We were lucky to catch up with Grace Moser recently and have shared our conversation below.

Grace, looking forward to hearing all of your stories today. One of the toughest parts of scaling a business is maintaining quality as you grow. How have you managed to maintain quality? Any stories or advice?

The ability to pivot has served me more times than I can count. Growth is constant as a creative or really just a human. That means that there will be times that you feel you’ve outgrown your own work. As I’ve entered new phases of growth in my life, where new forms of art called to me and new forms of expression aligned with my emotional processing, its been important that I’ve let go of my past work and creative processes with grace. I think often we cling to things we’re comfortable doing, out of a sense of familiarity and also a responsibility to be consistent. I also think that this isn’t always the most natural thing for humans. We’re naturally dynamic and complicated. The ability to pivot to what is calling me has allowed me to maintain the highest quality work because I’m always genuinely interested and aligned with what I’m producing, rather than forcing something that doesn’t quite feel right at the moment.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My name is Grace Moser. My journey into expressing my creativity for others to see started when I founded my streetwear brand Beautiful Psychotic. Through this brand I was able to convey deep emotion and meaning through the release of runway collections, fostering community engagement and incredible support and love. The brand was meaningful to me and also everybody involved in the ideation and creation process. As I’ve continued to grow and develop as a creative, I’ve naturally become drawn to new methods of expression. The art that I make heals myself and others, so I believe that what I’m drawn to is important and I honor that. I transitioned away from Beautiful Psychotic this summer, and I am now working towards the creation of a new brand.

Have you ever had to pivot?

I moved to New York City earlier this year. There’s so many reasons why many creatives are drawn to NYC. There are so many resources available and you have the ability to easily meet other creatives and foster an elaborate network in a unique way. I was drawn to this initially. Since living here, however, I’ve also realized that there are other parts of my life that are so valuable to me that don’t align with being in the city. I am guided by nature, all of my art is inspired by my deep reverence for the intelligence of nature. I’m currently pivoting. I am leaving NYC to pursue the life I want to create and the art I want to create.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

Growing up I think I internalized that I had to prove myself every time I entered a new space. I carried this with me for a long time and it served me well in some circumstances. I challenged myself more than I may have if I didn’t have this belief in the stages of my life where I was trying to figure out my style of art and how I wanted to carry myself. I think I’m at the point now where I see that belief no longer serving me. Its a beautiful thing to unlearn because instead of trying to portray a certain image or show people why they should appreciate me and my art, I’m able to let go. The people that resonate will come. The people that value me will come. In the meantime now I can make art thats truly authentic. I value and resonate with myself more than ever.

Contact Info:

• Instagram: https://instagram.com/gmoser444

Image Credits
Kai Gordan