We’re excited to introduce you to the always interesting and insightful Grace Sorensen. We hope you’ll enjoy our conversation with Grace below.

Hi Grace , thanks for joining us today. Talk to us about building your team? What was it like? What were some of the key challenges and what was your process like?

Finding the right team for your vision is like dating- you may work together for some time and even create some memories and projects together, but if communication or intentions are not aligned you have to know when to move on. Good chemistry with your team especially when working on something as intimate as music is seriously important.

As most creative entrepreneurs start out- it was just my idea and I. Overtime, I was introduced to more and more individuals and sought out people who I knew were inspiring to me. This networking and curiosity led to me meeting some incredible people who have been instrumental in my growth. They have shown me the ropes, given me opportunities I am forever grateful for, and most of all have been honest with me and treated me as an equal.

Being a young woman in this industry poses its challenges- it’s not that easy to convince someone to listen to your ideas. Although there is so much I have to learn, I do know who I am and who I want to be. And the people who understand that and support it are those who are on my team.

Grace , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am Grace Sorensen, an R&B/soul artist from Austin, Texas. I have been performing, releasing, and collaborating in music for about 2 years. It has been an honor to open up for iconic acts like Diana Ross at the Circuit of the Americas, and feature on tracks with all kinds of artists including Blk Odyssy and Quin Nfn.

Shooting my shot emailing recording studios, producers, and development companies is truly where it all started. I had no connections to the industry or any idea how it worked but was determined to figure it out. Luckily, growing up on a competitive commercial dance company taught me some extreme lessons regarding discipline that at the time seemed annoying but have proven to actually be priceless gifts. Respect, hard work, and commitment. Working with a team in a creative environment prepared me for lots of scenarios I find myself in today, and gave me skills to best communicate the visions I have in my head.

There has always been a strong knowing of who I am and what my purpose is in my heart. Pursuing music was not a choice but rather something I was naturally led into- It is where I find I am at peace and most authentically myself.

I am thrilled to keep learning and collaborating with amazing artists in all mediums, and am forever grateful to everyone that has let me be a part of their work.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

While growing up a dancer had many benefits, there were also some negatives that have taken me a long time to unlearn.

When the focus is on your body as a movement artist, there are expectations for how you should look and dress. Those expectations created insecurities and bad habits that were difficult for me to let go of.

The beauty standards of dance vs the world are vastly different, and the beauty standards from years ago to today are vastly different. So once I learned that there is no right way to be beautiful or one way to please everyone’s eye, those things stopped mattering to me.

This is when I began to find my worth in my art and who I am as a person. I am just a vessel and I would not want to be known solely for the way I look. Cause I’m going to get wrinkly but my music will only grow with me!

Any insights you can share with us about how you built up your social media presence?

Being candid and asking for everyone’s Instagrams at social events!

I don’t know if I believe in hacking the algorithm or posting 3 times a day to generate engagement- I think you should just post things that are visually pleasing to you and that make sense with who you are.

Also, shouting out your IG handle when performing helps the people who don’t know you get in contact with you.

Socials will grow with you so it takes time but just being as you as possible whether that be really cool selfies or landscape photography or videos of you singing, someone will be a fan.

Contact Info:

• Website: www.gracesorensen.com
• Instagram: www.instagram.com/realgraces

Image Credits
Jasmin La’shon Kimon Ariana Lasanta Ezequiel Villa Heroeuvres Josh Brewster Nidi Nizam