We caught up with the brilliant and insightful Gonzalo Tarragona Lopez a few weeks ago and have shared our conversation below.
Gonzalo, thanks for taking the time to share your stories with us today What do you think it takes to be successful?
Everyone has their own definition of success. It could mean professional accomplishments, a balanced life, financial stability, or achieving a specific goal. Setting clear goals is essential to achieve success. In my opinion, success depends on several factors such as having a purpose, being persistent, resilient, sociable, adaptable, and having a little bit of luck. These factors are crucial for anyone who wants to succeed in anything they choose to pursue.

Gonzalo, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I was born in Barcelona, Spain, in 1994. From a young age, I was fascinated by storytelling and film. I remember always going to the movies with my family, reading film magazines to see the behind-the-scenes photos and learn more about the movies displayed in the neighborhood’s movie theatre.
After studying for an economics degree in my hometown, I decided it was time for a change. I always wanted to experience what working in the film industry meant. Despite the connection between economics and film was not obvious to me, the deeper I got into film, the more I realized I was wrong. Having such a deep understanding of economics combined with my love for film gave me an interesting perspective from which to understand both the business and the creative side of the entertainment industry.
Influenced by my Economics degree, I started to dive deeper into the business side of the entertainment industry to become aware that I was utterly amazed by the creative and logistical processes to create an audiovisual piece.
I had an idea, but I still needed a plan, so I decided to pursue a Master’s Degree in Film Business, Marketing, Distribution, and International Sales and another one in Line Producing at ESCAC (Escola Superior de Cinema I Audiovisuals de Catalunya).
When I started working in the production department, I instantly knew that I wanted to be at the center of the different processes to collaborate with storytellers and craft the best possible projects creatively and economically.
After working in several feature films in Spain for a few years, I moved to Los Angeles in 2020 to study Production at UCLA’s Extension program.
Since that moment, I began producing opening title sequences, music videos, commercials, and short films while continuing to develop my passion in a collaborative environment. I have worked with talented directors and photographers and created content for brands such as Moroccanoil, Mejuri, and Dockers, as well as main title sequences for projects for HBO, Hulu, and Amazon.
Working in production is always a balance of creative thinking, communication, and problem-solving. Sometimes there is a gap to be filled in all the projects where, as creatives, we want to maximize the resources to make the best outcomes. It is crucial to have a predisposition and out-of-the-box thinking to make the best projects possible without forgetting the needs and goals of the client and the specific purpose each project has been designed for.

Is there something you think non-creatives will struggle to understand about your journey as a creative?
People not involved in creative work may struggle to understand our emotional attachment to our creations. It’s not just about producing something; it often feels like we are putting a part of ourselves into the process. This can make criticism feel very personal. Even though the harshest critic of a creative person is often themselves, it’s important to be considerate when giving feedback about someone’s creative input.


Any advice for managing a team?
As someone in charge of managing a team, there are a number of ways of maintaining a high morale
Clear communication is crucial, so it’s important to keep your team up-to-date on what’s happening and what’s expected of them. Encourage them to share their thoughts and ideas, and let them know that their input is valued and heard. Be approachable and enthusiastic, and make yourself available to support your team whenever they need it. Recognize their hard work and show your appreciation with a simple ‘thank you’.
Most importantly, show your team that you care about them as individuals. Take an interest in their personal and professional lives, and offer support whenever possible.

Contact Info:
- Website: https://www.tivuron.tv/
- Instagram: https://www.instagram.com/gontarragona/
Image Credits
Silvia Grav

