We recently connected with Heather C. Orr and have shared our conversation below.

Hi Heather C., thanks for joining us today. Alright, let’s jump into one of the most exciting parts of starting a new firm – how did you get your first client who was not a friend or family?

My first client was a previous employer who contacted me and asked if I’d do a freelance project for his team. At the time I was contracted with AT&T, so I worked on the project in the evenings after I returned home. I got hooked on the feeling of working independently and earning some extra money on the side. Eventually, I ended up relocating from Los Angeles to New Mexico with my previous partner. I started working full-time on my business since there weren’t many local marketing jobs in the area.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m a freelance conversion copywriter who specializes in writing for B2B technology and software-as-a-service (SaaS) companies. I also write about real estate investing, healthcare, and finance (fintech, banking, insurance). I help my clients trigger better leads and more sales from their marketing messages with conversion copywriting.

I transform complex tech language into clear and compelling copy that people can understand. I create website copy, blog articles, landing pages, and emails through my company, Copytrigger. I recently also started writing scripts for demos and explainer videos.

I began my career as an in-house copywriter for brands like Kaiser Permanente, Farmers Insurance, The Seattle Times, and AT&T. I learned a lot about B2B copywriting at Kaiser Permanente from working in their B2B marketing department.

What sets me apart as a copywriter is my wide range of experience in my field. I’m also proficient in SEO best practices as I’ve collaborated with digital marketing agencies on many projects. I’ve also partnered with designers, developers, marketing directors, CMOs, sales teams, and founders.

As a copywriter, I’m the gatekeeper of communication between a brand and its audience. As such, clarity is my number one concern because without it people don’t know what you’re offering. How can people make a decision to buy when they don’t understand the company’s product or service?

I make sure that the product’s benefits are clear so prospective customers can see how using it improves their lives. I especially enjoy working with purpose-driven tech companies. It feels rewarding to write about products and services that help improve society.

Have you ever had to pivot?

I had to pivot in my career when I transitioned from being an in-house copywriter to a freelancer with my own business. I started out working in corporate marketing departments in Los Angeles and Seattle. I was doing some freelance projects on the side but I never thought I’d be able to become a freelancer full-time. I didn’t have much of a choice once I moved to New Mexico with my partner. There weren’t many available positions in my field in the local job market.

When I became a full-time freelancer, I had to get used to a different way of working than I knew before. In corporate marketing departments, there were many people around and lots of background noise and distractions. As a freelancer, I was in my own quiet office space (luckily rent in NM is super affordable) and spoke with colleagues and clients only in Zoom meetings.

It was a huge shift in every aspect of my career that I had to adapt to. Unfortunately, at the same time, my decade-long relationship was imploding with my partner. I was facing being single again and dating new people in an unfamiliar town (I’m a SoCal native). It was overwhelming to come to terms with so many unforeseen changes far from home.

It was difficult to go with the flow at that moment in my life because anxiety set in that things were changing. But it helped me realize that sometimes everything in your life has to fall apart so you have the space to create who (and where) you’re meant to be.

Can you share a story from your journey that illustrates your resilience?

Resilience has been my superpower in business and life. I learned it from an early age as I had to figure out most things on my own because my parents were often absent. In my career, my role as a copywriter is also misunderstood by most people. I’ve had to be resilient in educating others about what I do, even in the job roles I’ve held.

I’m also the first female college graduate and entrepreneur in my family. I didn’t know being an entrepreneur and business owner was even an option for me growing up. Although my father and grandfather were entrepreneurs, it wasn’t expected of me. I’ve had to learn everything as I go along and become the trailblazer of my career path.

I’ve faced many obstacles, roadblocks, and challenging situations on my own along the way. I’ve also dealt with many people in my life who didn’t have my best interests at heart. Setting boundaries is something that I had to learn once I became a business owner. Being resilient has helped me be able to do what I love, which is helping companies effectively communicate with their customers.

Contact Info:

• Website: https://copytrigger.com/blog
• Instagram: https://instagram.com/copytrigger
• Facebook: https://facebook.com/copytrigger
• Linkedin: https://linkedin.com/in/heathercorr
• Twitter: https://twitter.com/copytrigger
• Youtube: https://youtube.com/@copytrigger
• Other: https://medium.com/@Copytrigger