We were lucky to catch up with Gretchen Evans recently and have shared our conversation below.

Gretchen, thanks for taking the time to share your stories with us today How did you learn to do what you do? Knowing what you know now, what could you have done to speed up your learning process? What skills do you think were most essential? What obstacles stood in the way of learning more?

I learned the art of wig making through a path many may not realize even exists: earning a Master of Fine Arts in Wig and Makeup Design from the University of Cincinnati’s College-Conservatory of Music (UC/CCM). At the time, the program was a two-year course of study—now expanded to three years—and offered extensive training in the history and practical application of art and theatre, with a primary focus on wig and makeup design for the stage.

I entered the program expecting to concentrate on makeup, particularly special effects, but I was drawn immediately to wig making the moment I tied my first knot. Although my time at UC/CCM extended my academic journey, I cannot imagine having chosen a different—or even shorter—route into the professional world. Many of my peers learned the craft through apprenticeships rather than a formal curriculum. I deeply respect that path and understand its value, but for me, those additional years of structured schooling provided dedicated time to refine my artistry and build the confidence I carried into my early career.

The environment at UC/CCM reflected real-world theatrical standards, adhering to union guidelines and maintaining production schedules and expectations at a professional level. During the summers, we were encouraged to work within the industry, often with the help of our professors, who connected us with regional summer stock theaters across the country. This experience created a bridge into the professional community and equipped me with a foundation grounded in technique, artistry, and creative problem-solving.

The only area I wish I had explored more deeply—and would have pursued earlier had I known this would become my life’s work—is the cosmetology aspect of wig making, particularly cutting and coloring. At this stage in my life and career, finding the time and resources to obtain a cosmetology license is unfortunately unrealistic. Instead, I move forward with a solid basic understanding, resourcefulness, and a network of talented professionals whose strengths complement the areas where I have less expertise.

Gretchen, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Gretchen Evans, and I am a traditional wig maker with 20 years of experience. As a child, I was always drawn to the arts. While out to dinner, I would doodle on the back of the kids’ menu, and in high school, I practically lived in the art room and became involved in theatre productions.

As an undergraduate, I began my theatre degree as an actor but quickly shifted my focus to the technical side of theatre. I loved every technical class—lighting, set building and design, directing—but I was especially drawn to costume and makeup design. After graduating, not quite feeling ready for the real world and wanting to further explore costumes, I began interviewing for master’s programs. During that process, I discovered the wig and makeup design program at the University of Cincinnati, applied, was accepted, and took a blind leap away from the costume work I had been focused on for years.

When I learned to make my first knot, my fate was sealed—I couldn’t imagine doing anything else. My journey may have been roundabout, moving from visual arts to acting to costumes to makeup to wigs, but it ultimately led me exactly where I belonged. Since graduating, I have worked professionally in all areas of wig making: theatre, film, and medical wigs.

Today, I primarily work in the film and television industry while also collaborating with private clients, helping them rebuild confidence, and sharing my passion through teaching my own classes. No matter what area of wig making I’m focused on, my theatre background has always served me well. Theatre is fast-paced and real-time—no cuts, no resets, no editing—which taught me creative problem-solving and adaptability. These skills allow me to find innovative solutions for every type of client, whether personal or artistic.

If a client is in my studio—whether for a custom wig or to learn—I want them to feel empowered, confident, and ready to pursue their goals. I’m proud to offer each of them continued support, a welcoming environment, and unwavering encouragement.

For you, what’s the most rewarding aspect of being a creative?

The most rewarding aspect of being an artist is being part of something bigger. It is never just me, sitting alone, doing what I want when I want. I have the opportunity to collaborate with other artists to create a look, to bring a character to life—a character that helps tell a story. Yet that collaboration is also one of the most daunting parts of my career as a wig artist. After I pour my heart into creating a piece that will help shape a character, I must turn it over completely, trusting that someone else will do their part to help the work shine.

I have been fortunate to work with many talented stylists who have elevated my creations through their styling and application. The same dynamic applies when I work with private clients. Hearing their stories, understanding their lives, and collaborating with them to create their hair is both a privilege and a responsibility—one that can feel heavy at times, yet is always surpassed by the profound joy they radiate when they put on their wig.

In that moment, the stress I carried during the build melts away, and I get to share in their joy.

Is there mission driving your creative journey?

This question speaks to the educator in me. Even as a child, I loved playing teacher. For most of grade school, when asked what I wanted to be when I grew up, I would answer “a teacher.” When I pivoted to theatre in high school, that dream never fully left my mind. Part of the reason I pursued a master’s degree was knowing it could serve me later if I ever chose to teach theatre.

While I’m not teaching in an academic institution, teaching still found its way into my life. As a wig maker, I feel a strong drive to share this craft—which can feel old-fashioned, like many artisanal trades—with anyone eager to learn. I love sharing tips on Instagram, and I want to offer knowledge to those who may not have the opportunity to take the same path I did. If you have the time and resources, yes, pursuing formal education can be incredibly valuable. But I know that isn’t realistic for many.

I’ve taught students from all walks of life—people in the middle or end of established careers who want to pivot, expand their skill set, or simply explore a new hobby. A college program may not be in their future, but I hope I can be a guiding light in helping them reach their goals.

Contact Info:

• Website: https://imakewigs.com
• Instagram: @gretchenmakeswigs
• Linkedin: https://www.linkedin.com/in/gretchen-evans-709332aa?trk=contact-info