We were lucky to catch up with Gina Granert recently and have shared our conversation below.

Gina, looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

First Coast Picnics began during the pandemic, a time when people preferred a safe, outdoor environment to celebrate events. It became our mission to provide an elegant yet affordable luxury picnic experience.

Gina, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Gina Granert. I was born and raised in the Philippines and moved to Jacksonville, Florida in 1995. I’m a proud mother of two beautiful kids. My oldest daughter is 20 years old and my youngest son is 15. I have had a full time corporate job for over 25 years and the luxury picnic business is my side hustle.
I was inspired by a TikTok video of a day in the life of a luxury picnic planner. We began buying inventory for five initial themes, taking photographs, creating the website and social media accounts, and launched at a local vendor pop up event in March of 2021.. We help our clients plan, organize and execute every detail of their events, and then deliver a beautiful setup so clients just show up and effortlessly enjoy their luxury picnic experience. We carefully curate and design every picnic, offering 15 different themes and many add ons to choose from.

We’d love to hear a story of resilience from your journey.

We setup a birthday picnic on the beach for a client on a late summer afternoon with no rain in the forecast and during the event an isolated rain soaked the setup. We learned from this experience, and ensure that before we deliver any picnic we have considered rain, wind, tide and temperature and make certain our customers fully experience and enjoy their picnic in a comfortable environment.

Any insights you can share with us about how you built up your social media presence?

With every luxury picnic we setup I take photos and videos to post on social media. I consistently post reels, photos and videos to all my social platforms and tell the story with the captions we use. Boosting posts and using sponsored ads has also helped grow our presence on social media.

Contact Info:

• Website: https://firstcoastpicnics.com
• Instagram: https://instagram.com/firstcoastpicnics
• Facebook: https://www.facebook.com/firstcoastpicnics
• Other: TikTok https://www.tiktok.com/@firstcoastpicnics