We’re excited to introduce you to the always interesting and insightful Giovanni Guerrero. We hope you’ll enjoy our conversation with Giovanni below.
Giovanni , thanks for joining us, excited to have you contributing your stories and insights. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
Livmofe was established in September 2023. The brand was launch in Miami, Florida. The idea of creating the brand came in 2020 when I was speaking to my partner about my experience of the years that I did in Federal Prison, talking about all those things or details in life that we sometimes overlook and don’t realize how valuable they are and how grateful we should be. I also was dealing with alcoholism problems, depression and anxiety, so we decided to create a brand that offered what the world needs most: love, peace and positivity.
Giovanni , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
The first thing that we did to make this dream come true, was educate ourselves financially, because we didn’t have the funds to start this project, so we created our company and worked on its credit to get the money and launch our first collection. A year before the launch we worked on which garments, designs and messages we were going to use. So, we started with the grateful one and vision and dreams t-shirt. Both with an amazing meaning behind.
We knew that having a social media page and a website would not be enough for what we wanted to achieve with this project, so we decided to go out on the streets and make ourselves known in our city. We started going to local markets and different events. It was a lesson to be learned because every event was not always a success. Until we attended Sneaker Con January 2024. It was a great experience, and we realized that at these types of events we would become much more well-known. We did our research for all the sneaker events available in Florida. So, from that moment on that is what we did. Even though we were not doing well financially at all events, it was very satisfying for us to attend, to be there and to spread our message. For us, that was already a win. Also, in every event we had the opportunity to meet and network with beautiful people. At the same time getting experience to continue working and improve.
In one of the events, we had the opportunity to meet the owners of a sneaker store in Sarasota FL. The owners loved the brand and offered us a chance to sell the brand at their store. It was challenging for us because it was something new that we had to deal with in, trusting the process in taking the opportunity.
At Livmofe, we are more than just a clothing brand we are a symbol of creativity, positive energy, love and peace. With our motto “Live More Life”, we want to inspire people to live to the fullest and become a better version of themselves. Our logo, the elephant, represents not only good luck but also longevity, wisdom and knowledge. We dedicated to infusing these offering exclusive fashion that empowers individuals to express their unique selves.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
I believe that one of the challenges has been in being able to have the understanding that things don’t happen from one day to the next. You need to put in the work and learn from the mistakes. For example, those events that I mentioned before where we didn’t sell much or any item. Having the pressure of debts. These are times when we try to stay positive but many times our mind and our feelings won. And I think it’s normal to have bad days, days when you simply lose motivation, and you don’t feel good. Many times, as entrepreneurs, everything we see on social media talks about consistency, about hard work but we also have to normalize that we are human, and that it’s normal and okay to not feel good and motivated some days. Those are the moments that make us stronger. Another challenge, has been making a wrong decision, causing a delay in a drop. Or when realizing a decision that wasn’t a good idea. Another challenge for us has been social media, the creation of content, for us it has been the most difficult part to carry out. In addition to having contacted people or “influencers” who have scammed us, either with money or merchandise. But everything is about learning and bouncing back.
We’d love to hear a story of resilience from your journey.
Another challenge, has been making a wrong decision, causing a delay in a drop. Or when realizing a decision that wasn’t a good idea. Another challenge for us has been social media, the creation of content, for us it has been the most difficult part to carry out. In addition to having contacted people or “influencers” who have scammed us, either with money or merchandise. But everything is about learning and bouncing back.
Contact Info:
- Website: https://www.livmofe.com
- Instagram: @livmofe
- Facebook: https://www.facebook.com/profile.php?id=100094543004183
- Twitter: https://x.com/livmofe
