We’re excited to introduce you to the always interesting and insightful Gui Mu. We hope you’ll enjoy our conversation with Gui below.
Alright, Gui thanks for taking the time to share your stories and insights with us today. We’d love to hear about a project that you’ve worked on that’s meant a lot to you.
Bridge #2811661 was a pivotal project in my early design career—marking the moment I began to understand design not only as a functional practice, but as a medium for human connection and storytelling. Created during my final year at Pratt Institute, this sculptural bench was inspired by the symbolic and structural logic of bridges, embodying my desire to create spaces where people come together—physically and emotionally. Its selection for both the Brooklyn Museum and Pratt’s annual graduation show gave me my first experience presenting work in a public institutional context, reinforcing my commitment to designing with purpose and intention. The project also laid the foundation for my ongoing interest in how material, form, and narrative intersect—an approach that continues to shape my practice across furniture, spatial design, and experiential installations.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’m Gui Mu, a New York–based designer working across visual merchandising, spatial design, and immersive environments. My practice bridges creative direction and technical execution, with a focus on translating conceptual ideas into tangible, built experiences that connect people to place, brand, and story.
I’ve contributed to visual merchandising programs for luxury fashion and beauty houses including Chanel, Dior, Saks, and Bloomingdale’s, specializing in technical design that upholds the integrity of creative vision through every stage of development. I approach each project as both a designer and a problem solver, aligning aesthetics with structure, and brand narrative with production feasibility.
Currently, I serve as a Show Set Designer at the Museum of Ice Cream—an internationally recognized experiential museum brand that has welcomed nearly 3 million visitors from over 80 countries. Often credited with helping spark the global trend of immersive, Instagram-friendly installations, the Museum of Ice Cream has redefined how audiences engage with art, retail, and shared spaces. In my role, I support the redesign of our Singapore location and contribute to new museum openings in Boston, Los Angeles, and Las Vegas. I lead FF&E (Furniture, Fixtures & Equipment) projects across these developments, collaborating with cross-disciplinary teams to ensure each space is not only visually striking but also operationally sound and emotionally resonant.
At the heart of my work is a belief in the power of design to create connection—between people, ideas, and environments. Whether I’m building a high-end window display or a playful immersive exhibit, I strive to craft experiences that are thoughtful, precise, and memorable.
What’s the most rewarding aspect of being a creative in your experience?
For me, the most rewarding part of being a creative is the freedom to live outside of the boxes—at every given moment. It means embracing fluidity, resisting labels, and choosing to see the world not just as it is, but as it could be. I find joy in being the person who envisions and writes the stories—who dreams on behalf of others when they forget how to. There’s something profoundly meaningful in holding space for imagination, and offering people a glimpse into what’s possible beyond the ordinary.
Is there a particular goal or mission driving your creative journey?
At the heart of my creative journey is the desire to connect people—across cultures, emotions, and physical spaces. I believe that design has the power to create shared experiences that transcend language or background. Whether through a public installation, a museum exhibit, or a retail environment, my work aims to bring people into moments of presence, curiosity, and interaction.
I’m especially drawn to spaces that invite collective engagement—where a stranger might become part of someone’s memory, or where a room itself can spark a sense of belonging. My mission is to design environments that are not only visually striking, but also emotionally generous—spaces that encourage people to look up, reach out, and connect.
Contact Info:
- Website: https://Www.guimudesign.com
- Instagram: @guimuu
- Linkedin: https://www.linkedin.com/in/gui-mu-a61804128
