We were lucky to catch up with Heather Boddie recently and have shared our conversation below.

Heather, looking forward to hearing all of your stories today. Let’s jump to the end – what do you want to be remembered for?

When I think about my legacy, I ultimately want to leave positive and beautiful memories behind. I want to be remembered as a person of kindness, elegance, and perseverance – one who chose to follow her dreams and put forth her best efforts. I want my legacy to be a successful one, so I strive to do my personal best in all of my endeavors. I want to be remembered as someone who truly made a difference. I want others to be able to say she never gave up, and I know I can make it because she did.

Heather, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Hello! My name is Heather Boddie. I am a freelance makeup artist and educator in Memphis, Tennessee. I developed a passion for makeup at a young age. I grew up watching my mom and aunts apply red lipstick, which prompted my curiosity of makeup. During my college years, I discovered the world of beauty blogging. I found myself constantly watching makeup tutorials from some of my favorite beauty influencers such as Jackie Aina, Ellarie, and Its My Ray Ray to name a few. This really sparked my interest in makeup and made me even more eager to try out various products and experiment with different looks. Makeup was a great way for me to be creative, expressive, and highlight my uniqueness.

In 2013, after a few years of practicing makeup on myself, friends, and family, I realized that makeup was my gift. I transformed my gift into a part-time profession by starting Flawlessly Fierce Makeup by Heather B. I created my brand with quality, affordability, and expertise in mind. My mission was, and still is, to boost women’s self-confidence by enhancing their natural beauty. Although makeup application is my primary passion, I am also devoted to educating others about the makeup application process and cosmetic products that work for various skin types. Being a former teacher and a current instructional coach has prepared me for the education aspect of makeup because I possess the knowledge and skills needed to demonstrate and explain things in a way that my clients best understand.

Flawlessly Fierce Makeup by Heather B. is mostly known for natural, radiant makeup looks; however, I am able to accommodate each client’s needs. My goal with each client, whether she requests a natural or full glam look, is to create a flawless complexion that radiates their natural beauty. The most important part of my job is not only how I make my clients look, but how I make them feel beautiful in their own skin.

What do you find most rewarding about being a creative?

The first most rewarding aspect of being a makeup artist is boosting my clients’ self-confidence by enhancing their natural beauty and teaching them ways to use makeup to highlight their most appealing features. It is very rewarding and enriching to help other women look great and feel more confident about themselves. The second most rewarding aspect of being a makeup artist is the relationships that I build with my clients. During my 9 years of being in the makeup industry, I have had clients quickly turn into lifelong friends, and I truly cherish those connections. Lastly, it is heartwarming to see my work being displayed on social media and in weddings, birthday celebrations, photography, special events, book covers, and even advertising campaigns. The fact that I am able to earn an income by being creative and doing something that I love is truly a rewarding experience. It is a luxury that not everyone gets to enjoy, and I am genuinely blessed with this gift.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele is continuing to learn, practice, and build my portfolio. The more I practice and the more I build my portfolio, the more attractive my work looks to my clients and potential clients. My clients are literally my walking billboards. My goal is to provide exceptional service each time I interact with them. This ensures that my clients are well-pleased and eager to refer me to others. My clientele has grown and continues to grow tremendously because of client referrals, and I am forever grateful.

Social media is another lucrative tool that has helped me grow my clientele. I have invested in quality lighting to capture clear photos and videos of my work for my followers to see. The more content I have posted, the more clients I have gained. Social media has also been somewhat of a struggle for me. I am a private person who does not post a lot; however, after seeing my clientele grow from utilizing social media as a marketing tool, I have gradually become more active on social platforms. I have learned that potential clients enjoy knowing what’s going on with a business, and it encourages them to follow your work and book with you when they see that you are active and constantly updating. There’s no limit to creating and sharing, and that is the positive aspect of social media.

Contact Info:

• Website: https://flawlesslyfiercexhb.wixsite.com/heatherb
• Instagram: @flawlesslyfierce_
• Other: TikTok: @flawlesslyfiercemakeup

Image Credits
Soulistic Shots Photography, LLC Memphis, TN Roots of the Rose Wedding Photography & Film St. Louis, MO Camille Leigh Photography, LLC Memphis, TN