We were lucky to catch up with Harleen Singh recently and have shared our conversation below.

Harleen, thanks for taking the time to share your stories with us today We’d love to hear about one of the craziest things you’ve experienced in your journey so far.

There was a week when everything felt like it was falling apart. We were dealing with supply chain delays, missed deadlines, and that sinking feeling that nothing was moving forward. Then, out of nowhere, we received three pieces of incredible news on the same day. A chef from a Michelin three-star restaurant reached out to say he loved SaltWise and wanted to endorse it. Around the same time, two dietitians told us they had been recommending SaltWise to clients, and one even asked if she could share it with patients at a rehab center. The emotional swing was intense – going from frustration to complete validation overnight. It reminded us how quickly things can turn and how valuable expert recognition is for a growing brand.

Harleen, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Harleen Singh, Chief Marketing Officer at SaltWise. I began my career at National Geographic Channel, then moved into marketing at Colgate and other companies. I’ve always been drawn to projects that focus on health, food systems, and sustainability, and SaltWise is where those passions come together.

SaltWise offers two salts, both made from Salicornia, a coastal plant naturally rich in minerals and lower in sodium. Our Green Salt is made from 100 percent dehydrated Salicornia, preserving its green color, nutrients, and slightly earthy flavor – perfect as a finishing salt. Our White Salt goes through a patented process to look and taste like regular table salt but with 50 percent less sodium, making it ideal for everyday cooking.

We created SaltWise to solve a real problem: how to reduce sodium without giving up flavor. Our salts are clean, plant-based, and filled with natural minerals, offering a smart alternative for those trying to eat healthier without compromising on taste.

What sets us apart is our transparency and commitment to quality. We launched on Amazon first to earn customer trust and real reviews before entering retail. I’m proud of the momentum we’ve built and the community that believes in what we’re doing.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Building our reputation has been about more than just product quality – it’s about the relationships we cultivate with our customers. We have a dedicated, responsive customer service team that ensures every inquiry is handled personally and promptly. This hands-on approach creates real connections and shows our customers they’re valued beyond just transactions.

Transparency and honesty are core to our brand values. We back our claims with science, share the story behind Salicornia, and never overpromise. In a market crowded with bold statements, our consistent, genuine communication has helped us stand out and foster trust. That trust has turned first-time buyers into loyal advocates who share their experiences and help grow our community.

Any fun sales or marketing stories?

One of our best decisions was launching on Amazon before pursuing retail. It wasn’t the easiest route, but it was the most transparent. We wanted real feedback, not inflated hype. Our team spent months researching competitors, refining our message, and perfecting the customer experience. The risk paid off. We built a loyal customer base and earned Amazon’s “Overall Pick” badge. That credibility has been key as we now expand into retail. It proved that trust is worth more than a flashy launch – and it gave us the foundation to grow with integrity.

Contact Info:

• Website: https://saltwise.com/
• Instagram: https://www.instagram.com/saltwise/#
• Facebook: https://www.facebook.com/SaltWise
• Linkedin: https://www.linkedin.com/in/kaurfilms/
• Twitter: https://x.com/SaltWiseUS
• Youtube: https://www.youtube.com/@SaltWiseUS/featured