Alright – so today we’ve got the honor of introducing you to Ginger Rose. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Ginger thanks for taking the time to share your stories and insights with us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry.

Video is bigger than ever! I think that people are consuming alot more video than they used to

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am a content creator born and raised in Seattle, Washington. I share a lot of home decor, day in my life, fashion and lifestyle content. I used to work a corporate job in social media and found creating content as a creative outlet. I’ve always had a passion for capturing content so it came naturally to me. I think that what sets me apart from other creators is my eye for the camera and capturing things that other people might find boring, but I see them as cinematic. Especially living in a city, it’s fun to romanticize everyday life.

I’ve loved getting to build my own brand and connect with brands I have dreamed of working with growing up. There have truly been some pinch me moments! It definitely hasn’t been easy but I feel like the audience I have built is very loyal and engaged with the content I post which makes what I do that much more enjoyable.

Have you ever had to pivot?

Before the world shut down in 2020, I was working a marketing job for a real estate company where I had to go into the office everyday. The office was dark, cramped and quiet. As an extroverted person, this was not a healthy environment for me to be in and I knew I had to make a change. This is when I started to find other work that was in social media in more of an industry that I was passionate about (jewelry/fashion).

Any insights you can share with us about how you built up your social media presence?

Building my audience has always been a slow growth for me. I started creating content during COVID when I had just moved into a loft apartment, and it was fun to document furnishing my home, my dog, cooking, putting together outfits, etc. I gained traction pretty quickly on tiktok and when I got engaged, my bridal content resonated with millions of people and that was really how my content career took off.

Contact Info:

• Instagram: https://www.instagram.com/GINGEROSESMITH/
• Linkedin: https://www.linkedin.com/in/gingerriley/
• Youtube: https://www.youtube.com/@gingerrrose
• Other: tiktok: https://www.tiktok.com/@gingerrrose