Alright – so today we’ve got the honor of introducing you to Heather Taylor. We think you’ll enjoy our conversation, we’ve shared it below.

Heather, thanks for taking the time to share your stories with us today How did you come up with the idea for your business?

I became a doula because my own journey into motherhood showed me how profoundly birth can shape a person—especially when support, choice, and compassionate care are missing. With my first two births, I didn’t know what I didn’t know. I trusted the system, endured moments of gaslighting and fear, and moved through labor without fully understanding my options or how to advocate for myself. Like many parents, I believed that uncertainty and disempowerment were simply part of the process.
After my births, something shifted. I felt a strong pull to learn, to understand what was possible, and to sit with the truth that birth does not have to be something we survive. It can be something we experience with confidence, connection, and respect. As I studied physiology, emotional safety, and evidence-based care, I discovered how transformative it is when families are truly supported and heard.
Today, my work as a doula is rooted in that awakening. I am not here to direct birth down a particular path or promote one “right” way to give birth. I am here to ensure that families know they have choices—and to support those choices fiercely. Whether a birth unfolds quietly or powerfully, in water or on land, at home or in a hospital, my role is to create a steady, grounding presence and to help parents trust themselves in one of life’s most profound transitions.
Being a doula allows me to stand at the intersection of knowledge and intuition, advocacy and tenderness. It is an honor to walk alongside families as they enter parenthood, and it remains a privilege to witness birth as the deeply human, connected experience it is meant to be.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Heather Taylor, a birth doula and childbirth educator who has been supporting families since 2017. My path into birth work began not through a formal career plan, but through my own experiences as a mother. Those experiences revealed how much power, clarity, and confidence can be lost when people move through pregnancy and birth without truly understanding their options or feeling supported in their choices.
After my own births, I felt a deep calling to learn everything I could about physiology, emotional safety, advocacy, and evidence based care. What started as personal healing quickly became a professional commitment to help families feel informed, grounded, and supported as they navigate one of the most profound transitions of their lives. I trained as a doula and immersed myself in both the science and the intuitive, relational side of birth work, because birth is never just physical and support should never be one dimensional.
Today, I work with families in a variety of settings and circumstances, offering continuous labor support, prenatal education, emotional and informational advocacy, and postpartum integration. In addition to one on one doula care, I am the creator of Consciously Connected Childbirth, a comprehensive childbirth education experience designed to help expectant parents understand not only what happens in labor, but why, and how to move through it with confidence, trust, and agency. My work centers on helping families release fear, connect to their bodies, and make decisions that align with their values, rather than feeling pressured into a single narrative of how birth should look.
What I believe sets my work apart is my unwavering commitment to choice without judgment. I do not believe in a one size fits all approach to birth. Instead, I meet families where they are, honoring their lived experiences, their medical realities, and their personal hopes. Whether a client is planning a home birth, a hospital birth, a cesarean, or something in between, my role is to provide steady, compassionate support and to ensure they feel seen, respected, and empowered throughout the process.
I am most proud of the trust families place in me during some of the most vulnerable moments of their lives. Being invited into that space is never something I take lightly. I am also deeply proud of the educational work I have built, creating resources that demystify birth, foster confidence, and remind people that they are not broken, incapable, or failing if birth unfolds differently than planned. Preparation, presence, and informed choice matter, no matter the outcome.
At the heart of my brand and my work is this belief: birth is not something to be endured or managed. It is a deeply human experience that deserves respect, connection, and care. I want potential clients and readers to know that my work is rooted in both knowledge and compassion, advocacy and gentleness. My goal is not to control birth, but to help families feel supported enough to trust themselves as they move through it.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One of the most important parts of my journey into birth work was the process of unlearning what I had been taught about birth. Like many people, I grew up believing that the medical model of birth was the best and safest approach for everyone, and that birth was something to be managed, controlled, or fixed by professionals. I learned to see labor primarily as a medical event rather than a physiological and emotional process.
Through my own experiences and later through my education and work with families, I began to understand that birth is not inherently a medical procedure. It is a normal, physiological life event that most often unfolds best when a person feels safe, supported, and respected. I had to unlearn the idea that technology and intervention automatically lead to better outcomes, and instead learn how deeply fear, pressure, and loss of autonomy can shape a birth experience.
This unlearning did not mean rejecting medical care. It meant recognizing that medical support is invaluable when it is truly needed, but that it is not the right default for every laboring person or every moment of birth. I came to see how the routine use of intervention can sometimes disrupt the natural flow of labor and undermine a person’s confidence in their own body.
What replaced those old beliefs was a deeper respect for the intelligence of the birthing body and the power of informed choice. I learned that when people understand their options and are supported in making decisions that align with their values, birth can become an experience rooted in trust rather than fear. This shift in perspective continues to guide my work today and shapes how I support families, regardless of where or how they give birth.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy for building my clientele has always been trust built over time. Much of my work grows through word of mouth from satisfied clients who felt supported, respected, and cared for during one of the most meaningful experiences of their lives. Personal referrals carry deep weight in birth work, and I am grateful that families feel confident recommending me to others.
I also prioritize keeping my website current, clear, and informative. I see it as an extension of my care, a place where people can learn not only about my services, but also about who I am and how I work. I want visitors to get a true sense of my personality, values, and approach, along with access to evidence based information that supports informed decision making. Transparency and education are key to helping families feel comfortable reaching out.
Equally important is my commitment to continued learning. Birth work is not static, and neither am I. I am always expanding my skills, deepening my knowledge, and learning new methods so that I can better support a wide range of unique needs, backgrounds, and birth experiences. This ongoing education allows me to serve families more fully and adapt my care to what each individual truly needs.
At its core, building my clientele has never been about marketing tactics alone. It has been about showing up with integrity, staying curious, and offering care that is grounded in both compassion and evidence.

Contact Info:

• Website: https://www.doulaheathertaylor.com
• Instagram: https://www.instagram.com/doula.heather.taylor
• Facebook: https://www.facebook.com/profile.php?id=61550618151662

Image Credits

Gabby Simas
Jelina Sonnenberg