We were lucky to catch up with Heather Herr recently and have shared our conversation below.

Heather, looking forward to hearing all of your stories today. Can you talk to us about growing your team – how did you recruit the first few people, what was the process like, how’d you go about training and if you were to start over today would you have done anything differently?

Culture is key to any successful company or brand. And that culture starts foundationally with you.

In order for me to create a healthy and strong foundation it was important to master all roles within our line of work, within myself. And so before I built a team I trained to be a good leader and invested a lot of time and energy learning the intricacies of marketing, sales, finance, real estate etc.

Once I felt strong in the business I hired one person at a time. I am a people person, and wanted to make sure myself that the initial team/group were a good fit for the team and aligned with our philosophies and the culture I wanted to create. As my vision for the company grew so did my vision for the team. I hired my team slowly to be able to maintain the team culture and integrity. Clearly there were a few bumps in the road, which is to be expected in the growth of a team or company, but I am happy with the team we have.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Yes, Heather Herr, Founder of Team Herr and Founder/CEO of Private Real Estate Collection – mother of 3 beautiful daughters and wife of 21 years. For the last 18 years, I’ve been a licensed Real Estate agent but consider myself to be a teacher and a marketer at heart. In the last 4 years – I’ve grown Team Herr from 25M (2019) in annual sales volume to a projected 90M (2022) – 259% growth.

As a leader, I believe the best thing you can do for your team is to give them access to the right tools and support for the highest level of success. Which led me to partner with Side, based out of California, and eventually found Private Real Estate Collection “Private RE”.

Our unique platform is focused on Leading Teams and Agents to transform their business by leveraging developmental resources and building their brands. Our goal is to “scale small boutique brands and assist them in their back of house to continue to serve their clients at the highest level with the personalization.

Private RE, a members-only network, is headquartered in Cincinnati. And while we be a collaboration of teams throughout the region/country. I am proud that Team Herr (my local team), is the founding team of the Private Real Estate Collection.

How’d you build such a strong reputation within your market?

Community. I have a deep belief in being involved and in support of our local community and neighborhood. I was raised to believe in the power of relational capital. 20+ years ago when I came back to Cincinnati I was involved. Through volunteering and serving on many boards and community associations and being a social person I was able to build and maintain a thriving and supportive network. I have been blessed that those wonderful relationships and years of giving back have translated into myself and my team maintaining a strong and respected reputation.

Any advice for growing your clientele? What’s been most effective for you?

Don’t underestimate the power of marketing… and be willing to redefine what marketing actually means.

Marketing is an art. The best of marketers understand that their personal brand is the foundation for everything. And if done correctly could/should be present and seen in every logo, communication, all flyers, in each social media post post, the essence of every event, the charm and detail placed into each open house, your strategic giveaways, the way you enter a room, and throughout all engagement of clients and potential clients. And… your team is the greatest reflection of your brand and therefore needs to be immersed, educated and fluent in the art of marketing as well.

Contact Info:

• Website: www.teamherr.com & https://private-re.com/
• Instagram: https://www.instagram.com/teamherrrealestate/
• Facebook: https://www.facebook.com/teamherrrcincinnati/
• Linkedin: https://www.linkedin.com/in/heatherherr/ & https://www.linkedin.com/company/teamherr/about/
• Youtube: @teamherrrealestate

Image Credits
Ross Van Pelt, Next Door Photos (Zac), Studio 20_6