We recently connected with Hannah Rosenblum and have shared our conversation below.

Alright, Hannah thanks for taking the time to share your stories and insights with us today. Learning the craft is often a unique journey from every creative – we’d love to hear about your journey and if knowing what you know now, you would have done anything differently to speed up the learning process.

I started working in social media marketing while studying journalism during my undergrad. At the time, social media courses and degrees didn’t exist yet, so I learned how to do everything myself through trial and error. I really honed in on my social media skills after college during internships and at my first jobs. I don’t think there is anything I could have done to speed up my learning process because social media is constantly changing so I still never stop learning. In this industry, it’s imperative to be flexible and adaptable to change because it WILL happen.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I graduated from Florida A&M University with a degree in broadcast journalism. After a few grueling semesters of being a reporter for our live newscast on campus and going through the process of filming, editing and promoting a documentary, I realized that the journalist life just wasn’t something I could see myself doing long-term. I decided to shift my journalism and writing skills to focus more on public relations and marketing work.

To quickly sum up my adventures after graduation, I landed a couple of internships in Atlanta, — one at a small public relations firm and another at a top sports radio station. I went on to work as the social media manager for a hospitality public relations firm in Atlanta and later as a social media specialist with a social media agency.

I truly enjoyed the work I was doing at the agencies I worked with, but it always felt like something was missing. You know, those “Is this it?” and “What now?” thoughts.

I was living in New York City at the time, and naturally, extremely hardworking people chasing their dreams surrounded me. I wanted to be doing that!

One day, my husband asked me, “Why don’t you start your own company?” My immediate thought was, “No way, that’s too difficult, I could never!”

But then, I took a step back.

Having worked for such small businesses, I was always given big responsibilities, whether writing new client proposals, searching for a new business or managing day-to-day expectations and workloads with current clients.
At that point, I realized that I do have what it takes to tackle this on my own. Sometimes, you just have to take the leap, no matter how scary and unknown it seems, because you never know where you’ll land.

As the founder and social media strategist of Rosey Social I handle everything social media-related for my clients including writing and publishing posts, responding to inquiries, comments and messages, engaging with potential clients and like-minded brands, designing brand-specific graphics and overall account management. I’m here to here to make my clients look good and perform well on social media at all times. I work with each client on an individual basis to figure out their goals and come up with a content strategy to help them get there.

My specialty is working with anything and everything food and beverage related. Some of my favorite clients are restaurants, chef personalities, and food brands.

What sets me apart from others is my creativity.
I take the time to create something special for each client. When my clients work with me, they’re paying for an individualized approach to social media to help their business stand out against the competition. It takes a lot of time and effort to do social media ‘the right way’ and I love being able to offer this to small businesses that wouldn’t normally have the time or personnel to accomplish this.

What’s worked well for you in terms of a source for new clients?

Networking has easily been the best source of new clients for me. I am a part of a networking group called BNI (Business Networking International) and we meet every Tuesday morning on Zoom at 7:45 a.m. The goal of the group is to build relationships with other business owners, creatives and entrepreneurs and to help them grow their businesses by sending them referrals. Each week everyone has a specific “ask” for who they’re looking to connect with and how we can help introduce them to that specific person.
This group has not only helped me grow my business, but it’s also helped me to strengthen my public speaking and active listening skills.

How’d you build such a strong reputation within your market?

Being honest and delivering what I promise. Since I started Rosey Social, I have always made a point to manage expectations with my clients. It’s important that they understand that social media is a marathon, not a sprint. It’s all about building relationships with their current and potential clients and it takes time to build that trust. There is no quick fix when it comes to social media marketing!

Contact Info:

• Website: https://www.roseysocial.com/
• Instagram: https://www.instagram.com/roseysocial/
• Facebook: https://www.facebook.com/RoseySocial/
• Linkedin: https://www.linkedin.com/in/hannahrosenblum/
• Twitter: https://twitter.com/RoseySocial