We caught up with the brilliant and insightful Hailey Genevieve a few weeks ago and have shared our conversation below.

Alright, Hailey thanks for taking the time to share your stories and insights with us today. The first dollar your business earns is always special and we’d love to hear how your brand made its first dollar of revenue.

Social media plays a vital role in client acquisition and network expansion across industries, including the field of fashion styling. As a fashion stylist, I have experienced its tremendous benefits firsthand. Platforms like Instagram and TikTok have provided me with an opportunity to create an appealing portfolio that showcases my styling skills. Through high-quality images, I can present my projects, fashion shoots, behind-the-scenes glimpses, and outfit inspirations, making it easier for potential clients to discover and engage with my work. This increased visibility has been instrumental in attracting new clients and expanding my professional network.

Hailey, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hailey Genevieve, an internationally-published fashion stylist from Toronto, brings her expertise to greater Miami and beyond. With a passion for beautiful designs, projects, and styling for photoshoots, Hailey’s work ethic is fueled by her commitment to enhancing the vision of artists and their extraordinary creations. Specializing in styling and social media management, she combines her entrepreneurial skills and deep industry knowledge to provide valuable services to her clients and industry professionals.

Hailey’s extensive experience in the fashion industry has cultivated essential connections and a profound understanding of what it takes to succeed in business and build a brand. This expertise allows her to complete projects, maximizing clients’ time efficiently. She has worked with clients across various locations, including Florida, Ontario, New York, Atlanta, Los Angeles, and Dallas, catering to a diverse range of industries and brands and has an extensive styling portfolio, including renowned publications such as VOGUE, Glamour, L’Officiel, and Harpers Bazaar.

In addition to her styling work, Hailey is a seasoned social media influencer. She started her social media journey almost nine years ago by creating @sparkletalk, and styling magazine-style layouts for fashion and beauty Instagram accounts. Over time, this evolved into brand partnerships, vlogging behind the scenes at New York Fashion Week, and collaborating with models and influencers. Hailey now collaborates with some of her favorite beauty, fashion, and lifestyle brands to create compelling content.

For inquiries about upcoming productions or social media management, please email Hailey@HaileyGenevieve.com and CC Ava@HaileyGenevieve.com. Hailey looks forward to working with you and extends her gratitude in advance.

How did you build your audience on social media?

Hailey is not only a fashion stylist but also an experienced social media influencer. Nearly nine years ago, she created @sparkletalk and began styling magazine-style layouts for fashion and beauty Instagram accounts. This venture led to brand partnerships and vlogging behind the scenes at New York Fashion Week. Hailey now collaborates with her favorite beauty, fashion, and lifestyle brands, producing captivating content.

When it comes to social media, quality matters more than quantity. Having 5,000 engaged followers is more valuable than 1 million inactive ones. To succeed on social media, be consistent and authentic to YOU, and of course, provide high-quality content. Tailor your posts to your target audience, use relevant hashtags, interact with your followers, and maintain a professional image. By effectively leveraging social media, you can increase your visibility as a fashion stylist, attract new clients, and expand your network within the industry.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

As a fashion stylist, the personal nature of the industry is undeniable. Whether it’s helping clients choose the right clothing sizes or working with them in vulnerable situations where they may be partially or completely unclothed, establishing a strong and trusting stylist-client relationship is critical. A genuine passion for your work and the ability to connect with your clients on a personal level can profoundly impact the overall experience and success of your styling services. You create a deeper bond and understanding by going beyond the role of a stylist and developing friendships with your clients. Being personable and approachable allows you to support your clients better, whether it’s through attending events or sending thoughtful reminders that you are thinking of them. Just like in any relationship, these small gestures can become the driving force behind your success! For me, maintaining great client relationships is crucial and often more important than solely focusing on acquiring new clients.

Contact Info:

• Website: www.haileygenevieve.com
• Instagram: https://www.instagram.com/sparkletalk/
• Linkedin: https://www.linkedin.com/in/hailey-genevieve-0b4aa6103
• Youtube: https://www.youtube.com/@haileygenevieve
• Other: TikTok: https://www.tiktok.com/@sparkletalk Pinterest: https://www.pinterest.com/sparkletalk/