We recently connected with Heart Boner and have shared our conversation below.

Alright, Heart thanks for taking the time to share your stories and insights with us today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

Yes, well it changes quite a bit from working on canvas to skin. You suddenly feel this massive responsability that makes your hands shake when you do your first tattoos. Is one of the obstacles you have to overcome when you start tattooing. I could just draw on paper, why to go through all this trouble right? But the experience of tattooing is really food for my soul. We need to take risks to grow. Sometimes when I am faced with a moment when I have to decide if play it safe or risk it in life, I do something weird: I try to think that I do not want to be in the boring dimension. If there is others dimensions, this I must make the best one. So I have to choose the fun/weird option, so that this dimension or reality is not the boring one. The boring dimension is for another me, where she has to put with a lot of boring things. But in this one I get to tattoo people and eat all the chips possible.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hi! My tattooing name is HeartBoner. I choose this name because when you have passion for something is like you have a boner in your heart. Don’t you agree? My tattoos are quite unique in style and theme and I work with my clients to get to the tattoo of their dreams. I am not worried about “how a tattoo should look like” but rather in what I envision or my client envision. We have too many rules in life already, so let’s be wild at least here.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

Yes! I read a lot, my favorite is Murakami, I can’t let go of his books. The way he expresses small weird things and the things he puts focus on does impact heavily my thinking. Is a bit hard to put into words. I feel like he sees things I see too.

Have you ever had to pivot?

Yes, I had a deeply soul draining job. I could feel my soul turning off really like a candle. Getting into tattooing was hard. Is not a world that welcomes you at the beginning even if later is great. I had to enter making space with my elbows until I got to tattoo but I knew I had to do it or something very important in me would had died. We need to push for important things to happen in our life if not we are just served a plate of a veeery bland meal. Don’t you think?

Contact Info:

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