We’re excited to introduce you to the always interesting and insightful Glow Ngwe. We hope you’ll enjoy our conversation with Glow below.

Glow, looking forward to hearing all of your stories today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

I am a big believer in the notion that success is subjective. My definition of success is being able to transform my passion into something that supports me and my family monetarily. In order to become successful – despite our different views of success — one of the most important things to have is a vision paired with consistency. Most people want to do what they love in life and have that work for them but struggle when drawing a picture of the path that would lead them there. My advise is; sit, research, and manifest. My sister and I had a vision of creating a K-Pop Convention in the Washington D.C. area after realizing that these conventions do not take place on the East Coast often. We would have to travel to the West Coast every year if we wanted to have that experience and we did not want to do that so we thought, “why don’t we make out own!” We sat and researched several K-Pop conventions as prototypes for what we wanted ours to be and now we are in the process of bringing that idea to life through our vision! The same goes for the dance team I founded with my friends, District Soul. Everyone has a different path to success so you can not simply follow someone else’s exact journey and expect the same results. Create your own path while using someone else’s story as motivation or a stepping stone.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My name is Glow Ngwe, Co-Executive Director of KaptureCon, Washington D.C. and Leader of District Soul Dance Team. I have an undergraduate and Masters Degree in Communication Arts – Multimedia journalism. I have always loved dance, music, and any other form of visual or auditory entertainment. I grew up watching musicals and joining several dance teams and eventually discovered K-Pop back in 2015. Even though I had known the K-Pop community since 2015, I did not begin actually participating in any community social media activities until 2020, when the pandemic hit. 2020 is when I really began building my individual brand – accumulating over 130k followers on Tik Tok. This made me realize that I could actually someday make this passion into a career. Later combining my passion of dance and expertise from my degree, I gathered the help of my friends to debut District Soul. After, with my Co-Executive Director, I launched KaptureCon, a DC-Based K-Pop convention. KaptureCon is scheduled to take place on May 31st, 2025 – visit our website to learn more!!

Both KaptureCon and District Soul are filled with wonderful Black creatives and that is something I am really proud of. Being a Black woman, I want to create a safe space for Black talent and Black K-Pop fans. K-Pop is an industry that is heavily influenced by Black creatives so we also deserve a seat within and around the large and diverse K-Pop community!

Any insights you can share with us about how you built up your social media presence?

I think building an audience on any social media platform requires consistency, understanding of tour audience and a bit of luck! To be honest, like most people, I began posting on social media during the 2020 pandemic because I was bored at home! With a stroke of luck and constant posting, one of my videos went viral and I went from a couple hundred followers to 10k within a couple of days. After hitting the 10k mark, I began taking my posts a bit more seriously and strategically began posting. I would pay attention to what I wore, see what dances or content was trending within the K-Pop community and post similar content with my own spin to it. I would also create my own dance challenges, where one even began trending within the BTS Army community. With this experience, we built a marketing team for KaptureCon, where colors, fonts, captions, and everything are taken into consideration when posting. Every platform has its own algorithm so we create catered content depending on where it is getting posted.

How’d you build such a strong reputation within your market?

I think the work I did prior to starting KaptureCon or District Soul helped build our reputation. Before starting those two projects, I had a pretty large following on Tik Tok and Twitter and was slowly building my brand within those spaces. I also interview artists and write articles for KpopWise.Com, which builds credibility and trust within the market I am trying to reach.

Contact Info:

• Website: https://kapturecon.com
• Instagram: https://www.instagram.com/kapturecon
• Youtube: https://www.youtube.com/channel/UC3f2uINnipZ0f2Ry10FdnpQ
• Other: DISTRICT SOUL SOCIALS

  Instagram: https://www.instagram.com/district_soul
  Youtube: https://www.youtube.com/@District_Soul

Image Credits

Brian Trinh, @bubb1sh on Instagram