Alright – so today we’ve got the honor of introducing you to Heather Alexandar. We think you’ll enjoy our conversation, we’ve shared it below.
Heather , appreciate you joining us today. How did you come up with the idea for your business?
It was the summer of 2018. I had just finished my first 200-hour yoga teacher training and I was eager to transform my then-current business into its next wave of evolution. At the time, I was running a women-centric online cannabis lifestyle magazine. Rife with articles about dozens of cannabis strains and what foods and drinks to pair them with, how to use cannabis safely, and other lifestyle articles about dispensaries and cannabis grow facilities in Denver. Eventually, these articles transformed into what style of yoga would be best for a particular cannabis strain, how to meditate, what a holistic lifestyle is, and how to achieve it in today’s age.
I’d been practicing yoga for 16 years by the time I finished that first ytt, and I was eager to start teaching my local community everything I had learned. It became abundantly clear that it was high time to make the pivot in my business, (pun intended), especially since I had already been writing articles and publishing videos about yoga and astrology online, albeit cannabis-infused. I mulled over the idea for months. I was deep in contemplation and meditation about what this would look like and how I could create a unique business model that folks would be keen on learning more about. During this time, I got my holistic wellness guide and crystal reiki master teacher certifications and taught yoga classes at a local gym until I was finally ready to branch out with my own business.
I was nervous but also extremely excited about all the possibilities! As a Pisces Moon, my dreams are quite vivid. I remember in the very beginning, I was having all these wild dreams about Cosmic Soulchemy at local markets and pop-ups. Little did I know that those dreams were foreshadowing the future!
I think the most exciting part of this is that creating Cosmic Soulchemy allowed me to show others that there is a huge, unspoken connection between astrology, yoga, and holistic wellness that so many other practitioners in this field overlook. Utilizing medical astrology, I can help my clients by creating a special yoga class that helps them gain a deeper sense of body awareness, grounded centeredness, and a feeling of being at home within themselves.
I was asked more than once, “What comes after the yoga practice or the astrology reading?” I knew I wanted to be a support system for my community and clients, so I created my Three Sisters Cosmic Wellness Program. It combines yoga, yogic philosophy, astrology, and holistic wellness into a 4-week program to support and guide you into being the best, high-vibe version of yourself, fully capable of weathering the ebbs and flows of life with grace and ease. This program is designed to help you connect deeper to yourself and your intuition so that you can create the balance and harmony in your life that you need to reach your highest potential.
Through this program, my workshops, and all my offerings, my biggest aim is to support my community by making them feel truly seen, heard, and understood on a deeply emotional and intuitive level that they most likely don’t get to experience on a daily basis. Cosmic Soulchemy is a safe, sacred space whenever you need sanctuary and a haven to retreat to.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?
The three pillars of my business are astrology, yoga, and cosmic wellness.
I found astrology at the tender age of 10 years old and have been studying current astrological transits and astrological charts as a professional astrologer for nearly 5 years. I recently became more involved with Astrocartography, or geolocational astrology, and it’s now my favorite type of astrology reading to give my clients. This is the practice of understanding how your unique astrology chart relates to the map of the world and where you can find particular planetary energies to help you evolve into the next level of your divine purpose in life.
Diving into personal astrology charts as well as current astrological transits has helped illuminate the “whys” behind human behavior. Psychological astrology is when this practice is used to fully grasp what it means to be human with those planetary placements and to use our ever-changing current astrological placements as a guide to navigating a more holistic approach to life. This is the premise behind my astrology readings: to help you understand yourself on a much deeper, intuitive level than you may have ever experienced before, to be truly seen for who you are rather than the mask you sometimes portray. We even see this in Astrocartography readings as well, since the locations you live in or travel to hold specific planetary energies that affect your life in some way.
Since early 2004, yoga has been a daily practice and lifestyle. Fast forward to summer 2018 when I completed my first 200-hour ytt. I’m a teacher and guide at heart, and leading yoga classes and workshops in our lovely community has been complete bliss. I currently offer 1:1 yoga classes and live community astrology and yoga events associated with the Zodiac Seasons and Full Moons.
The newest offering to hit the yoga section of my website is standup paddleboard yoga or SUP Yoga. I offer weekly group classes at Aurora Reservoir. Additionally, one-on-one classes and private group sessions are available this summer! I am also super excited to support a SUP YTT series this summer for our Denver yoga teachers who want to add this new and exciting offering to their students. SUP Yoga is Colorado’s fastest-growing water activity and an incredible way to add a new fun layer of challenge to your practice!
Cosmic Wellness is a newer branch of my business offerings; however, it’s been a practice I’ve been fine-tuning for the past several years. At its roots, Cosmic Wellness is based on holistic wellness with sprinkles of Ayurveda, your astrology chart, yoga asana practice, and yogic philosophy added for good measure. This is a complete lifestyle system to guide you to becoming the best version of yourself. This program offers a unique experience that will illuminate the path before you, leading you to more balance, peace, and harmony in the everyday moments of life.
Fusing my passions for astrology, yoga, and wellness was the best decision I ever made. In all my years of living in Denver, I haven’t experienced this approach before and knew it was something the community needed to evolve.
Cosmic Soulchemy is holding space for your evolution, and your divine presence is appreciated, respected, and honored. If you’ve been feeling lost, confused, curious, or wanting to start a new chapter in life, contact me! I can’t wait to dive into the cosmos with you!
Have you ever had to pivot?
I started Cosmic Soulchemy in April 2019. As a new yoga teacher, I was eager to start teaching, and this was my first offering as I fine-tuned my astrology readings. I had been teaching at a local gym but was ready to move into the studio space. Searching high and low, I finally found a studio that I resonated with and went in for an interview. Luckily, I landed the teaching position and was completely stoked about this new opportunity! After a few months of teaching, we finally entered 2020 as a collective, and things were rolling right along as they normally do at the beginning of the year. I wanted to add a few more yoga teaching gigs to my schedule to continue to grow my community. I had 3 yoga jobs lined up and was ready to start teaching.
Then the pandemic hit, and everything shut down. Businesses closed their doors, some for good, and the yoga community inevitably moved online.
This was a hard pivot for me personally, because the studio was my solace, my home away from home, and a place I could completely relax and let my hair down to truly just be me. However, as a new small business owner, I knew I had to make it work somehow. So I started offering Zoom yoga and astrology classes and private sessions to help keep the community consciousness alive. I even pre-recorded a few classes to put on my website for students to download.
After nearly two years of online yoga classes and astrology workshops, the world has finally started opening back up again. However, many community yoga studios would remain closed forever, and this presented a new opportunity to pivot once again.
2022 is the year of conscious collaboration and, thankfully, I connected with another yoga teacher and community advocate to begin offering live, in-person community events together! We’ve successfully led multiple workshops and community events since the beginning of the year! I chose to continue working for myself as a yoga teacher and astrologer, and this allowed me to rent space at local venues and studios to bring more community events and sacred safe spaces to our city.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
I think what really helped catapult my business forward and build a positive reputation in the community is that I offer a very unique perspective on my offerings of astrology, yoga, and local events.
In astrology, I mainly offer astrcartography readings; with this being such a small niche offering, people are highly intrigued and want to learn more. Most folks have heard of astrology, but not astrocartography! Plus, for my local clients, we have the option to meet in person, grab a cup of tea, and geek out over their charts! This is the same in all my in-person workshops and events. I’m honestly so excited to tell them about what the universe has in store for us that my enthusiasm takes over, and everyone is enveloped in the magic. It also helps that I’m a naturally passionate and outgoing type of person, thanks to my Gemini Rising, and it is easy for me to relate to others and strike up a conversation.
My yoga classes are a bit different as well. In each class, I incorporate current astrological insight and relate it to those areas of the body to create the overall flow for the yoga sequence. We often forget that the planets in our solar system generate an energetic field that we intuitively notice within ourselves. This can affect anything from electronics to our mood. So, in comprehending this cosmic energy, we can also use it to navigate our lives. While it can be easy to teach the themes of gratitude, breath, or even focus on particular areas of the body during a yoga practice, adding in the “why” behind the “what” creates another level of trust and understanding between student and teacher.
Contact Info:
- Website: www.cosmicsoulchemy.com
- Instagram: www.instagram.com/cosmicsoulchemy
- Facebook: www.facebook.com/cosmicsoulchemy
- Linkedin: https://www.linkedin.com/in/heather-alexandar-76614615b/
Image Credits
Bailey Ashlynn Johnson, Katelyn Kay