Alright – so today we’ve got the honor of introducing you to Gina Sachs. We think you’ll enjoy our conversation, we’ve shared it below.

Gina, appreciate you joining us today. Risk taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

Haha, the whole thing has been a risk! tinyacts.co lived safely in my head starting back in 2017. I’d used it to escape the demands of wife, motherhood and laundry. Then 2020 happened and the mental escape was no longer strong enough, I realized it was time to take a big risk and bring my cards into reality. I maxed out a credit card and ordered my decks through a build-your-own-board-game company. Then I waited and waited and waited, the whole time I thought I had really f*cked up. Five months later 44 boxes of kindness cards showed up on my doorstep. It’s an unbelievable feeling to get to hold what had once been a dream, in your hand. I was able to begin selling them in April of 2021.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am a small-town wife and mama of three. In the early years of motherhood I had very little time to myself. I was constantly searching for tiny moments that made me sparkle. I began realizing most of those moments were when I could choose to be kind to others, or they would be kind to me. Having someone help you out in the checkout line at the store is such a powerful thing for a young mama! The only problem was these interactions didn’t last. The effects would wear off as my day wore on. tinyacts.co was born out of my desire to capture the feeling of kindness and carry it home with me. My cards provide a keepsake of that moment and can either be kept and treasured or passed on to others.

We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.

Great question! I spent a lot of time thinking about this. Since my cards are designed to be passed from person to person. I wanted to make sure when someone asked, “Where did you get these?” that the answer was always my personal website. I believe too many small businesses and brands get lost in “oh I found it on Esty.” or “I got it on Amazon.”

My company name was completely left up to the available website search engine. tiny-acts-of-kindness would have clearly been too long and most of the .com’s were taken. To me .co was the perfect solution to condense my big idea into a tiny web address to represent my business. After finalizing www.tinyacts.co I created tinyacts.co, LLC and all of my social media channels @tinyacts.co so no matter where someone is looking they will always be able to find me. Plus tiny acts dot co is fun to say.

We’d really appreciate if you could talk to us about how you figured out the manufacturing process.

Honestly when I first came up with the idea for tinyacts.co I thought I would order business cards and sort and package them myself. Thank God I never found a company with good metallic ink. I can’t imagine how awful that would have been. For some reason I shifted my online searches to custom playing card companies and found one in Chicago that could print, sort, package, and shrink wrap my decks in their overseas factory. The biggest challenge after finding a printer was converting all my files from Microsoft Word and Paint to a format they could work with. It’s still hilarious to think about but I was a master in both. I was also very lucky to be able to get my inventory before Covid completely backed up the supply changes. My next hurdle will be finding a printing company in the U.S. that does all their manufacturing in house to avoid any future supply issues.

I really enjoyed the opportunity to speak with you all today and get to share my business. For more info I can be found and followed here.

Contact Info:

• Website: www.tinyacts.co
• Instagram: www.instagram.com/tinyacts.co
• Facebook: www.facebook.com/tinyacts.co

Image Credits
main photo – Leslie A. Meyer Photography