We were lucky to catch up with Gwendoline Kamara recently and have shared our conversation below.
Gwendoline, looking forward to hearing all of your stories today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?
When I first had the idea for my business in 2018, I wrote it down in a journal: I wanted to keep my culture and heritage alive through clothing while supporting the African diaspora. By 2020, I hosted my first pop-up shop, where I collaborated with vendors and built connections with like-minded individuals. Initially, my boutique was online, but I made it a priority to network through other people’s events as well.
For two years, I focused on pop-ups and networking events. By my third year, I began collaborating with larger organizations like Working Hours, who hosted consistent events, giving me the opportunity to showcase my brand. My background in Business Management allowed me to help other businesses grow, merging fashion shows with pop-ups to add more value.
2021 was pivotal: I participated in my first major fashion show, New York Fashion Week with Infinite Exposure, fulfilling a goal from my vision board. I gained hands-on experience in big productions, which led to more opportunities, like Connecticut Fashion Week and student events at universities like Drew University. During this time, I also collaborated with JDBody Treats, renting space in her storefront on White Plains Rd. Though I learned that location plays a significant role in retail success, it gave me valuable experience in running a physical store.
Later, I partnered with an African hair braiding shop on Burnside Ave, where I offered hairstyling services alongside showcasing my clothing. This dual approach grew my clientele and helped me refine my skills as both a hairstylist and entrepreneur.
By 2022, I had worked with over 100 models across numerous fashion shows. These collaborations earned me features in magazines and newspapers and inspired me to write my e-book, Building Bridges: The Power of Pop-Up Shops, Networking Events, and Fashion Shows. It’s a guide for entrepreneurs looking to grow through creative events and meaningful connections.
In 2023, I continued expanding my impact by writing and reflecting on my journey. I also became the president of the Bronx African Youth Council, bridging the gap between African and African-American communities while empowering youth. This aligned with my mission to build cultural pride and create opportunities for others. I was honored with my first citation award for my contributions to the Burnside community.
In 2024, I focused on independence and aligning with collaborators who shared my values. I left the shop where I worked due to personal and professional challenges, prioritizing peace over profit. I now operate out of a new hair studio at 381 Canal Pl, focusing on my hair clients while refining my business vision.
Looking back, the greatest lesson I’ve learned is the importance of writing down my plans and staying committed to my journey, even in the face of obstacles. My business was born from a dark time and has been my saving grace, a testament to faith, resilience, and the power of purpose. Through it all, I’ve embraced discomfort, leaned into growth, and built a foundation that keeps evolving.
Gwendoline, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
About Me and How I Got Into the Industry
My name is Gwendoline, and I’m the founder and creative force behind Lady Black Boutique. My journey into the fashion industry is deeply personal and rooted in my heritage. I started this brand to honor the legacy of my grandmother, mother, and sister, who have been my greatest inspirations. Fashion has always been more than just clothing for me—it’s a way to express identity, preserve culture, and inspire confidence. Lady Black Boutique began as a way to celebrate my African heritage while giving back to the community, particularly youth and up-and-coming designers.
My career in fashion grew organically through my passion for creativity and a desire to keep my culture alive. From participating in pop-up shops and hosting fashion shows to showcasing at New York Fashion Week, Atlantic City Fashion Week, and Connecticut Fashion Week, I’ve always sought opportunities to combine art, culture, and collaboration.
What Lady Black Boutique Offers
Lady Black Boutique provides a range of services and products that cater to diverse needs:
• Ready-to-Wear Clothing: A collection of versatile and unique designs inspired by African prints and modern silhouettes.
• Private Custom Designs: Bespoke pieces crafted to reflect each client’s personal style and vision.
• Tailored Options: Tailored clothing for those looking for a perfect fit and timeless designs.
Beyond fashion, Lady Black Boutique also offers styling services and events that help clients embrace their individuality and celebrate their culture.
The Problems We Solve & What Sets Us Apart
Lady Black Boutique is not just about fashion—it’s about empowerment. Our brand solves the problem of representation by showcasing African heritage in modern, wearable designs. We also open doors for emerging designers by creating opportunities through fashion shows, pop-up shops, and events.
What sets us apart is our commitment to storytelling through clothing. Every piece from Lady Black Boutique is designed with purpose, celebrating the beauty and richness of African culture while empowering individuals to feel confident and unique. Our emphasis on community-building, cultural preservation, and collaboration makes us more than just a fashion brand—we’re a movement.
What I’m Most Proud Of
I am most proud of the impact Lady Black Boutique has had on the community and the inspiration we’ve provided to young creatives. Being featured in multiple Fashion Weeks and magazines is a testament to the hard work and dedication behind the brand. I’m especially proud of creating a platform where youth and underrepresented designers can thrive.
One of my proudest moments was when Lady Black Boutique was the closing designer for the Juneteenth NYC event. It was a powerful opportunity to celebrate Black American culture and African heritage, aligning perfectly with our mission.
What I Want You to Know About Lady Black Boutique
Lady Black Boutique is about more than fashion; it’s about identity, culture, and empowerment. Whether you’re looking for a statement piece, a custom design, or an event that celebrates creativity and heritage, we’re here to deliver.
We’re passionate about uplifting others, from providing opportunities for emerging designers to ensuring that every client feels seen and celebrated. For us, fashion is not just about clothes—it’s about telling a story, starting a conversation, and making an impact.
We’d love to hear the story of how you turned a side-hustle into a something much bigger.
From Side Hustle to Full-Time Business: My Journey as a Hairstylist
One of my side hustles that blossomed into a full-time venture is my hairstyling career. It all began when I worked in a hair salon for two years, assisting the business while learning the ropes of the industry. At the time, I was eager to grow my skills and develop a deeper understanding of the craft. However, as I immersed myself in the salon environment, I also encountered challenges that taught me valuable lessons about resilience and independence.
Working in the salon brought its share of difficulties—stress, misunderstandings, and moments of doubt from others. Some people assumed I was “making it,” but behind the scenes, I was navigating the struggles of trying to build something meaningful while managing the pressures of the workplace. It wasn’t always easy, but those experiences fueled my drive to create something of my own.
Eventually, I decided to step out on faith and establish my private hairstyling studio. This decision was driven by a desire for freedom, creativity, and a cleaner, more positive environment for both myself and my clients. The space I created is not just a studio but a sanctuary where I can fully express my craft without limitations. Located in a youthful area, it’s a hub of fresh energy, and I’m able to connect with clients who inspire me just as much as I aim to inspire them.
Transitioning to my own space meant taking on new responsibilities. Growing my clientele became a top priority, and I quickly learned the importance of marketing myself, building trust, and maintaining excellent relationships with clients. I introduced promotions, shared my work on social media, and consistently sought feedback to improve.
Key Milestones in My Journey
1. Leaving the Salon: The leap of faith to leave the salon and go independent was the first major milestone. It was a pivotal moment that tested my courage and confidence.
2. Opening My Private Studio: Establishing my own space marked a new chapter. It gave me control over the environment and allowed me to tailor the experience to my vision.
3. Building My Clientele: Through social media, word of mouth, and promotions, I gradually built a loyal client base that appreciates my work and supports my growth.
4. Specializing in African Hair Braiding: By focusing on a niche and offering styles like box braids, knotless braids, and retwists, I’ve been able to attract clients who value quality and expertise.
5. Creating a Clean, Positive Space: Ensuring that my studio feels welcoming and professional has been a key part of my success.
What This Journey Means to Me
Transitioning from a side hustle to a full-time business has been both challenging and rewarding. It’s taught me the importance of independence, perseverance, and authenticity. Today, I’m proud to offer my clients a service that goes beyond hairstyling—it’s about creating an experience where they feel valued and empowered.
The freedom of running my own business allows me to dream bigger and work toward goals that once seemed out of reach. I’m excited to continue growing and leaving a positive impact, one braid, twist, and style at a time.
Let’s talk about resilience next – do you have a story you can share with us?
Participating in Atlantic City Fashion Week was a pivotal moment in my journey with Lady Black Boutique. The event, held at the Showboat Atlantic City Hotel, spanned three consecutive days, coinciding with Mother’s Day weekend.
Determined to make the most of this opportunity, I brought my mother and son along, turning it into a family affair. Managing the logistics single-handedly—transporting designs, coordinating schedules, and ensuring everything ran smoothly—was a formidable challenge. Yet, the presence of my family provided immense support and motivation.
Standing on that runway, presenting my creations to an audience, was a profound experience. It was a testament to my dedication and the sacrifices made along the way. Despite not having a large team, the unwavering support of my family and my commitment to my craft enabled me to persevere.
This experience reinforced my belief in the importance of resilience and the strength found in familial support. It reminded me that with determination and the backing of loved ones, it’s possible to overcome challenges and achieve one’s dreams.
Contact Info:
- Website: https://www.ladyblkboutiques.com
- Instagram: @ladyblackboutique_llc
Image Credits
@alexandrerussell
@gemsproduction