We’re excited to introduce you to the always interesting and insightful Ginger King. We hope you’ll enjoy our conversation with Ginger below.

Ginger, appreciate you joining us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

FanLoveBeauty is the first clean beauty brand inspired by entrepreneurs who empower, educate or entertain society. All of our products are on the mission to boost your confidence as that is the key to success. FanLoveBeauty also encourages you to tell us “who do you love” and as long as this person or group has contributed to society, we can jointly create a beauty product to empower confidence.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am an award-winning cosmetic chemist who has been helping people to develop their own beauty brands from concept to launch including formulation for over a decade.

On March 1st, 2019, I was with my celebrity crush and personal friend, shark tank’s Daymond John, at his Fubu event in New York City. He took out a lip balm and used it in front of me. A thought came to mine- if it is something that is so close to him, in his pocket, on his lips, it has to be mine! That was the inception of my clean & vegan beauty brand- FanLoveBeauty.

As I surveyed the lip balm landscape, there are three ingredients you will find- petrolatum, lanolin, and beeswax. None of these are desirable as unless it is USP grade petrolatum, it could have carcinogenic impurities. Lanolin is from wool grease and long-term use can cause allergic reactions. Beeswax, even though it is natural, you get it from the beehives where bees live. How do you like your house be messed up for human vanity? This is why FanLoveBeauty is a vegan beauty brand that is free of animal or animal-derived products and cruelty-free.

Instead of the undesirable ingredients, you can find superfoods that are good for you such as mango, avocado, flaxseed, and clinically proven ingredients that are non-toxic in our products as health is wealth.

All products are developed with one mission in mind- to empower confidence through beauty with the healthiest ingredients as health is wealth. When you purchase FanLoveBeauty products, you can feel empowered and know the best ingredients are used. We also donate a percentage to suicide prevention as we believe if people can stay longer, they can have more contributions to society.

Just as our brand name indicates, FanLove is the most passionate and we only want to give our role models the very best. FanLoveBeauty also encourages you to codevelop beauty products with us if your role model or celebrity crush has contributed to society, drop us a line!

Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.

All of the FanLoveBeauty products are manufactured in New Jersey. I am a cosmetic chemist so I formulate my own products but have contract manufacturers do the big productions as whatever I can make in the lab does not guarantee it can scale up on a bigger scale. This is like you can cook in a kitchen does not mean you can handle the catering.

I discourage people from doing DIY when it comes to beauty unless you have the chemistry know-how. Cosmetic products require stability and micro challenge tests. Just like having a baby, the full term from concept to launch is 9 months. The idea of my brand was conceived on March 1, 2019, and I did not get to the market until Feb. 20, 2020. There is a lot of trial and error and testing involved when creating a new formula.

Have you ever had to pivot?

When I launched FanLoveBeauty on Feb. 20, 2020, I was with high hope that the brand will hit all retailers. However, a month in, Covid hits, and all things were put on hold. To get sales, I pretty much DM people on social every day to generate interest and even have called dentist offices to see if they are willing to collaborate as I figured if people care about the inside of their mouth, they will care about the outside of the mouth. Unfortunately, most dentists do not have my type of vision. Some of them do give out lip balms but nowhere compared to the ingredients that I used in FanLoveBeauty. By the way, one of the ingredients Sea Asparagus in the Stage Balm for lips costs me $1000 a kilo. I am willing to use it because it goes on Daymond John’s lips. It is worth it. About another five months in, I did land in all of the Beauty Collection stores in California. FanLoveBeauty is also now in the Allure store in New York City.

Contact Info:

• Website: https://fanlovebeauty.com/
• Instagram: https://www.instagram.com/fanlovebeauty/
• Facebook: https://www.facebook.com/fanlovebeauty
• Linkedin: https://www.linkedin.com/company/fanlovebeauty/
• Twitter: https://twitter.com/fanlovebeauty
• Youtube: https://www.youtube.com/c/FanLoveBeauty