We’re excited to introduce you to the always interesting and insightful Haley Amos. We hope you’ll enjoy our conversation with Haley below.

Alright, Haley thanks for taking the time to share your stories and insights with us today. How did you learn to do what you do? Knowing what you know now, what could you have done to speed up your learning process? What skills do you think were most essential? What obstacles stood in the way of learning more?

When I first started posting, I didn’t have a plan. I was just sharing real moments of my life as a mom, dealing with pregnancy and postpartum. But after a few viral videos, I realized that growing on social media wasn’t just luck — it’s a craft, and I wanted to learn it – because I enjoyed it, and because it was a way for me to make a living while staying at home with my soon to be daughter full time. I taught myself by paying attention to what worked, testing different content styles, and learning from every post. Over time, I figured out how to beat the algorithm with consistency, intentional engagement, and understanding how each platform works differently and how they all affect each other.

Looking back, I could’ve sped up the process if I had treated it like a business sooner — using analytics earlier, batch-creating content, and taking engagement as seriously as the posting itself. The most essential skills? Being consistent, knowing how to create a strong hook, and building real community in the process. But also just being me — letting my real personality and parenting moments show up on camera, that’s what people seem to love the most. Realness and relatability.

There were definitely obstacles — burnout, comparison, and figuring things out all alone with no blueprint at all. It was extremely overwhelming at times, especially while juggling motherhood. But I kept showing up, studying the platforms, and learning as I went. And now, this is my full-time job, more than I was making at my prior 9-5. It’s proof that you can grow a dream by being intentional, strategic, and consistent — even if you’re starting from scratch.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Haley Amos — a mom, content creator, and founder of my growing brand built around motherhood, family life, and the beauty (and chaos) of real moments. I got into this industry by accident, at first. I was just sharing my life as a new mom — the highs, the struggles, the honest stuff — and unexpectedly, millions of people started paying attention. One video went viral, and then another, and then I realized: this wasn’t just a hobby anymore. It was a real platform. So I leaned in heavily and started treating content like a craft — something I could study, scale, and turn into a business.

Today, I create videos that blend humor, raw motherhood, and storytelling. I’ve built a community of over 1 million people, with over 1.5 billion views and millions of monthly profile visits. But more importantly, I’ve built a space where moms and women can feel seen, understood, and supported — whether it’s laughing at a relatable toddler meltdown moment or starting honest conversations about boundaries, burnout, and modern parenting.

What I offer goes beyond just content. I partner with brands to create viral campaigns that feel real — because they are. I help them connect with audiences through story-driven, emotion-led marketing, not just scripted product placements. My work helps brands grow awareness, trust, and sales — especially in the parenting, baby, lifestyle, and wellness spaces. I also recently launched a digital growth guide to teach creators and small businesses how to grow their platforms using the exact strategies that worked for me — all organic, all self-taught.

What sets me apart is the blend of relatability and strategy. I know how to make everyday moments go viral — not just once, but consistently. I’ve learned the platforms, the patterns, and how to turn “just a TikTok” into something that builds real community and long-term growth. I also bring the perspective of a young mom, a woman in business, and a creative who understands how to make people feel something through a 10-second video.

But I’m most proud of the community I’ve built — people from all over the world who tell me I’ve made them feel less alone. That’s everything to me. And I want people — whether they’re brands, followers, or soon-to-be fans — to know this: I’m not here to be perfect, I’m here to be real. To share, connect, create impact, and show what’s possible when you bet on yourself — even if it’s just by picking up your phone and posting that first video.

Is there a particular goal or mission driving your creative journey?

At the core of everything I do, my mission is to make women — especially moms — feel seen, supported, and inspired to show up as they are. My creative journey started with sharing real, everyday moments of motherhood, but it quickly became something bigger. I realized that by being honest, consistent, and unapologetically myself, I could build a space that other women could relate to, laugh with, and feel less alone in.

Now, my goal is twofold:

First, to continue creating content that reminds people it’s okay not to have it all together — that real life is messy and beautiful and worth sharing.
Second, to teach other creators and small businesses how to grow and scale using the same tools I did: consistency, community, storytelling, and strategy.

I want to break the idea that you need a studio, a team, or a perfect plan to grow. I want people — especially women — to see that with a phone, a voice, and a little fire, you can create something powerful.

That’s what drives me every single day.

What’s a lesson you had to unlearn and what’s the backstory?

A big lesson I had to unlearn was the idea that being liked by everyone means you’re doing it right. Especially as a mom sharing my life online, I felt this pressure to be relatable, but also calm, sweet, gentle, agreeable — all the time. And the second I posted something slightly outside that box, the backlash would hit, HARD. People judged how I parented, what I said, what I didn’t say, how put together I was every second. At first, I took it personally. I’d overthink everything I posted.

But here’s the truth: if everyone agrees with you, you’re probably not saying anything real. The content that’s sparked the most growth for me has always been the content that makes people feel something and start a meaningful conversation. The parenting moments that some moms judge are the same ones others say made them feel seen. And those conversations, even the heated ones, are what push content into virality and end up helping more people.

So the lesson? Stop trying to be universally liked. Be real. Show up how you are. That’s what builds community. That’s what keeps people coming back. And that’s what’s changed everything for me.

Contact Info:

• Instagram: https://www.instagram.com/haley.nicole.amos?igsh=aWxlcHFmdGhxZzc1&utm_source=qr
• Youtube: https://youtube.com/@haleynicoleamos?si=X0PcxvZRzMOd85T-
• Other: TikTok: * my biggest platform*https://www.tiktok.com/@haleynicoleamos?_t=ZT-8xV9KdQyRQV&_r=1

  Where I sell my social media growth guides:

  https://payhip.com/b/i1ZQC