We caught up with the brilliant and insightful Gwendolyn E Childs a few weeks ago and have shared our conversation below.

Alright, Gwendolyn thanks for taking the time to share your stories and insights with us today. What’s the backstory behind how you came up with the idea for your business?

At 12, I began working at my cousin Mary “Pee Wee” Jeffries’ salon, The Golden Touch. The lively atmosphere and the transformations I witnessed sparked my passion for haircare. By 18, I knew I wanted to build confidence in others through this craft.

Hair By NewG LLC was born from my desire to fill a gap in the market. I envisioned a salon that not only provided superior haircare services but also served as a community hub for empowerment. Unlike other salons focused solely on aesthetics, we aimed to offer a nurturing environment where clients felt truly cared for.

The logic was simple: when people feel good about themselves, they thrive. Our salon would provide exceptional services and a supportive community, making a positive impact on lives. What excited me most was the opportunity to blend my love for haircare with a commitment to empowering others. We offer training and mentorship for aspiring stylists and support local entrepreneurs, contributing to community growth.

This vision wasn’t just about solving a problem but creating a unique, meaningful experience. Driven by a genuine desire to make a difference, I knew Hair By NewG LLC would be more than a business – it would be a mission to uplift and inspire.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Gwendolyn Epps-Childs, founder and CEO of Hair By NewG LLC/NewG Salon. My journey into the beauty industry began at the age of 12 when I started working at my cousin Mary “Pee Wee” Jeffries’ salon, The Golden Touch. The vibrant energy and the transformative power of haircare ignited my passion. By 18, I knew I wanted to help build confidence in others through providing exceptional haircare services.

At Hair By NewG LLC, we offer a range of superior haircare services, from styling and coloring to specialized treatments. Our goal is to not only meet but exceed our clients’ expectations, ensuring they leave our salon feeling confident and beautiful. What sets us apart is our commitment to community empowerment. We don’t just style hair; we nurture future talent through training and mentorship programs and support local entrepreneurs, fostering economic growth within our community.

I’m most proud of the positive impact we’ve made, both in the lives of our clients and within our community. Potential clients and followers should know that at NewG Salon, we are dedicated to excellence and personal growth. Our salon is a place where beauty meets empowerment, and our work extends beyond aesthetics to make a meaningful difference. Our mission is to uplift and inspire, creating a supportive environment where everyone can thrive.

What’s been the most effective strategy for growing your clientele?

The most effective strategy for growing our clientele has been the power of word-of-mouth referrals from satisfied clients. When clients experience our top-tier haircare services and personalized attention, they naturally share their positive experiences with friends, family, and colleagues. This organic form of marketing has been invaluable, as recommendations from trusted sources carry significant weight and credibility. Additionally, we focus on consistently delivering exceptional service, ensuring each client leaves feeling confident and beautiful, which in turn fosters loyal and enthusiastic advocates for our salon. This cycle of satisfaction and referral has been instrumental in expanding our client base and solidifying our reputation in the community.

Can you share a story from your journey that illustrates your resilience?

Over my four-decade journey in the beauty industry, I’ve faced numerous challenges that tested my resilience. To keep the salon running during tough times, I took on multiple roles, negotiated better deals with suppliers, and restructured services to meet changing client needs.

Adapting to new technologies and trends in haircare was another major challenge. I invested in advanced training for myself and my team, embraced new techniques, and incorporated the latest products to ensure our services remained top-notch.

These experiences taught me invaluable lessons about adaptability and perseverance. They reinforced my commitment to providing exceptional service and fostering a supportive community through Hair By NewG LLC. Through it all, I’ve remained steadfast in my mission to build confidence and beauty in others, and these challenges have only made me more determined to succeed.

Contact Info:

• Facebook : https://www.facebook.com/HairByNewg
• Instagram: https://www.instagram.com/newg.salon
• Tiktok: https://www.tiktok.com/@newgsalon
• Youtube: https://www.youtube.com/@hairbynewg
• Linkedin: Gwendolyn E. Childs
• Twitter: @Gwendol36277055
• Yelp: Newg Salon