Alright – so today we’ve got the honor of introducing you to Heather Sloan+En Wei Li. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Heather Sloan+En Wei Li thanks for taking the time to share your stories and insights with us today. Let’s start with the story of your mission. What should we know?
In one word- EMPOWERMENT. Helping and empowering people to take health into their own hands has never been so important. In today’s world, fitness and longevity are top of mind. With busy lives, travel or booked up health care providers sometimes an interim solution is needed. ENTER HEALI. We wanted to provide an ALL IN ONE SOLUTION that was Natural and Easy to USE….for anyone looking for pain relief, faster recovery or support. We also wanted to provide an option that looked good. HEALING no longer has to be boring.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
HEAther and LI are Co Founders of HEALI. HEALI is a combination of our names and a play on healing. HEALI is a health and wellness company determined to improve the approach to injury prevention, rehabilitation and pain relief.
HEALI was founded by two female entrepreneurs, who believed in bringing a product to market that married function + style.
HEALI’s first product – an innovative sports tape – addresses an untapped area of the market – HEALI TAPE is an infused Kinesiology tape with Magnesium and Menthol to help address Pain Relief and Faster Recovery.
Heather trained and practiced as a chiropractor and later spent many years in medical product sales in health care facilities. She is also an active patient using chiropractic, massage and acupuncture treatments to help heal various conditions. Heather has always been very active and has a strong interest in health, sports, and living an active lifestyle. Heather was inspired to create a natural way to help heal injuries quicker. Heather’s goal was to provide temporary pain relief while also continuing to support the body so athletes could continue to train and compete. Heali Tape is the solution to continue leading an active lifestyle while naturally helping speed up the body’s recovery process.
Li was a TCM practitioner and has always had a passion for design and combining health and beauty. Li’s practice had a strong focus on Chinese Medicine and integrating eastern practices into the western working world. Many of Li’s patients requested a portable solution that had a non-offensive (mild/vanishing) scent – to help them with day to day issues such as back pain, wrist issues and other desk job and work related injuries. Li was inspired to create different natural and stylish options to help teens, adults and the geriatric population. Heali Tape is the solution to help manage pain and healing with tested ancient ingredients while still making sure to look good!
Are there any books, videos or other content that you feel have meaningfully impacted your thinking?
We have loved learning, listening and reading as much as possible on anything business, marketing, advertising scaling etc.. Top of the list would be HOW I BUILT THIS – filled with incredible founder stories, resilience and fantastic business advice – (Now both a podcast and a book). Another great one called the Method Method (founders of Method brand – household products) – with lessons of scaling quickly, diversifying portfolios and revolutionizing a tired space in the CPG world. Lots of inspiration and learning stories to help guide your thinking, dreaming and creating.
Can you tell us the story behind how you met your business partner?
Li and Heather met over 20 years ago when we both worked at an import/export company. Heather was a Chiropractic student and interested in learning sales in her spare time. Li was in charge of Operations and headed up many of the factory communications, sourcing and logistics.
We became friends and stayed in touch over the years. Later on Li developed a passion for Chinese Medicine and pursued her interest in natural health and Heather developed a stronger passion for Medical Sales and combining health, wellness and selling.
We still carry out very similar roles at HEALI and have very complimentary and differentiated skill sets to make HEALI successful.
Contact Info:
- Website: www.healimedical
- Instagram: @healimedical
- Facebook: @healimedical
- Linkedin: Heather Sloan
- Youtube: https://www.youtube.com/channel/UCbzW1Lzl6Ai54RkWh2zzYFA
- Other: Tik Tok @healimedical