But my inpatient heart couldn’t. I had trained over a decade in aesthetics. I was ready. I opened Alchemy Med Spa in February of 2020 and closed for a couple of months due to quarantine shortly after. I was scared, I was stressed, and I was not gonna accept failure. I had invested money in my training, in my studio, in my products and insurance and I was not going to fail. I knew I had the passion and the talent. I patiently waited and I prayed that God would guide me. Since then there have been many challenges but I believe that’s what makes me a good business owner and injector. I have no choice but to face them head on, but of course now my face has Botox.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I have been a Registered Nurse for over 17 years and an aesthetic injector for over 12 years. I felt like I had paid my dues working at the hospital and I was tired of working for med spas that didn’t genuinely care about clients. I loved what I did at the hospital but knew my passion was elsewhere. When I first started there was maybe a handful of injectors an it was not this “claim to fame” job that it appears to be now. I started working as an OR Nurse to a plastic surgeon, then I became his first assist (RNFA) where I helped him with face lifts. I would not only learn about the muscles in the face but I have seen them firsthand. I then took a leap of faith and founded Alchemy Med Spa. Business was slow, of course we had a pandemic, but I did my research for every major aesthetic market I could think of here and overseas. I knew to get clients back and to be successful I had to stand out. I realized back in 2020 Houston did not have what I called “Mini Plump” which was just a small amount of filler for lip enhancements. Back then you had to purchase a whole syringe of filler no matter what you used. Or they offered half syringes just for touch ups. I changed that. I created the Mini Lip Plump in Houston. We were the first to offer it and the first to publish it under that name. We also took away minimum spending requirements and memberships. We never required them and will never require it. I love that Alchemy and me as an injector is known in Houston as a place of genuine care and honesty with each individual. I do not see dollar signs walking into our doors. I see moms, sisters, sons and brothers who are tired of looking tired, whose self confidence has taken a hit for one reason or another. Who are wanting to look refreshed. Who would love to get that pep back in their step. People who want to look and feel their absolute best with not matter what else is going on. I see me. That’s who I see in my clients- myself.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One lesson I had to unlearn was playing it safe. It’s okay to take risks. Lose money. Don’t be afraid to lose. I have made some impulsive decisions as a business owner that if not successful would have been a high cost to the company. But I knew if I was going to take the chance, I had to just decide. One of these risks is not our #3 top selling service. This is all what running a business is about. Being afraid to lose can easily become the biggest loss in an entrepreneur’s life. I think we have conditioned ourselves to think that we have to be on the safe side of everything and losing is bad. Loss has such negative connotations. Relationships, jobs, investments, and even business. Don’t be afraid of failure. Take the risk- you already know how half of it will end but the other half- just think of the possibilities.

Any advice for growing your clientele? What’s been most effective for you?

Our number one source of advertisement is word of mouth. I recently received a video message from a potential client in New York. Yes people do fly from all over to get services with us. He was telling me how he got my info from an executive at a fashion label while he was modeling. She told him he should check out my work and shared my Instagram. This was so crazy to me. More than half of our messages and DMs start with ” I was referred to you by -” or “I got your info from-” So I think the best effective way to build your clientele is to treat your current clientele so well and honestly that they want everyone they know and love to feel what they felt when they were with you. ”

Contact Info:

• Website: https://alchemymedspa.as.me/schedule.php
• Instagram: https://www.instagram.com/alchemymedspa/?hl=en
• Facebook: https://www.facebook.com/alchemymedspa/
• Yelp: https://www.yelp.com/biz/alchemy-med-spa-houston

Image Credits
Marco Wang Photography (pic of me in gray scrubs with Alchemy name on it) Jacob Davis Photography (pic of me injecting into lips)