We were lucky to catch up with Gina Motley recently and have shared our conversation below.

Hi Gina, thanks for joining us today. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.

I had been braiding for maybe two years before I took my talent serious. We just brought our home and I finally had a dedicated space to do hair. One of one old coworkers reached to make an appointment for a style I never did. I was super nervous all the way up to the day of the appointment. I braided her into the styled she desired and she loved it! This was a risk I took that scared me terribly however if I never took it I would have no idea of what I can do if I mind to it and never under estimate myself

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I am a braider that is super passionate my craft! I have been braiding for about 4 years and about 2 years ago I turned my talent into a business. I am a self taught braider and I’m always learning never limiting myself to what I think I have mastered…growth is always an option. I’m the girl you reach out to when you need a protective style, encouragement and a little keke. I am most proud of where I am today still building my clientele and a lil more wiser ….someone my clients can relate to and know their hair is in gifted hands

What’s been the most effective strategy for growing your clientele?

I think word of mouth has been the most effective strategy for growing my clientele. My work speaks for itself and if you had a great experience you are going to tell your friends and family because you want them to have that same experience

How did you build your audience on social media?

I am actually still building my audience on social media… marketing and promoting on social media is no joke and to be honest my go to was YouTube when I initially started to build my presence! You gotta understand your target audience and what they will respond to! Pay attention to your insights think about what would catch your eye!! You gotta figure out your own formula…you gotta do the research and then be afraid of trial and error

Contact Info:

• Instagram: www.instagram.com/giftedhandzbeauty
• Facebook: Gifted Handz Beauty