We caught up with the brilliant and insightful Heather Feliciano a few weeks ago and have shared our conversation below.
Alright, Heather thanks for taking the time to share your stories and insights with us today. What’s the backstory behind how you came up with the idea for your business?
PynkHouse was manifested, I’m a sneaker head but also a girly girl at heart and when it comes to fashion, I really love complementers. I like accessories or certain items that will POP and make me stand out. I love to make statements when I show out!! PynkHouse was talked about long before I made it happen. I love make up and fashion and I love hair. I said one day I’m going to have my own lip line, and lash line. I’m going to be a boss and whatever I like I’m going to make. It was the laugh people would have when I shared pieces of my dream or the look of yeah ok dream on girl, that really motivated me to invest in myself and make it happen. That’s when I realized people will think it’s a joke to dream that big and the only way to shut them up was to shock the hell out of them when I make everything I want happen.
Heather, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I’m most proud of my brand because it represents who I am and my personality when it comes to fashion. I want people to know that this is just the start my brand is bigger than accessories it’s about being who you truly are and looking good while you’re at it. I want women to wear my items and the way I feel when I know I look good and I’m going to make a statement when I come through! I want women to feel confident and free!!! I want women that are scared to be bold to be BOLD! And ROCK THAT LOOK!!! I got into the industry by putting myself there. I’m into fashion I’m into hair, and makeup. I’m a cosmetology student soon to be a licensed cosmetologist and I’m incorporating beauty into fashion. It’s not only about looking good I want women to feel good about that crown that’s on their head. I want them to own it and love it!!!! Everything I’m building is for women to feel good when they have an experience with PynkHouse and I want them to feel inspired the way that I do when I see women doing their thing. I think what sets me apart from others is that I have an entire network planned out that’s going to work together hand in hand and give back, I really want to influence women to find that fire we all have inside of us and just do it on purpose!!! Communication is key when it comes to dealing with clients and customers, genuinely taking care of people the way I would want them to care for me.
What’s a lesson you had to unlearn and what’s the backstory?
One lesson I had to unlearn was to stop thinking that I had to wait for the perfect moment in order to move forward. That kept me still for a long time. Fear kept me still. I learned that sometimes you just have to throw yourself and see if you’re going to sink or swim and I’m a swimmer. I stopped waiting and starting actually applying myself to what I wanted. Standing on meaning what I say. I would always find excuses as to why I couldn’t do certain things and to be honest I would be mad the entire time at myself I would literally put myself down to tears and told myself I can’t keep self sabotaging myself because I want more for me. I needed to be gentle with myself and understand that I’m going into something I’m not too knowledgeable of. But I wanted to become it. I was scared because I knew I was going to change and with that comes loss. I didn’t want to lose the people I wanted to take with me. That fear is gone now. They say that it’s lonely at the top. I say it’s lonely at the bottom too. BOSS UP!
Let’s talk about resilience next – do you have a story you can share with us?
Yes! One one my biggest challenges was sticking it out with school!! I love school. I love to learn, but when your an adult and your a parent on top of that, balance can be challenging. Being a mother, student, entrepreneur and a nanny has its challenges. I dropped out of college twice!! The first time I was young fresh out of Highschool and wasn’t sure about my path so I dropped out and decided to work. Then the second time was when I had my son and it was a lot, balancing everything with my life as a women and then life as a mother. I’ve always had this hustlers ambition and that fire in me made me realize that if I wanted what I wanted I had to literally step into my power and DO IT and DO IT RIGHT. BE WHO YOU WANT. I told myself it’s either you’re going to have the credentials or spend your life paying the people who do.
Contact Info:
- Website: Pynkhouse.net
- Instagram: Pynkhouse__
- Facebook: Facebook.com/pynkhouse