Alright – so today we’ve got the honor of introducing you to Greta Calori. We think you’ll enjoy our conversation, we’ve shared it below.

Greta, thanks for joining us, excited to have you contributing your stories and insights. Let’s kick things off with a hypothetical question – if it were up to you, what would you change about the school or education system to better prepare students for a more fulfilling life and career?

As soon as I read this question, the answer immediately came to mind: “Everything. I would simply change everything.”

I grew up in a small village nestled in the countryside of Bologna, in the heart of the Emilia-Romagna region. I attended local public schools, and when I finally finished (barely, because, let’s face it, I didn’t like school at all), I realized something shocking: I had understood nothing.

I had no idea what I liked to do, what I was truly good at, or what job opportunities awaited me out there. In 2008, the job market was already changing rapidly, and today it’s virtually unrecognizable compared to what we were told about in school. The truth is, the education system doesn’t prepare us for the real world, let alone for the professional one.

When I studied accounting, no one ever mentioned careers like copywriter, project manager, social media manager, or virtual assistant. Let alone entrepreneurial paths like self-publishing, dropshipping, or other emerging fields that, if approached with intelligence and strategy, can be highly profitable.

The Problem with Today’s Schools

Here’s the issue: in today’s schools, they still teach using a model of work that belongs to the past. The focus is on “safe” and standardized paths, without ever mentioning the countless possibilities offered by the digital world. And they don’t even touch on how to use modern tools – like social media – in a conscious and strategic way, nor the fact that what we see online is often an idealized and filtered version of reality.

My Experience

Today, at 36, I can say I’ve built a career I truly love. I’m a small business owner, copywriter, and project manager, and my job allows me to live a life I could have only dreamed of years ago: I can travel the world, work from incredible places like Japan, the Maldives, or Tenerife, and work on projects I’m passionate about.

But behind this “perfect picture” are years of sacrifice, hard work, and study. I invested time and money to train myself, I faced moments of doubt and failure, but I never settled. I searched, experimented, and found my path.

What Schools Should Teach

This is the kind of awareness I wish schools would teach:

Sacrifice: because nothing comes without effort.
Focus: to figure out what you love and pursue it with determination.
Awareness: to distinguish reality from the virtual world and avoid the trap of comparing yourself to the “perfect lives” you see on social media.
Courage: to dive into unconventional paths and follow what truly excites you.
My Wish

I wish schools would prepare students not just with standard knowledge, but with tools to face the real world. Teach them that success doesn’t happen overnight, that behind every achievement there are sacrifices and dedication, and that opportunities – even the most unexpected ones – can be found anywhere, as long as you have the courage to look for them.

As Confucius said:
“Choose a job you love, and you will never have to work a day in your life.”

This is what I hope the education system will help every student discover: that job, that passion that will make them feel alive. It’s not an unattainable dream, but a goal we can achieve with a more modern, inclusive, and conscious education.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My Name is Greta Calori

I’m 36 years old and have been living in Tenerife for 12 years, an island I chose for its free-spirited vibe and wonderful climate. My professional journey began in a fairly traditional way, working as an employee, but I always had a clear dream in mind: to travel and work without time constraints, without having to ask for permission, and to live a life that was truly my own.

During the pandemic, I finally found what I love to do: Direct Response Copywriting. It was a radical change that led me to explore the world of marketing and communication on a deeper level. Since then, I’ve been helping businesses – particularly in the holistic sector, personal development, and self-publishing, one of my great passions – to increase their sales by writing texts that create authentic connections and deliver tangible results.

My Journey

Beyond copywriting, I’ve ventured into other fields that excite me. For example, I’ve purchased, renovated, and sold two properties: an incredible experience that allowed me to combine creativity, determination, and organizational skills. These very skills also pushed me to explore the world of project management, a role in which I feel perfectly at home.

For nearly three years, I’ve been coordinating teams and resources to execute launches, services, and projects for other companies. I like to think that my ability to organize and optimize is one of my standout qualities.

Currently, I’m working on a project that excites me tremendously: creating an escape room with my partners. I’ve always believed, as Warren Buffett says, that you should invest in what you love, and I deeply love the world of escape rooms. It’s a sector that combines creativity, play, and strategy, and I can’t wait to see our project come to life.

What Sets Me Apart

What I’m most proud of is my approach to work. I treat my clients’ projects as if they were my own. This means I don’t just “do my job” but fully commit myself to the success of their business, always looking for solutions that have real and positive impacts. It’s not always easy, but I believe this dedication makes a difference.

For instance, when I write copy for my clients, I’m never satisfied with just “good enough.” If I feel something isn’t working, I rewrite it until I get it right. This approach might seem demanding, but it’s what allows me to deliver real value to the people I collaborate with.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

Yes, absolutely! I’ve always drawn inspiration from my father, a man who started from nothing and, with hard work and sacrifice, built a career for himself in commerce, particularly in the automotive sector. His determination and ability to face challenges taught me that with effort and perseverance, you can achieve anything.

When I worked as an employee, I often found myself reflecting: “If I were the one managing this business, what would I do differently?” And on difficult days—when I made mistakes or saw others making them—I always tried to learn from those experiences. I would tell myself: “Greta, make the most of these moments. Even if they seem negative now, one day they’ll be useful, maybe when you have your own business.”

Another major source of inspiration for me is traveling. Every time I visit a new place, I find myself confronted with realities completely different from my own. I try to adapt, to observe, to immerse myself in the local customs, and to open my mind. It’s a process that enriches me, even when I make mistakes. For example, in my work as a copywriter, there are times when I write a text that doesn’t produce the desired effect. Of course, it stings, but in the end, I see every mistake as an opportunity to grow and improve.

I firmly believe that to evolve, you need to make mistakes. Mistakes help us reflect, challenge our certainties, and sometimes even change our perspective. It’s in those moments that we truly learn, because we open ourselves up to new ways of thinking and seeing the world. And in the end, that’s what makes the journey of growth so fascinating!

Where do you think you get most of your clients from?

Paradoxically, I don’t do anything actively to acquire new clients. The clients I’ve been collaborating with for years all came through word of mouth. In fact, I never post anything on my LinkedIn profile, I don’t talk about my work on social media, and I don’t even have a website. So far, thankfully, satisfied clients have been passing my name along to others. :)

So, to answer the question: the best source of new clients is simply your work. Do your job well, make people happy, treat them the way you would want to be treated, put in the effort, and the clients will come on their own.

Contact Info:

• Instagram: https://www.instagram.com/greta_calori/tagged/
• Facebook: https://www.facebook.com/coco.jones.16/
• Linkedin: https://www.linkedin.com/feed/