We recently connected with Greg Louie and have shared our conversation below.
Greg, looking forward to hearing all of your stories today. We’d love to hear the backstory of how you established your own practice.
Insurance challenges led me to leave traditional healthcare and start my business with my wife. I work with Skiers, she works with runners and within 6 months of starting our business, we were able to replace the income we were making at our previous jobs
Greg, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I am a physical therapist that focuses in working with Skiers. The issues with traditional insurance is that they stop care when you are back to “activities of daily living ” (i.e. work and self-care) and could care less if you get back to skiing. As someone who’s had a season-ending injury, I know what it’s like to go through the rehab process and realized that our healthcare system is not set up in a way to successfully care for skiers to the entirety of the care needed. This is why I made and effort to work with clients from the beginning to the end of their care, to ensure that they are able to get back to skiing without limitation
Have you ever had to pivot?
I encountered the barriers of traditional healthcare and realized I was at a dead-end so I needed to pivot to what I’m doing now
Can you tell us about what’s worked well for you in terms of growing your clientele?
I leveraged social media to build a following of 150k+ people. I used the assistance of a business coach to teach marketing strategies and understood the needs of my audience. From there I’ve been able to generate 100% of my business from organic marketing
Contact Info:
- Website: https://legacyrehabandperformance.com/skiing-homepage
- Instagram: https://www.instagram.com/the_ski_pt/
- Facebook: https://www.facebook.com/legacyrehabandperformance.skiing