Alright – so today we’ve got the honor of introducing you to Gina Maccarone. We think you’ll enjoy our conversation, we’ve shared it below.

Gina, appreciate you joining us today. Setting up an independent practice is a daunting endeavor. Can you talk to us about what it was like for you – what were some of the main steps, challenges, etc.

When I first entered the field of cosmetic surgery, I was an associate at a well established practice in Cincinnati. The plan was to transition into an ownership role over the course of a few years as the founding surgeon retired. When that plan changed, I decided to create my own practice. I was limited by some legal issues related to a non compete contract, which did not allow me to practice within most of the Cincinnati area. I started commuting to Columbus to operate in order to start earning as quickly as possible. After several months within the legal system, my non compete was eliminated and I was finally able to begin operating in Cincinnati. I loved my role in Columbus so much that I still continue to go there twice a week! My Cincinnati practice is also growing. The process of starting a practice combined with the obstacle of a non compete was very stressful, but I learned much about perseverance and trusting in myself throughout. The best advice I could offer any physician is the importance of learning about business prior to finishing training. We don’t have any preparation in medical school or otherwise for such valuable knowledge that I feel it’s truly detrimental to us as a group!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

What do you call a surgeon who loves all things fashion, art, and beauty? A Surgeonista! I came up with this term when I chose to enter the cosmetics space after being a general surgeon for several years. Talent for all these details allows me to incorporate individual style into patients’ treatment goals. I am a fellowship-trained cosmetic surgeon offering a full range of procedures for the face, breast, and body. I have triple board certifications in general surgery, surgical critical care, and cosmetic surgery. I came into the field because I have always had a passion for both art and science. Obviously my love of science brought me through medical school and surgical training, while my joy in art led me to pursue cosmetic surgery.

I truly enjoy helping patients be able to present their best selves. My main purpose with every patient is to build confidence by enhancing features instead of radically changing them. My goal is for patients showcase their best selves through meticulous surgical techniques and exceptional outcomes. The transformation that takes place with patients before and after surgery is so rewarding. Even if patients are having a minor procedure or a major change, I can see the difference in demeanor that is the best part of my job.

My branding stands to encourage women and men to see cosmetic work as a form of self care and empowerment. The previous notion that plastic and cosmetic surgery are driven by vanity is one that I feel is completely outdated. I hope to create a safe space for patients to feel more comfortable coming foward with areas they would like to improve. I want to be the cheerleader that helps every patient feel their best.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I’m still building for sure (I’m still in my first year of solo practice) but I’ve heard the advice over and over again that if you are genuine and brand the way you truly feel, that will attract the right people. I’m unapologetically girly and like to show that you can be whatever combination of things you want to be and succeed. Much of the success in my field is driven by patient referrals and word of mouth, so showing up consistently as myself will hopefully go a long way.

What’s a lesson you had to unlearn and what’s the backstory?

Unfortunately I think a lot of women suffer from imposter syndrome. I certainly haven’t eliminated those thoughts, but I do feel I’ve come a long way over the past few years. Growing up as a people pleaser made me think of the needs of others before that of my own, as if I wasn’t worthy. I’d love to be the person who helps other women overcome this as well. Too often in history, women have wasted energy competing with each other when we could be collaborating and lifting each other up instead. Showing confidence in an unapologetic way hopefully can be a contagious feeling for women to show up and be amazing together without all the internal self sabotage and negativity.

Contact Info:

• Website: https://thesurgeonista.com
• Instagram: @thesurgeonista
• Facebook: https://www.facebook.com/drginamaccarone
• Linkedin: https://www.linkedin.com/in/thesurgeonista/
• Twitter: @thesurgeonista

Image Credits

Aaron Conway, Natalie Grilli