We recently connected with Guy “King Mosi” Holmes and have shared our conversation below.

Alright, Guy “King Mosi” thanks for taking the time to share your stories and insights with us today. Can you talk to us about how you learned to do what you do?

I started as a freestyle dancer before transitioning into choreography, and most of what I know came from learning on the job. There wasn’t really a blueprint or mentor guiding me through it—especially because the social media space was still new for all of us at the time. When I began dancing professionally, Instagram only allowed 15-second videos. That wasn’t enough to showcase full pieces, but it was just enough to promote classes, so I adapted and used it as a tool to push my choreography.
Looking back, one thing I could have done to speed up my growth was paying closer attention to the business and trends behind social media platforms. I was very locked in on creativity—which I don’t regret—but I didn’t fully understand the systems and algorithms early on. If I had balanced both the creative and strategic sides, I think I could have scaled faster.
The most essential skills I developed were confidence in front of the camera and self-sufficiency. I had to learn how to shoot and edit my own videos because my ideas were bigger than my budget. That forced me to become hands-on and figure things out, which ended up being a huge advantage.
As far as obstacles, the biggest challenge was simply surviving while chasing the dream. Moving to LA with just a suitcase was tough—there were nights I slept in my car. But I had this belief in what I could offer that didn’t let me quit. Some might call it delusion, but I think it was vision. I just kept going, and eventually, it paid off.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?

I describe myself as a creative architect. I started as a dancer, but I’ve always been drawn to the performing arts—whether it was acting, rapping, or dance. Dance ended up being the thing I connected to the most, even though I started late at 19 after growing up playing sports like basketball and football.
After high school, I picked up dance to stay out of trouble, which led me into acting in YouTube skits with friends. From there, I expanded into building a clothing brand, now called HONOR AND LEGACY. Over time, everything I do started to connect—dance, film, fashion, and creative direction.
Today, I run HOLMBASE STUDIOS, a media company where I provide videography, photography, and creative direction for artists and dancers. I also choreograph, direct music videos, and design clothing. Everything I create works together, which is why I consider myself a one-stop shop.
What sets me apart is not just my skillset, but my network and ability to execute. If I can’t do something myself, I’m one call away from someone who can. Over the past decade, I’ve worked with and mentored a wide range of creatives, and I’m most proud of the community I’ve built—artists, dancers, actors, and creatives all growing together.
At the end of the day, that’s what it’s really about. I want potential clients to know that I’m a hard worker who delivers at a high level and takes pride in getting things done right.

We’d love to hear the story of how you built up your social media audience?

I built my audience by starting with something I genuinely loved doing for free—dance—and committing to it consistently. I would record videos on whatever I had at the time, whether it was a small camera or my phone, and post across all my platforms.
My mindset was simple: I wanted to be everywhere, even when I wasn’t physically there. If I kept putting content out with me in it, eventually people wouldn’t be able to ignore it—they’d start asking who I was and what I did. My goal was to show up in searches, to become a name people recognized on YouTube and Google.
So I pushed out as much dance content as possible, and that visibility turned into real opportunities. It led to jobs as a dancer and choreographer because people were constantly seeing my work.
At the end of the day, my strategy was about being seen—because with attention comes opportunity, and with opportunity comes income. I moved differently. Even though I was a dancer, I approached my career like an artist who belonged in the spotlight. I wasn’t just trying to be in the background—I carried myself like I was meant to be at the front.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

That’s a great question. Honestly, I feel like this shit was always in me, not something I had to go find. My great-grandfather was a businessman in Richmond, California—Oscar “June” Merrida, who I called Pawpaw. Growing up, I watched my family run Lorraine’s Fish and BBQ right off Cutting Blvd, and he owned multiple businesses all within the same block—a nail salon, a bar, the fish spot, an ice cream shop, even a record store.
I was young at the time, so I didn’t get to sit down and really learn from him the way I wish I could have, but just being around that environment showed me what it looked like to be a go-getter and build something from the ground up.
Outside of that, I tried to learn from watching people online, especially on YouTube, but after a while it all started to feel the same—same advice, same formulas—and honestly, a lot of it felt inauthentic.
So I stopped looking for a blueprint and leaned into my own path. I truly believe I was born into this shit, and now it’s about figuring out my own way to apply it and build something real.

Contact Info:

• Website: https://holmbasestudios.merlin-site.com/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGn4wqC6ZtG_bsjSQ0ePhC00qjwlHfBY-QEHYydQiToCIfhQEwHnFyVnPqJqOo_aem_5EhH-0K_VUvvgGiR4_cI_Q
• Instagram: https://instagram.com/longlivemosi
• Facebook: https://www.facebook.com/profile.php?id=61558794336228
• Youtube: https://www.youtube.com/@KingMosi707

Image Credits

Photographer Jason Robinson