We caught up with the brilliant and insightful Hanan Jaffar a few weeks ago and have shared our conversation below.

Hanan , looking forward to hearing all of your stories today. Do you manage your own social media?

I manage my own social media account @detroithalaleats that I’ve been building from the bottom up ever since Covid. I’ve been using my page as a platform to help promote small business restaurants get more traction. My page has grown drastically and I’ve been able to help more and more businesses through my creative eye. In addition to creating eye catching videos for my channel, I’ve also been doing social media management and content creation.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I started off taking pictures and videos of different restaurants I would visit just for fun and it grew into something more. Whenever I would try to figure out where I want to eat, I would go on Instagram and scroll until I see something drool worthy. That’s when I decided to capture what I’m eating and posting it to my audience to help them find a place to eat that’s halal. Which is how Detroit Halal Eats was created. Currently, I am a social media restaurant content creator that does marketing for a lot of the smaller businesses to help them see more growth. In addition to that, I also provide social media management for businesses that need someone to take over their social media account.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy to building my clientele, not only has been visually, but also by word of mouth. I’m creating these beautiful short videos that captures the audiences attention and they can’t help but to share it with their friends, which has been the most powerful marketing tool. I would have never guessed that in such a short amount of time, I would have acquired so many clients and continue to grow my business.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

Every now and then, I host foodie events. And what that means is that I bring in local foodies from different parts of michigan and bring them together to focus on one main restaurant to bring traction and attention and it’s a great marketing tool and you get to meet a lot of people along the way.

One thing that has happened to me recently however, was one certain person who I was inviting to check out different restaurants with me to help him grow and gave him videography tricks. I made the mistake of helping him with open arms. I’ve noticed this person was going to my clients and filming free videos of them. From now on, I’m going to be more selective about who I invite to my events. I’ll be looking for people who are easy to work with and who will add value to the event, rather than those who are just out for themselves.

Contact Info:

• Website: Detroithalaleats.com
• Instagram: https://instagram.com/detroithalaleats
• Facebook: https://www.facebook.com/detroithalaleats
• Youtube: https://www.youtube.com/channel/UCukrsqerrIhQc7yuy4TSCeQ
• Other: Tik tok: https://www.tiktok.com/@detroithalaleats