We caught up with the brilliant and insightful Greysa Lemons a few weeks ago and have shared our conversation below.

Greysa, looking forward to hearing all of your stories today. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

Life in itself is a risk. Every step we take carries some level of uncertainty. Each decision we make becomes a part of our story—leading us to where we are now. And that’s where the real challenge lies: THE DECISION.

Endeavor made was created to inspire and equip a generation to pursue their God-given purpose through a lifestyle of grit, offering a wide range of handmade products like crochet beanies, clothing, tote bags, and more.

At the age of 19, as a university student living in California, I found myself navigating the overwhelming question of ‘What’s next?’ I had faced many trials—battling the fear of falling behind, feeling misunderstood, struggling to find a genuine, uplifting community, and longing for friendships grounded in genuine faith— friendships where people did not just talk about Jesus but embodied the Christian lifestyle through their actions.

Much of my journey felt like I was walking alone, pushing me to endure and lean on God through every single moment. I knew I had a specific God-given purpose and passion to see my generation come out of isolation and passivity. That is when I created my life statement: ‘Canceling Isolation and Passivity, Creating Unity and Purpose.’ This guiding principle became the foundation for everything I do, inspiring me to pursue a life of intentionality, character, and grit and encourage others to do the same.

I saw a gap in the market for something that spoke to go-getters—those who were grinding hard but often felt like they were doing it alone, and those who felt called to something greater but needed encouragement to take that next step.
I wanted to create a lifestyle brand that was more than clothing. I wanted it to inspire people to endure, not by hustling for approval, but by listening to God’s voice and taking the kind of action that builds character.

I took another risk, creating community events by encouraging individuals to reshape life’s trials through mindset while pursuing their passions, making purposeful connections, and sharing their own stories of resilience. Endeavor Made became more than a business—it became a mission. A mission to climb the mountain and pull others up with us. I didn’t just want people to wear the brand; I wanted them to live it. There were many moments I felt like it wasn’t going to work, but I held onto the belief that God doesn’t call us to easy things; He calls us to meaningful ones.

Looking back, I’ve realized that taking risks often means saying yes to God even when the path isn’t clear. It’s about believing in what He’s placed inside of you and being willing to take that first step, even if it’s scary. And if there’s one thing I’ve learned, it’s this: God doesn’t call us to perform for Him—He calls us to walk with Him. And when we do, we go further than we ever could on our own. Endeavor is still growing, and it’s more than I ever imagined. The risk wasn’t just about starting a business; it was about stepping into my purpose and creating something that would inspire others to do the same.

Endeavor = grit

Greysa, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Endeavor Made is a faith-based streetwear brand based in Los Angeles, California, that blends premium craftsmanship with bold and creative, purpose-driven designs. The brand exists to inspire and equip a generation to pursue their God-given purpose through a lifestyle of grit, offering handmade products such as crochet beanies, apparel, tote bags, and more.

We cultivate a lifestyle of resilience and empower a community of go-getters to pursue their endeavors with excellence, integrity, and grace. Endeavor’s vision is to cancel isolation and passivity, creating unity and purpose through perseverance with Jesus. We aim to foster a community of individuals who embrace resilience, share their stories, and support one another on their unique journeys.

Greysa Lemons is the visionary, creator, and driving force behind Endeavor. Born with a passion for creativity, community, and purpose, she founded Endeavor on March 11, 2021, with a desire to see people pursue their passions, practice perseverance, and live intentionally. Endeavor has participated in several community outreach events and partnerships, all designed to inspire individuals to share their stories of resilience and growth. Beyond creating products, Greysa is deeply committed to building meaningful relationships and cultivating a community that supports and encourages one another through every trial.

Endeavor will be releasing a podcast series “The Endeavor Series” March 14, 2025. Listen to real stories of endeavor, get inspired, get equipped, and get ready to get up and do something after each episode.

Any advice for managing a team?

As a business owner and boss, you are a host. Your brand is a world that you create, and your team, clients, and customers are part of it. In everything you do, you serve the people, not just the company. When people feel valued and supported, they stay. This fosters genuine brand loyalty and lasting connections.

Let’s talk about resilience next – do you have a story you can share with us?

Refer to the intro question at the beginning of the Interview. Endeavor made is all about resilience, perseverance, and grit.

Contact Info:

• Website: https://endeavormade.com
• Instagram: Business: endeavormadelifestyle Podcast: theendeavorseries Personal: greysalemons
• Facebook: linked to instagram – endeavormadelifestyle
• Youtube: The Endeavor Series – coming March 14, 2025 https://www.youtube.com/@greysalemons

Image Credits

Photo credits: Micheal Jones Jr., Grace Olivia, Gianna Jennings, Joel Mariano, German (Bello Shoots)