We recently connected with Greg Glynn and have shared our conversation below.
Greg, appreciate you joining us today. Can you tell us about a time where you or your team really helped a customer get an amazing result?
I am excited to share the succesful story of two athlete branding clients, Hannah Dukeman and Emma Eubank, the first athletes in the country to use their name, image and likeness to design #CURECANCER cleats to raise awareness and funds for childhood cancer research.
Hannah Dukeman is from Saint Joseph, Illinois and went to Ball State University as a double major in pre-med preparation and biology with a minor in chemistry and Spanish. She graduated in May 2024 with a Bachelor’s of Science and a 3.83 GPA. Her career goal is to work with families and children who have been impacted by cancer. Hannah was a centerfielder and pinch runner for the Cardinals. To this day, she still enjoys playing softball and teaching the game to the next generation.
Emma Eubank is from Santa Claus, Indiana and went to Ball State University to get her degree pre-medical preparation (double major), advanced biotechnology certificate with a minor in chemistry. She was the Head Lab Technician at Ball State, where she spent hundreds of hours in the lab to find the cure for cancer. She graduated in May 2024 with her Bachelor of Science with a 3.79 GPA.
Emma was a left-handed pitcher and had career ERA of 5.32. She won the last game she ever pitched.
In 2024, Emma was also the only Ball State athlete nominated for the NCAA Postgraduate Scholarship which recognizes the top athletes in the country for outstanding records in academics, leadership, and service. After graduation, she was accepted by Vanderbilt University to pursue a six-year program to get her PhD in cancer research. Emma’s career goal is to scientifically find a cure for childhood cancer.
I wrote a children’s book about their story so children will learn core values from Hannah and Emma that helped them become successful college student athletes, and support families who have been impacted by cancer. While the book is intended to be read to young children, the book includes an additional section to inspire older children, teens and adults.
Ultimately, the magic of the cleats is the impact that Hannah and Emma’s story will have on others. As you will learn in the book, this is a story that has no end. Readers will learn about the several other #PliableAthletes who have used their NIL to make the world a better place.
Hannah and Emma used their NIL to raise more than $4,500 for childhood cancer research and their story is a great example of what it means to be a Pliable athlete.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Greg Glynn is the Founder & CEO of Pliable, a marketing, public relations and broadcasting company and NIL agency in Augusta, Maine. Greg is a name, image and likeness (NIL) expert who specializes in athlete branding, including NIL opportunities for high school, college and professional athletes. He is also an author, professor and professional broadcaster.
With more than 20 years of experience in the sports industry, Glynn enjoys working one-on-one with high school, college and professional athletes to help them build their athlete brand.
Glynn is a registered sports agent in several states across the country. He is the only NIL agent in the country who has received his Accreditation in Public Relations (APR) through the Public Relations Society of America and has NIL certifications from Front Office Sports, Sports Management World Wide, and CleanKonnect. Pliable is also a verified NIL agency by the NIL Network and Athletes.org, a players association for college athletes.
Glynn represents more than 35 high school, college and professional athletes who compete in a wide range of sports, including Caleb Manuel, who played in the 2022 U.S. Open, Ella Boerger, 2023 Ms. Hockey, and Hannah Dukeman and Emma Eubank, the first two athletes in the country to design #CURECANCER cleats to raise awareness and funds for childhood cancer research. To see information about more Pliable athletes, visit PliableMarketing.com/pliable-athletes.
Greg is the creator of Pliable’s 10-Step Athlete Branding Playbook, recognized as one of the industry’s most forward-thinking ideas for athletes to acquire the skills and tools to build their athlete brand, including securing name, image and likeness opportunities. He is the author of The Magic Cleats, an inspirational true story about two female athletes who are using their name, image and likeness to find a cure for childhood cancer. Glynn is also the host of the Athlete Brand Advisor Podcast that features advice and interviews with athletes, coaches and influencers about athlete branding. His work has been recognized in a variety of ways during his career, including being nominated for Mainebiz’s 2023 Business Leader of the Year and Innovator of the Year.
As an athlete branding and NIL expert, Glynn provides education to athletes, parents, professional sports agents and schools, including presentations at high schools and colleges across the country about athlete branding. With a passion for education and advocating for athletes, he is also a professor for Sports Management Worldwide, the global leader in sports education. He provides NIL education for athlete agents and individuals who want to learn about name, image and likeness opportunities for high school, college and pro athletes.
Glynn has extensive media relations experience as a reporter, producer and sports broadcaster, including his time as the voice of the Portland Pirates in the American Hockey League.
During his broadcasting career, Glynn has called more than 1,000 sporting events covering a wide range of high school, college and professional athletes. With a wide range of knowledge and skills in marketing, public relations and broadcasting, Glynn uses his experience to help high school, college, professional and retired athletes build their brand.
Greg is a graduate of the Broadcast Journalism program at Quinnipiac University with a minor in marketing. In 2004, he was presented with the Outstanding Support in Broadcasting and Multimedia award by Quinnipiac Athletics.
Recent media coverage and interviews featuring Greg Glynn, Founder & CEO of Pliable. You can find the hyper links on this page (at the bottom): https://pliablemarketing.com/about-the-founder
Jan. 31, 2025 – A game plan for winning on social media, TikTok or not
Jan. 20, 2025 – University of Maine at Augusta Freshman Inks NIL Partnership With Aroma Joe’s
Jan. 2, 2025 – This father and daughter from Maine just published their first children’s book together
Jan. 2, 2025 – What a dozen Maine movers & shakers resolve to do in 2025
Dec. 24, 2024 – Children’s book “Magic Cleats” aimed at young sports fans, promotes a good cause
Dec. 20, 2024 – ‘The Magic Cleats’ Released As First Ever Children’s Book Based on NIL
Nov. 22, 2024 – Multiple Pliable Athletes Land Partnership With Food Brand on New NIL Deal
Oct. 30, 2024 – Maine Athletes Using NIL To Help Lewiston’s Continued Recovery From Mass Shooting (Sports Illustrated)
Oct. 22, 2024 – We’re No. 1: Portland tops the US in ranking of minor-league sports towns (Mainebiz)
Jun. 6, 2024 – Profits for Players (Boston Business Journal)
May 28, 2024 – The landscape of college sports may soon drastically change and Maine athletes could cash in (News Center Maine – TV)
May 30, 2024 – A ‘brand’ new horizon: Local high schoolers benefit from NIL (Denver Gazette)
May 28, 2024 – Local athlete brand advisor looks to future of college sports revenue sharing (WABI-TV)
May 28, 2024 – NCAA agrees to pay more student athletes going back to 2016 in NIL decision (WGME-TV)
Feb. 1, 2024 – How to find the right influencer for your brand (Mainebiz Magazine)
Jan. 27, 2024 – UVM’s Max Murray signs NIL partnership with Folino’s
Jan. 2, 2024 – How this Quinnipiac field hockey player has been able to add 10 endorsement deals (CT Insider Newspaper)
Dec. 24, 2023 – Notre Dame’s Sophia Gibson Signs NIL Deal (The Courier Journal)
Sept. 26, 2023 – Surf and turf: Cape Cod duo making waves for Quinnipiac field hockey (Quinnipiac Chonicle Newsaper)
Apr. 5, 2023 – Maine college athletes cashing in on NIL deals (WMTW-TV)
Jan. 24, 2022 – On the Record: Longtime sportscaster branches into athlete branding (Mainebiz Magazine)
Any insights you can share with us about how you built up your social media presence?
I have worked really hard to build an audience that is fully engaged in the topics and content that Pliable creates. Social media is a huge part of the NIL landscape and I need to be able to show people and prospects what NIL and social media can do to to help build their brand, much like it has done for my company.
What’s been the best source of new clients for you?
Referrals from other athletes.
Contact Info:
- Website: https://pliablemarketing.com/
- Instagram: https://www.instagram.com/pliablemktg/
- Facebook: https://www.facebook.com/PliableMarketing
- Linkedin: https://www.linkedin.com/company/80412871
- Twitter: https://x.com/PliableMktg
- Youtube: https://www.youtube.com/@PliableMktg
- Other: https://pliablemarketing.com/podcast
Image Credits
All photos are courtesy of Pliable Marketing.
One photo is courtesy of Kim Niles. (Maddie an her 100 goals)